The last few years saw increasing use of behavioral insight as a tool by the governments all around the globe. Numerous pieces of scholarship published in the last decade, not to mention substantial efforts in research, countless reports and other studies show that behavioral insight offers value-added solutions to many policy problems. When combined with the rather conventional tools available to the governments, such as rewards (subsidies, incentives, means of support, scholarships, loans, etc.) and punishments (traffic and tax fines, legal obligations, restrictions etc.), behavioral insights can be used in soft-policy contexts. Enabling effective, easy to implement and productive applications, behavioral insights can be used in many issue areas including but not limited to the environment, health, education, energy, finance, and social security. The study was designed as a piece of descriptive research. The major axes of the study are the benefits behavioral insight practices offer over the conventional policy tools, the specific issue areas where behavioral insights are employed by the governments, the processes whereby behavioral insights are used as public policy tools, and finally the ethical approaches to behavioral insights. As one of the first studies done on this matter in Turkey, the study would contribute to the literature in the fields of behavioral insights and nudging.