Yıl: 2018 Cilt: 0 Sayı: 18. EYİ Özel Sayısı Sayfa Aralığı: 599 - 616 Metin Dili: Türkçe DOI: 10.18092/ulikidince.347658 İndeks Tarihi: 11-03-2020

TÜRKİYE’DE FAALİYET GÖSTEREN ÖZEL ALIŞVERİŞ SİTELERİNİN BÜTÜNLEŞİK SWARA - WASPAS YÖNTEMİ İLE DEĞERLENDİRİLMESİ

Öz:
Teknolojik gelişmeler, çevrimiçi satın alımlarda ve değişen tüketicilerin alışveriş alışkanlıklarında hızlı bir artışaneden oldu. İnternetteki alışverişin pek çok avantajlı özelliği sayesinde tüketiciler İnternet’ten alışverişeyöneldiler. Söz konusu özel alışveriş sitelerinin aynı tür ürünler pazarlaması ve fiyat konusunda da benzerpolitika benimsemeleri nedeniyle tüketicilerin özel alışveriş sitelerini karşılaştırmalarında kararsızlıkyaşamalarına neden olmaktadır. Bu çalışmada Türkiye’de faaliyet gösteren özel alışveriş sitelerinin çok kriterlikarar verme yöntemleri ile değerlendirilmesi yapılarak, sıralamada en iyi sonucu veren özel alışveriş sitesinintüketicilere önerilmesi amaçlanmıştır. Bunun için, özel alışveriş sitelerinin değerlendirilmesinde kullanılacakkriter ağırlıkları SWARA yöntemi ile belirlenmiştir. Her bir alternatif özel alışveriş sitesinin değerlendirmeişlemi ise, WASPAS yöntemi ile yapılarak alternatiflere ait sıralama ortaya konulmuştur. Sıralamaya göre en iyiözel alışveriş sitesi tüketicilere önerilmiştir.
Anahtar Kelime:

Konular: İşletme İktisat

EVALUATION OF PRIVATE SHOPPING SITES IN TURKEY BY INTEGRATED SWARA - WASPAS METHOD

Öz:
Technological developments have resulted in a rapid increase in online purchases and shopping habits of changing consumers. Thanks to the many advantageous features of shopping on the Internet, consumers have turned to shopping on the Internet. This means that consumers are hesitating to compare their private shopping sites because of the same type of products being marketed by special shopping sites and similar policy adoption in terms of prices. In this study, it was aimed that the private shopping sites operating in Turkey should be evaluated with multi-criteria decision making methods and the special shopping site giving the best result in order to be recommended to consumers. For this, the criterial weights to be used in the evaluation of the private shop-ping sites are determined by the SWARA method. The evaluation process of each alternative private shopping site is done by WASPAS method, and the ranking of alternatives is put forward. According to the ranking, the best private shopping site has been suggested to consumers.
Anahtar Kelime:

Konular: İşletme İktisat
Belge Türü: Makale Makale Türü: Araştırma Makalesi Erişim Türü: Erişime Açık
  • Aghdaie, M. H., Zolfani, S. H. ve Zavadskas, E. K. (2013). Decision Making in Machine Tool Selection : An Integrated Approach with SWARA and COPRAS-G Methods. Engineering Economics, 24(1), 5–17.
  • Aghdaie, M. H., Zolfani, S. H. ve Zavadskas, E. K. (2014a). Synergies of Data Mining and Multiple Attribute Decision Making. Procedia - Social and Behavioral Sciences, 110(2014), 767–776.
  • Aghdaie, M. H., Zolfani, S. H. ve Zavadskas, E. K. (2014b). Sales Branches Performance Evaluation: A Multiple Attribute Decision Making Approach. 8th International Scientific Conference “Business and Management 2014” içinde (ss. 1–7). Lithuania: Vilnius Gediminas Technical University.
  • Akçakanat, Ö., Eren, H., Aksoy, E. ve Ömürbek, V. (2017). Bankacılık Sektöründe Entropi ve WASPAS Yöntemleri ile Performans Değerlendirmesi. Süleyman Demirel Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 22(2), 285–300.
