TY  - JOUR
TI  - FINANCIAL PERFORMANCE EVALUATION USING FUZZY GRA AND FUZZY ENTROPY METHODS: WHOLESALE AND RETAIL INDUSTRY
AB  - Financial evaluation is the starting point for making business plan and strategy, therefore, this study aimed mainly to present an effective approach to evaluate the financial performance of the BIST Wholesale and Retail Industry firms listed on Istanbul Stock Exchange over the period of 2015-2018. The Fuzzy Grey Rational Analysis (GRA) method is used to evaluate financial performance of different alternatives considering the distances between fuzzy sets based on the grey and fuzzy theory. While, Fuzzy Entropy method is used to determine the relative importance of 15 financial criteria (ratios). Based on a comprehensive financial evaluation framework the study ranks the financial performance of the 17 wholesale and retail trade index firms and shows that MIPAZ firm has the best relative financial performance. Moreover, net profit margin ratio has the highest relative importance indicator for evaluating financial performance. A sensitivity analysis is presented for confirming validity of the proposed model, in addition to a comparison between fuzzy GRA and GRA is demonstrated to test the reliability of the proposed model.
AU  - Dagli, Huseyin
AU  - Sarsour, Nada
AU  - Perçin, Selçuk
DO  - 10.18092/ulikidince.653144
PY  - 2020
JO  - Uluslararası İktisadi ve İdari İncelemeler Dergisi
VL  - 0
IS  - 28
SN  - 1307-9832
SP  - 47
EP  - 64
DB  - TRDizin
UR  - http://search/yayin/detay/363224
ER  -