TÜKETİCİLERİN ORGANİK ÇAYA YÖNELİK TUTUMLARINI VE SATIN ALMA NİYETLERİNİ ETKİLEYEN FAKTÖRLER: BİR ALAN ARAŞTIRMASI

İsmail Tamer TOKLU, (Artvin Çoruh Üniversitesi, Hopa İktisadi ve İdari Bilimler Fakültesi, Artvin, Türkiye)
Erol USTAAHMETOĞLU (Recep Tayyip Erdoğan Üniversitesi, İktisadi ve İdari Bilimler Fakültesi, Rize, Türkiye)
Uluslararası Yönetim İktisat ve İşletme Dergisi
2 0
Yıl: 2016 Cilt: 12 Sayı: 29 Sayfa Aralığı: 41 - 61 Metin Dili: Türkçe İndeks Tarihi: 05-06-2020

TÜKETİCİLERİN ORGANİK ÇAYA YÖNELİK TUTUMLARINI VE SATIN ALMA NİYETLERİNİ ETKİLEYEN FAKTÖRLER: BİR ALAN ARAŞTIRMASI

Öz:
Bu çalışma tüketicilerin organik çay satın alma niyetini nelerin etkilediğiniaraştırmaktadır. Tüketici tutumu, sağlık bilinci, beslenme değeri ve gıda güvenliği bağımsızdeğişkenler olarak tanımlanmaktadır. Araştırmanın verileri kolayda örnekleme yöntemiyletüketicilerle yapılan yüz yüze anketle toplanarak SmartPLS Yapısal Eşitlik Modellemesiile analiz edilmiştir. Çalışmanın ana sonuçlarına göre, beslenme değeri ve sağlık bilinciorganik çaya yönelik tutumu etkilemektedir. Satın alma niyetini organik çaya yönelik tutumetkilemezken, beslenme değeri ve gıda güvenliği etkilemektedir. Organik çay başarılı birpazar konumlandırması ile iç ve dış pazarlara yoğunlaşarak yerel ekonomiye önemli katkısağlayabilir.
Anahtar Kelime:

FACTORS AFFECTING CONSUMER ATTITUDES AND PURCHASE INTENTION TOWARD ORGANIC TEA: A FIELD RESEARCH

Öz:
This study reveals what affects Turkish consumers’ organic tea purchase intention. Consumer attitude, health consciousness, nutrition value and food safety are defined as independent variables. The data of the survey were collected from consumers with face to face interview by using convenience sampling method and analyzed with SmartPLS SEM. According to the main results of the study, nutrition value and health consciousness affect consumers’ attitude. Although attitude does not affect purchase intention, nutrition value and food safety affect it. Organic tea can contribute to local economy by penetrating both internal and external markets with a successful market positioning.
Anahtar Kelime:

Belge Türü: Makale Makale Türü: Araştırma Makalesi Erişim Türü: Erişime Açık
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APA TOKLU İ, USTAAHMETOĞLU E (2016). TÜKETİCİLERİN ORGANİK ÇAYA YÖNELİK TUTUMLARINI VE SATIN ALMA NİYETLERİNİ ETKİLEYEN FAKTÖRLER: BİR ALAN ARAŞTIRMASI. , 41 - 61.
Chicago TOKLU İsmail Tamer,USTAAHMETOĞLU Erol TÜKETİCİLERİN ORGANİK ÇAYA YÖNELİK TUTUMLARINI VE SATIN ALMA NİYETLERİNİ ETKİLEYEN FAKTÖRLER: BİR ALAN ARAŞTIRMASI. (2016): 41 - 61.
MLA TOKLU İsmail Tamer,USTAAHMETOĞLU Erol TÜKETİCİLERİN ORGANİK ÇAYA YÖNELİK TUTUMLARINI VE SATIN ALMA NİYETLERİNİ ETKİLEYEN FAKTÖRLER: BİR ALAN ARAŞTIRMASI. , 2016, ss.41 - 61.
AMA TOKLU İ,USTAAHMETOĞLU E TÜKETİCİLERİN ORGANİK ÇAYA YÖNELİK TUTUMLARINI VE SATIN ALMA NİYETLERİNİ ETKİLEYEN FAKTÖRLER: BİR ALAN ARAŞTIRMASI. . 2016; 41 - 61.
Vancouver TOKLU İ,USTAAHMETOĞLU E TÜKETİCİLERİN ORGANİK ÇAYA YÖNELİK TUTUMLARINI VE SATIN ALMA NİYETLERİNİ ETKİLEYEN FAKTÖRLER: BİR ALAN ARAŞTIRMASI. . 2016; 41 - 61.
IEEE TOKLU İ,USTAAHMETOĞLU E "TÜKETİCİLERİN ORGANİK ÇAYA YÖNELİK TUTUMLARINI VE SATIN ALMA NİYETLERİNİ ETKİLEYEN FAKTÖRLER: BİR ALAN ARAŞTIRMASI." , ss.41 - 61, 2016.
ISNAD TOKLU, İsmail Tamer - USTAAHMETOĞLU, Erol. "TÜKETİCİLERİN ORGANİK ÇAYA YÖNELİK TUTUMLARINI VE SATIN ALMA NİYETLERİNİ ETKİLEYEN FAKTÖRLER: BİR ALAN ARAŞTIRMASI". (2016), 41-61.
APA TOKLU İ, USTAAHMETOĞLU E (2016). TÜKETİCİLERİN ORGANİK ÇAYA YÖNELİK TUTUMLARINI VE SATIN ALMA NİYETLERİNİ ETKİLEYEN FAKTÖRLER: BİR ALAN ARAŞTIRMASI. Uluslararası Yönetim İktisat ve İşletme Dergisi, 12(29), 41 - 61.
Chicago TOKLU İsmail Tamer,USTAAHMETOĞLU Erol TÜKETİCİLERİN ORGANİK ÇAYA YÖNELİK TUTUMLARINI VE SATIN ALMA NİYETLERİNİ ETKİLEYEN FAKTÖRLER: BİR ALAN ARAŞTIRMASI. Uluslararası Yönetim İktisat ve İşletme Dergisi 12, no.29 (2016): 41 - 61.
MLA TOKLU İsmail Tamer,USTAAHMETOĞLU Erol TÜKETİCİLERİN ORGANİK ÇAYA YÖNELİK TUTUMLARINI VE SATIN ALMA NİYETLERİNİ ETKİLEYEN FAKTÖRLER: BİR ALAN ARAŞTIRMASI. Uluslararası Yönetim İktisat ve İşletme Dergisi, vol.12, no.29, 2016, ss.41 - 61.
AMA TOKLU İ,USTAAHMETOĞLU E TÜKETİCİLERİN ORGANİK ÇAYA YÖNELİK TUTUMLARINI VE SATIN ALMA NİYETLERİNİ ETKİLEYEN FAKTÖRLER: BİR ALAN ARAŞTIRMASI. Uluslararası Yönetim İktisat ve İşletme Dergisi. 2016; 12(29): 41 - 61.
Vancouver TOKLU İ,USTAAHMETOĞLU E TÜKETİCİLERİN ORGANİK ÇAYA YÖNELİK TUTUMLARINI VE SATIN ALMA NİYETLERİNİ ETKİLEYEN FAKTÖRLER: BİR ALAN ARAŞTIRMASI. Uluslararası Yönetim İktisat ve İşletme Dergisi. 2016; 12(29): 41 - 61.
IEEE TOKLU İ,USTAAHMETOĞLU E "TÜKETİCİLERİN ORGANİK ÇAYA YÖNELİK TUTUMLARINI VE SATIN ALMA NİYETLERİNİ ETKİLEYEN FAKTÖRLER: BİR ALAN ARAŞTIRMASI." Uluslararası Yönetim İktisat ve İşletme Dergisi, 12, ss.41 - 61, 2016.
ISNAD TOKLU, İsmail Tamer - USTAAHMETOĞLU, Erol. "TÜKETİCİLERİN ORGANİK ÇAYA YÖNELİK TUTUMLARINI VE SATIN ALMA NİYETLERİNİ ETKİLEYEN FAKTÖRLER: BİR ALAN ARAŞTIRMASI". Uluslararası Yönetim İktisat ve İşletme Dergisi 12/29 (2016), 41-61.
Sayfa Oluşturulma Tarihi
23-04-2024 11:58

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