  • Alimardani, M., Zolfani, S. H., Aghdaie, M. H. ve Tamošaitienė, J. (2013). A Novel Hybrid SWARA and VIKOR Methodology for Supplier Selection in an Agile Environment. Technological and Economic Development of Economy, 19(3), 533–548.
  • Bell, H. ve Tang, N. (1998). The Effectiveness of Commercial Internet Websites: A User’s Perspective. Internet Research: Electronic Networking Applications and Policy, 8(3), 219– 228.
  • Chakraborty, S. ve Zavadskas, E. K. (2014). Applications of WASPAS Method in Manufacturing Decision Making. Informatica, 25(1), 1–20. doi:10.15388/Informatica. 2014.01
  • Chakraborty, S., Bhattacharyya, O., Zavadskas, E. K. ve Antucheviciene, J. (2015). Application of WASPAS Method as an Optimization Tool in Non-Traditional Machining Processes. Information Technology and Control, 44(1), 77–88. doi:10.5755/j01.itc.44.1.7124
  • Chakraborty, S., Zavadskas, E. K. ve Antucheviciene, J. (2015). Applications of WASPAS Method as a Multi-criteria Decision-making tool. Economic Computation and Economic Cybernetics Studies and Research, 49(1), 5-22. doi:10.5755/j01.itc.44.1.7124
  • Cheung, C.M.K. ve Lee, M.K.O. (2004). The asymmetric Effect of Web site attribute Performance on Web Satisfaction: An Empirical Study 1, E-Service Journal, 3(3), 65-90.
  • Cox, J. ve Dale, B.G. (2002). Key Quality Factors in Web Site Design and Use: An Examination, International Journal of Quality & Reliability Management, 19(7), 862-888.
  • Çakır, E. (2017a). Kriter Ağırlıklarının SWARA – Copeland Yöntemi ile Belirlenmesi: Bir Üretim İşletmesinde Uygulama. Adnan Menderes Üniversitesi, Sosyal Bilimler Enstitüsü Dergisi, 4(1), 42–56.
  • Çakır, E. (2017b). Kentsel Dönüşüm Kapsamında Müteahhit Firmanın SWARA – Gri İlişkisel Analiz Yöntemiyle Seçilmesi. The Journal of International Scientific Researches, 2(6), 79–95.
  • Çakır, E. ve Akel, G. (2017). Türkiye’deki Otel ve Tatil Rezervasyon Web Sitelerinin Hizmet Kalitesinin Bütünleşik SWARA- Gri İlişkisel Analiz Yöntemi ile Değerlendirilmesi. PressAcademia Procedia, 3, 81–95. doi:10.17261/Pressacademia.2017.395
  • Dehnavi, A., Aghdam, I. N., Pradhan, B. ve Morshed Varzandeh, M. H. (2015). A New Hybrid Model Using Step-Wise Weight Assessment Ratio Analysis (SWARA) Technique and Adaptive Neuro-Fuzzy Inference System (ANFIS) for Tegional Landslide Hazard Assessment in Iran. Catena, 135(2015), 122–148.
  • Hamil, J. ve Gregory, K. (1997). Internet Marketing in The Internationalisation of UK SMEs. Journal of Marketing Management. 13, 9 – 28.
  • Ho, C.I., ve Lee, Y.L. (2007). The Development of An E-Travel Service Quality Scale. Tourism Management, 28, 1434-1449
  • Jeong, M., Oh. H. ve Gregoıre, M. (2003). Conceptualizing Web Site Quality And its Consequences in The Lodging Industry. Hospitality Management, 22, 161 – 175.
  • Jeong, M., Oh. H. ve Gregoire, M. (2003). Conceptualizing Web Site Quality And its Consequences in The Lodging Industry. Hospitality Management, 22, 161 – 175.
  • Juodagalvienė, B., Turskis, Z., Šaparauskas, J. ve Endriukaitytė, A. (2017). Integrated multi-criteria evaluation of house’s plan shape based on the EDAS and SWARA methods. Engineering Structures and Technologies, 9(3), 117–125. doi:10.3846/2029882X.2017.1347528
  • Karabasevic, D., Paunkovic, H. ve Stanujkic, D. (2016). Ranking of companies according to the indicators of corporate social responsibility based on SWARA and ARAS methods. Serbian Journal of Management, 11(1), 43–53. doi:10.5937/sjm11-7877
  • Karabasevic, D., Stanujkic, D., Urosevic, S. ve Maksimovic, M. (2016). An approach to personnel selection based on Swara and Waspas methods. Journal of Economics, Management and Informatics, 7(1), 1–11. doi:10.5937/bizinfo1601001K
  • Karabasevic, D., Stanujkic, D., Urosevic, S. ve Maksimovic, M. (2015). Selection of Candidates in the Mining Industry Based on the Application of the SWARA and the MULTIMOORA Methods. Acta Montanistica Slovaca, 20(2), 116–124.
