Destinasyon Yiyecek İmajının Tutum ve Tekrar Satın Alma Niyeti Üzerindeki Etkisi

Ahmet TAYFUN, (Kyrgyz-Turkish Manas University, School of Tourism and Hotel Management, Bişkek/Kirghizistan)
Atınç OLCAY, (Gaziantep University, Faculty of Tourism, Gaziantep/Turkey)
Buse ÇETİ, (Çanakkale Onsekiz Mart University, Faculty of Tourism, Çanakkale/Turkey)
Şerife YAZGAN PEKTAŞ (Bartın University, Bartın Vocational School, Bartın/Turkey)
Journal of Tourism and Gastronomy Studies
2 1
Yıl: 2019 Cilt: 7 Sayı: 3 Sayfa Aralığı: 1983 - 1999 Metin Dili: Türkçe DOI: 10.21325/jotags.2019.458 İndeks Tarihi: 19-06-2020

Destinasyon Yiyecek İmajının Tutum ve Tekrar Satın Alma Niyeti Üzerindeki Etkisi

Öz:
Çalışmanın amacı, destinasyon yiyecek imajının tutum ve tekrar satın alma niyeti üzerindekietkisini belirlemektir. Bu amaçla veriler 2018 yılının Aralık ayında Gaziantep’te bulunanTurizm İşletme Belgeli restoranlarda yemek yiyen bireylerden kolayda örneklemeyöntemiyle toplanmıştır. Elde edilen 580 veri üzerinden analizler gerçekleştirilmiştir.Analiz sonuçlarına göre bireylerin Gaziantep ile ilgili yiyecek imajı algısının yüksek olduğugörülmüştür. Destinasyon yiyecek imajı, tutum ve tekrar satın alma niyeti arasında yüksekdüzeyde olumlu yönlü ilişkiler olduğu sonucuna ulaşılmıştır. Destinasyon yiyecek imajınıntutum ve tekrar satın alma niyeti üzerinde anlamlı bir etkisi olduğu görülmüştür. Aynızamanda tutumun da tekrar satın alma niyeti üzerinde etkisi olduğu tespit edilmiştir.
Anahtar Kelime:

The Effect of Destination Food Image on Attitude and Repurchase Intention

Öz:
Purpose of the study was to determine effect of destination food image on attitude and repurchase intention. For this purpose, data were collected from individuals dining in restaurants with Tourism Management Certificate in Gaziantep in December 2018 by using convenience sampling method. Analyses were performed on 580 data obtained. According to the results of the analysis, it is seen that individuals have high perception of food image about Gaziantep. It is concluded that there is a high level of positive relationship between destination food image, attitude and repurchase intention. Destination food image has a significant effect on attitude and repurchase intention. At the same time, it was determined that attitude has an effect on repurchase intention.
Anahtar Kelime:

Belge Türü: Makale Makale Türü: Araştırma Makalesi Erişim Türü: Erişime Açık
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APA TAYFUN A, OLCAY A, Çeti B, YAZGAN PEKTAŞ Ş (2019). Destinasyon Yiyecek İmajının Tutum ve Tekrar Satın Alma Niyeti Üzerindeki Etkisi. , 1983 - 1999. 10.21325/jotags.2019.458
Chicago TAYFUN Ahmet,OLCAY Atınç,Çeti Buse,YAZGAN PEKTAŞ Şerife Destinasyon Yiyecek İmajının Tutum ve Tekrar Satın Alma Niyeti Üzerindeki Etkisi. (2019): 1983 - 1999. 10.21325/jotags.2019.458
MLA TAYFUN Ahmet,OLCAY Atınç,Çeti Buse,YAZGAN PEKTAŞ Şerife Destinasyon Yiyecek İmajının Tutum ve Tekrar Satın Alma Niyeti Üzerindeki Etkisi. , 2019, ss.1983 - 1999. 10.21325/jotags.2019.458
AMA TAYFUN A,OLCAY A,Çeti B,YAZGAN PEKTAŞ Ş Destinasyon Yiyecek İmajının Tutum ve Tekrar Satın Alma Niyeti Üzerindeki Etkisi. . 2019; 1983 - 1999. 10.21325/jotags.2019.458
Vancouver TAYFUN A,OLCAY A,Çeti B,YAZGAN PEKTAŞ Ş Destinasyon Yiyecek İmajının Tutum ve Tekrar Satın Alma Niyeti Üzerindeki Etkisi. . 2019; 1983 - 1999. 10.21325/jotags.2019.458
IEEE TAYFUN A,OLCAY A,Çeti B,YAZGAN PEKTAŞ Ş "Destinasyon Yiyecek İmajının Tutum ve Tekrar Satın Alma Niyeti Üzerindeki Etkisi." , ss.1983 - 1999, 2019. 10.21325/jotags.2019.458
ISNAD TAYFUN, Ahmet vd. "Destinasyon Yiyecek İmajının Tutum ve Tekrar Satın Alma Niyeti Üzerindeki Etkisi". (2019), 1983-1999. https://doi.org/10.21325/jotags.2019.458
APA TAYFUN A, OLCAY A, Çeti B, YAZGAN PEKTAŞ Ş (2019). Destinasyon Yiyecek İmajının Tutum ve Tekrar Satın Alma Niyeti Üzerindeki Etkisi. Journal of Tourism and Gastronomy Studies, 7(3), 1983 - 1999. 10.21325/jotags.2019.458
Chicago TAYFUN Ahmet,OLCAY Atınç,Çeti Buse,YAZGAN PEKTAŞ Şerife Destinasyon Yiyecek İmajının Tutum ve Tekrar Satın Alma Niyeti Üzerindeki Etkisi. Journal of Tourism and Gastronomy Studies 7, no.3 (2019): 1983 - 1999. 10.21325/jotags.2019.458
MLA TAYFUN Ahmet,OLCAY Atınç,Çeti Buse,YAZGAN PEKTAŞ Şerife Destinasyon Yiyecek İmajının Tutum ve Tekrar Satın Alma Niyeti Üzerindeki Etkisi. Journal of Tourism and Gastronomy Studies, vol.7, no.3, 2019, ss.1983 - 1999. 10.21325/jotags.2019.458
AMA TAYFUN A,OLCAY A,Çeti B,YAZGAN PEKTAŞ Ş Destinasyon Yiyecek İmajının Tutum ve Tekrar Satın Alma Niyeti Üzerindeki Etkisi. Journal of Tourism and Gastronomy Studies. 2019; 7(3): 1983 - 1999. 10.21325/jotags.2019.458
Vancouver TAYFUN A,OLCAY A,Çeti B,YAZGAN PEKTAŞ Ş Destinasyon Yiyecek İmajının Tutum ve Tekrar Satın Alma Niyeti Üzerindeki Etkisi. Journal of Tourism and Gastronomy Studies. 2019; 7(3): 1983 - 1999. 10.21325/jotags.2019.458
IEEE TAYFUN A,OLCAY A,Çeti B,YAZGAN PEKTAŞ Ş "Destinasyon Yiyecek İmajının Tutum ve Tekrar Satın Alma Niyeti Üzerindeki Etkisi." Journal of Tourism and Gastronomy Studies, 7, ss.1983 - 1999, 2019. 10.21325/jotags.2019.458
ISNAD TAYFUN, Ahmet vd. "Destinasyon Yiyecek İmajının Tutum ve Tekrar Satın Alma Niyeti Üzerindeki Etkisi". Journal of Tourism and Gastronomy Studies 7/3 (2019), 1983-1999. https://doi.org/10.21325/jotags.2019.458
Sayfa Oluşturulma Tarihi
25-04-2024 4:19

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