TY  - JOUR
TI  - NARRATIVES OF A DESIGNER’S COLLECTION: FASHION SHOWS AND ARTISTIC APPLICATIONS
AB  - Fashion weeks are of significant importance since in addition to new designs to present, within thoseweeks a fashion shows’ effect sometimes moves ahead of the designs. When collections arecompleted, fashion designers introduce them through the “fashion show,” a field used to present theircollection ideas in an impressive and striking manner. Through this form, the designer employsperformative presentation to help put across the intellectual message, the allure of a fashionablecreation, or to mediate diverse creations in a visual way as a collection. Fashion shows have a strongimpact due to the atmosphere created which is surrounded by music, video art, performance and stagedesign. These 20-25 minute shows represent the whole collection through the background idea of thecollection and designer’s inner world, by using colors, textures, stories, forms and visuals. Thus, anartistic approach is key when designing a show in order to reveal the collection’s idea in its mostrelevant form. The aim of this paper is to examine how fashion shows are curated by artisticapplications and to reveal the ways of narrating stories which are not written but are conveyed tocommunities through performative presentations. In this respect, an interpretative approach wasadopted and related artistic applications from contemporary examples held between 2013 and 2018were analyzed as part of narrating a collection. The finding of this study is that the audience hasgained a new role as becoming participants in the fashion shows themselves with the opportunitiesoffered by technological developments which creates new meanings for the fashion shows. It isunderstood that the function of fashion shows is now changing from a means of promotional toaudience communication.
AU  - ODABASI, SANEM
DO  - 10.7456/10904100/006
PY  - 2019
JO  - The Turkish Online Journal of Design, Art and Communication
VL  - 9
IS  - 4
SN  - 2146-5193
SP  - 546
EP  - 554
DB  - TRDizin
UR  - http://search/yayin/detay/343118
ER  -