  • Karande, P., Zavadskas, E. K. ve Chakraborty, S. (2016). A Study on the Ranking Performance of Some MCDM Methods for İndustrial Robot Selection Problems. International Journal of Industrial Engineering Computations, 7(3), 399–422. doi:10.5267/j.ijiec.2016.1.001
  • Keršulienė, V. ve Turskis, Z. (2011). Integrated Fuzzy Multiple Criteria Decision Making Model for Architect Selection. Technological and Economic Development of Economy, 17(4), 645– 666.
  • Keršuliene, V., Zavadskas, E. K. ve Turskis, Z. (2010). Selection of Rational Dispute Resolution Method by Applying New Step-Wise Weight Assessment Ratio Analysis (Swara). Journal of Business Economics and Management, 11(2), 243–258.
  • Keshavarz Ghorabaee, M., Amiri, M., Kazimieras Zavadskas, E. ve Antuchevičienė, J. (2017). Assessment of Third-party Logistics Providers using a CRITIC–WASPAS Approach with Interval Type-2 Fuzzy Sets. Transport, 32(1), 66–78. doi:10.3846/16484142.2017.1282381
  • Keshavarz Ghorabaee, M., Amiri, M., Zavadskas, E. K., Turskis, Z. ve Antucheviciene, J. (2017). A New Hybrid Simulation-Based Assignment Approach for Evaluating Airlines with Multiple Service Quality Criteria. Journal of Air Transport Management, 63, 45–60. doi:10.1016/j.jairtraman.2017.05.008
  • Lashgari, S., Antuchevičienė, J., Delavari, A. ve Kheirkhah, O. (2014). Using QSPM and WASPAS Methods for Determining Outsourcing Strategies. Journal of Business Economics & Management, 15(4), 729–743. doi:10.3846/16111699.2014.908789
  • Li, Y.N., Tan, K.C. ve Xie, M. (2002). Measuring Web-Based Service Quality. Total Quality Management, 13(5), 685 – 700
  • Liu, C. ve Arnett, K.P. (2000). Exploring The Factors Associated With Web Site Success In The Context of Electronic Commerce, Information and Management, 38(1), 23-33
  • Madić, M., Gecevska, V., Radovanović, M., ve Petković, D. (2014). Multicriteria Economic Analysis of Machining Processes Using the WASPAS Method. Journal of Production Engineering, 17(2), 1-6.
  • Madu, C.N. ve Madu, A.A. (2002). Dimensions of E-Quality. International Journal of Quality & Reliability Management, 19(3), 246–258.
  • Mardani, A., Nilashi, M., Zakuan, N., Loganathan, N., Soheilirad, S., Saman, M. Z. M. ve Ibrahim, O. (2017). A Systematic Review and Meta-Analysis of SWARA and WASPAS Methods: Theory and Applications with Recent Fuzzy Developments. Applied Soft Computing Journal, 57(2017), 265–292. doi:10.1016/j.asoc.2017.03.045
  • Nawi, N. B. C., Al Mamun, A., ve Raston, N. A. (2015). Examining Customer Satisfaction at the Pointof- Purchase Phase: A Study on Malaysian e-Consumers, Asian Social Science, 11(16), 88- 97.
  • Nezhad, M. R. G., Zolfani, S. H., Moztarzadeh, F., Zavadskas, E. K. ve Bahrami, M. (2015). Planning the Priority of High Tech Industries Based on SWARA-WASPAS Methodology: The Case of The Nanotechnology Industry in Iran. Economic Research-Ekonomska Istrazivanja, 28(1), 1111–1137. doi:10.1080/1331677x.2015.1102404
  • Riel, A.C.R., Liljander, V. ve Jurriens, P. (2001). Exploring Consumer Evaluations of E-Services: A Portal Site, International Journal of Service Industry Management, 12(4), 359–377.
