TY  - JOUR
TI  - IMPORTANCE-PERFORMANCE ANALYSIS OF DESTINATION ATTRIBUTES IN CRUISE TOURISM: THE CASE OF KUŞADASI
AB  - Cruise tourism is a type of tourism which includes accommodation,dining and activities organized on ship-board as well as port excursions.One of the most important elements for tourists traveling with cruiseships are the port destinations they stop by. The tourists travelling withcruise ships make important economic contributions to the destinationwhen they travel around the ports they stop by. This situation requiresmore efforts each passing day in order to provide tourist satisfaction atdestinations of countries hosting the cruise ships. Kuşadası is the portdestination that makes the fastest progress in cruise tourism and hoststhe highest number of cruise tourists in Turkey. Considering thissituation, it is important to identify strengths and weaknesses ofKuşadası in order to provide sustainability of tourists who are to visit thedestination. The main purpose of this study is to reveal whichimprovements should the tourism stakeholders make primarily at thedestination to increase destination satisfaction levels of cruise touristsarriving at Kuşadası port. During the stage of preparing the questions inthe survey, the relevant available studies in the national andinternational literature as well as tourism academicians and the guidesworking at Kuşadası were taken as reference. The data collection processtook place between 27 June and 1 September 2017. 394 surveys wereanalysed. According to the obtained findings by Importance-PerformanceAnalysis; the destination attributes of top priority which the stake holdersshould put excessive stress and improve were determined as cleanliness of the sea, hygiene of restaurant and bars, destination’s security andattitudes and behaviours of local shopkeepers towards tourists.
AU  - Kızılırmak, İsmail
AU  - oğuzbalaban, Gözde
DO  - 10.29228/TurkishStudies.32688
PY  - 2019
JO  - Turkish Studies - Social Sciences 
VL  - 14
IS  - 6
SN  - 2667-5617
SP  - 3263
EP  - 3282
DB  - TRDizin
UR  - http://search/yayin/detay/350954
ER  -