  • Riel, A.C.R., Liljonder, V. ve Jurriens, P. (2001). Exploring Consumer Evaluations of E-Services: A Portal Site. International Journal of Service Industry Management, 12(4), 359–377.
  • Sengupta, R. N., Gupta, A. ve Dutta, J. (2017). Decision Science: Theory and Practice. UK: CRC Press Taylor & Francis Group.
  • Shukla, S., Mishra, P. K., Jain, R. ve Yadav, H. C. (2016). An integrated decision making approach for ERP system selection using SWARA and PROMETHEE method. Int. J. of Intelligent Enterprise, 3(2), 120–147. doi:10.1504/IJIE.2016.076041
  • Stanujkic, D., Karabasevic, D. ve Zavadskas, E. K. (2015). A Framework for the Selection of a Packaging Design Based on the SWARA Method. Engineering Economics, 26(2), 181–187.
  • Tan, K.C., Xie, M. ve Li, Y.N. (2003). A Service Quality Framework for Web-Based Information Systems. The TQM Magazine, 15(3), 164–172
  • Tayalı, H. A. (2017). Tedarikçi Seçiminde WASPAS Yöntemi. Akademik Sosyal Araştırmalar Dergisi, 5(47), 368–380.
  • Turskis, Z., Zavadskas, E. K., Antucheviciene, J. ve Kosareva, N. (2015). A Hybrid Model Based on Fuzzy AHP and Fuzzy WASPAS for Construction Site Selection Methodology. International Journal of Computers Communications & Control, 10(6), 873–888. doi:10.15837/ijccc.2015.6.2078
  • Tuş Işık, A. ve Aytaç Adalı, E. (2016). A new integrated decision making approach based on SWARA and OCRA methods for the hotel selection problem. International Journal of Advanced Operations Management, 8(2), 140–151. doi:10.1504/IJAOM.2016.079681
  • Vafaeipour, M., Zolfani, S. H., Varzandeh, M. H. M., Derakhti, A. ve Keshavarz, M. E. (2014). Assessment of Regions Priority for Implementation of Solar Projects in Iran: New Application of a Hybrid Multi-Criteria Decision Making Approach. Energy Conversion and Management, 86(2014), 653–663.
  • Vafaeipour, M., Zolfani, S. H., Varzandeh, M. H. M., Derakhti, A. ve Keshavarz, M. E. (2014). Assessment of Regions Priority for Implementation of Solar Projects in Iran: New Application of a Hybrid Multi-Criteria Decision Making Approach. Energy Conversion and Management, 86(2014), 653–663.
  • Yazdani, M., Zavadskas, E. K., Ignatius, J. ve Abad, M. D. (2016). Sensitivity analysis in MADM methods: Application of material selection. Engineering Economics, 27(4), 382–391. doi:10.5755/j01.ee.27.4.14005
  • Yoo, B., ve Donthu, N. (2001). Developing a Scale to Measure the Perceived Quality of an Internet Shopping Site (SITEQUAL), Quarterly Journal of Electronic Commerce, 2(1), 31-45.
  • Zavadskas, E. K., Antucheviciene, J., Razavi Hajiagha, S. H. ve Hashemi, S. S. (2014). Extension of Weighted Aggregated Sum Product Assessment with Interval-valued Intuitionistic Fuzzy Numbers (WASPAS-IVIF). Applied Soft Computing Journal, 24, 1013–1021. doi:10.1016/j.asoc.2014.08.031
  • Zavadskas, E. K., Kalibatas, D. ve Kalibatiene, D. (2016). A Multi-Attribute Assessment Using WASPAS for Choosing an Optimal Indoor Environment. Archives of Civil and Mechanical Engineering, 16(1), 76–85. doi:10.1016/j.acme.2015.10.002
  • Zavadskas, E. K., Turskis, Z. ve Antucheviciene, J. (2015). Selecting a Contractor by Using a Novel Method for Multiple Attribute Analysis : Weighted Aggregated Sum Product Assessment with Grey Values (WASPAS-G). Studies in Informatics and Control, 24(2), 141–150.
  • Zavadskas, E. K., Turskis, Z., Antucheviciene, J. ve Zakarevicius, A. (2012). Optimization of Weighted Aggregated Sum Product Assessment. Elektronika ir Elektrotechnika, 122(6), 3–6. doi:10.5755/j01.eee.122.6.1810
  • Zeithaml, V. A., Parasuraman, A., ve Malhotra, A. (2002). Service Quality Delivery through Web Sites: a Critical Review of Extant Knowledge, Journal of the Academy of Marketing science, 30(4), 362-375.
  • Zolfani, S. H. ve Bahrami, M. (2014). Investment Prioritizing in High Tech Industries Based on SWARA-COPRAS Approach. Technological & Economic Development of Economy, 20(3), 534–553.
  • Zolfani, S. H. ve Banihashemi, S. S. A. (2014). Personnel Selection Based on a Novel Model of Game Theory and MCDM Approaches. 8th International Scientific Conference “Business and Management 2014”. Lithuania: Vilnius Gediminas Technical University, 191-198.
  • Zolfani, S. H. ve Saparauskas, J. (2013). New Application of SWARA Method in Prioritizing Sustainability Assessment Indicators of Energy System. Engineering Economics, 24(5), 408–414.
  • Zolfani, S. H., Aghdaie, M. H., Derakhti, A., Zavadskas, E. K., ve Varzandeh, M. H. M. (2013). Decision Making on Business Issues with Foresight Perspective; An Application of New Hybrid MCDM Model in Shopping Mall Locating. Expert systems with applications, 40(17), 7111- 7121.
  • Zolfani, S. H., Esfahani, M. H., Bitarafan, M., Zavadskas, E. K. ve Arefi, S. L. (2013). Developing A New Hybrid MCDM Method for Selection of The Optimal Alternative of Mechanical Longitudinal Ventilation of Tunnel Pollutants During Automobile Accidents. Transport, 28(1), 89–96. doi:10.3846/16484142.2013.782567
  • Zolfani, S. H., Zavadskas, E. K. ve Turskis, Z. (2013). Design of Products with Both International and Local Perspectives Based on Yin-Yang Balance Theory and SWARA Method. Economic Research, 26(2), 153–166.
APA CAKIR E, AKEL G, DOĞANER M (2018). TÜRKİYE’DE FAALİYET GÖSTEREN ÖZEL ALIŞVERİŞ SİTELERİNİN BÜTÜNLEŞİK SWARA - WASPAS YÖNTEMİ İLE DEĞERLENDİRİLMESİ. , 599 - 616. 10.18092/ulikidince.347658
Chicago CAKIR Engin,AKEL GÖKHAN,DOĞANER Mustafa TÜRKİYE’DE FAALİYET GÖSTEREN ÖZEL ALIŞVERİŞ SİTELERİNİN BÜTÜNLEŞİK SWARA - WASPAS YÖNTEMİ İLE DEĞERLENDİRİLMESİ. (2018): 599 - 616. 10.18092/ulikidince.347658
MLA CAKIR Engin,AKEL GÖKHAN,DOĞANER Mustafa TÜRKİYE’DE FAALİYET GÖSTEREN ÖZEL ALIŞVERİŞ SİTELERİNİN BÜTÜNLEŞİK SWARA - WASPAS YÖNTEMİ İLE DEĞERLENDİRİLMESİ. , 2018, ss.599 - 616. 10.18092/ulikidince.347658
AMA CAKIR E,AKEL G,DOĞANER M TÜRKİYE’DE FAALİYET GÖSTEREN ÖZEL ALIŞVERİŞ SİTELERİNİN BÜTÜNLEŞİK SWARA - WASPAS YÖNTEMİ İLE DEĞERLENDİRİLMESİ. . 2018; 599 - 616. 10.18092/ulikidince.347658
Vancouver CAKIR E,AKEL G,DOĞANER M TÜRKİYE’DE FAALİYET GÖSTEREN ÖZEL ALIŞVERİŞ SİTELERİNİN BÜTÜNLEŞİK SWARA - WASPAS YÖNTEMİ İLE DEĞERLENDİRİLMESİ. . 2018; 599 - 616. 10.18092/ulikidince.347658
IEEE CAKIR E,AKEL G,DOĞANER M "TÜRKİYE’DE FAALİYET GÖSTEREN ÖZEL ALIŞVERİŞ SİTELERİNİN BÜTÜNLEŞİK SWARA - WASPAS YÖNTEMİ İLE DEĞERLENDİRİLMESİ." , ss.599 - 616, 2018. 10.18092/ulikidince.347658
ISNAD CAKIR, Engin vd. "TÜRKİYE’DE FAALİYET GÖSTEREN ÖZEL ALIŞVERİŞ SİTELERİNİN BÜTÜNLEŞİK SWARA - WASPAS YÖNTEMİ İLE DEĞERLENDİRİLMESİ". (2018), 599-616. https://doi.org/10.18092/ulikidince.347658
APA CAKIR E, AKEL G, DOĞANER M (2018). TÜRKİYE’DE FAALİYET GÖSTEREN ÖZEL ALIŞVERİŞ SİTELERİNİN BÜTÜNLEŞİK SWARA - WASPAS YÖNTEMİ İLE DEĞERLENDİRİLMESİ. Uluslararası İktisadi ve İdari İncelemeler Dergisi, 0(18. EYİ Özel Sayısı), 599 - 616. 10.18092/ulikidince.347658
Chicago CAKIR Engin,AKEL GÖKHAN,DOĞANER Mustafa TÜRKİYE’DE FAALİYET GÖSTEREN ÖZEL ALIŞVERİŞ SİTELERİNİN BÜTÜNLEŞİK SWARA - WASPAS YÖNTEMİ İLE DEĞERLENDİRİLMESİ. Uluslararası İktisadi ve İdari İncelemeler Dergisi 0, no.18. EYİ Özel Sayısı (2018): 599 - 616. 10.18092/ulikidince.347658
MLA CAKIR Engin,AKEL GÖKHAN,DOĞANER Mustafa TÜRKİYE’DE FAALİYET GÖSTEREN ÖZEL ALIŞVERİŞ SİTELERİNİN BÜTÜNLEŞİK SWARA - WASPAS YÖNTEMİ İLE DEĞERLENDİRİLMESİ. Uluslararası İktisadi ve İdari İncelemeler Dergisi, vol.0, no.18. EYİ Özel Sayısı, 2018, ss.599 - 616. 10.18092/ulikidince.347658
AMA CAKIR E,AKEL G,DOĞANER M TÜRKİYE’DE FAALİYET GÖSTEREN ÖZEL ALIŞVERİŞ SİTELERİNİN BÜTÜNLEŞİK SWARA - WASPAS YÖNTEMİ İLE DEĞERLENDİRİLMESİ. Uluslararası İktisadi ve İdari İncelemeler Dergisi. 2018; 0(18. EYİ Özel Sayısı): 599 - 616. 10.18092/ulikidince.347658
Vancouver CAKIR E,AKEL G,DOĞANER M TÜRKİYE’DE FAALİYET GÖSTEREN ÖZEL ALIŞVERİŞ SİTELERİNİN BÜTÜNLEŞİK SWARA - WASPAS YÖNTEMİ İLE DEĞERLENDİRİLMESİ. Uluslararası İktisadi ve İdari İncelemeler Dergisi. 2018; 0(18. EYİ Özel Sayısı): 599 - 616. 10.18092/ulikidince.347658
IEEE CAKIR E,AKEL G,DOĞANER M "TÜRKİYE’DE FAALİYET GÖSTEREN ÖZEL ALIŞVERİŞ SİTELERİNİN BÜTÜNLEŞİK SWARA - WASPAS YÖNTEMİ İLE DEĞERLENDİRİLMESİ." Uluslararası İktisadi ve İdari İncelemeler Dergisi, 0, ss.599 - 616, 2018. 10.18092/ulikidince.347658
ISNAD CAKIR, Engin vd. "TÜRKİYE’DE FAALİYET GÖSTEREN ÖZEL ALIŞVERİŞ SİTELERİNİN BÜTÜNLEŞİK SWARA - WASPAS YÖNTEMİ İLE DEĞERLENDİRİLMESİ". Uluslararası İktisadi ve İdari İncelemeler Dergisi 18. EYİ Özel Sayısı (2018), 599-616. https://doi.org/10.18092/ulikidince.347658