TEKNOLOJİ MAĞAZALARININ ISO 25010 KALİTE MODELİNE DAYALI WEBSİTESİ KALİTE DEĞERLENDİRMESİNİN ÇOK KRİTERLİ ANALİZİ: TÜRKİYE ÖRNEĞİ

Neşe YALÇIN, (Adana Alparslan Türkeş Bilim ve Teknoloji Üniversitesi, Endüstri Mühendisliği Bölümü, Adana, Türkiye)
Burcu ŞİMŞEK YAĞLI (Nevşehir Hacı Bektaş Veli Üniversitesi, İşletme Bölümü, Nevşehir, Türkiye)
Uluslararası İktisadi ve İdari İncelemeler Dergisi
8 1
Yıl: 2020 Cilt: 0 Sayı: Talha Özel Sayısı Sayfa Aralığı: 57 - 76 Metin Dili: Türkçe DOI: 10.18092/ulikidince.557263 İndeks Tarihi: 22-11-2020

TEKNOLOJİ MAĞAZALARININ ISO 25010 KALİTE MODELİNE DAYALI WEBSİTESİ KALİTE DEĞERLENDİRMESİNİN ÇOK KRİTERLİ ANALİZİ: TÜRKİYE ÖRNEĞİ

Öz:
Son yıllarda internet sitesi kalitesinin değerlendirilmesi önemli bir konu haline gelmiş ve internet sitesi kalitesideğerlendirilmesi üzerine birçok çalışma yapılmıştır. Buna rağmen, literatürde teknoloji mağazalarını ele alanbir araştırmaya rastlanılmamıştır. Çalışma ile bu eksikliğin giderilmesi amaçlanmıştır. Bu kapsamda ISO 25010kalite modeli çerçevesinde uygulama alanına özgü çok kriterli kalite modeli geliştirilmiş ve model yardımıylaTürkiye’de faaliyet gösteren altı alternatif teknoloji mağazasının internet sitesinin değerlendirilmiştir. Budoğrultuda, hem kriterlerin önem derecelerinin belirlenmesinde hem de alternatiflerin değerlendirilmesindeçok kriterli karar verme (ÇKKV) yöntemlerinden biri olan Bulanık Analitik Hiyerarşi Prosesi (BAHP)kullanılmıştır. Ayrıca, kriter ağırlıklarındaki değişimlerin internet sitelerinin sıralamasına etkilerini araştırmakamacıyla duyarlılık analizi yapılmıştır. Çalışma teorik açıdan araştırmacılara internet sitesi kalite değerlendirmeprobleminde yeni bir model sunması, pratik açıdan teknoloji mağazalarına kullanıcılarına daha kaliteli hizmetsunabilmeleri için internet sitelerini tasarlamalarında yol gösterici olması bakımından yazına katkısağlayacaktır.
Anahtar Kelime:

MULTI-CRITERIA ANALYSIS OF WEBSITE QUALITY ASSESSMENT BASED ON ISO 25010 QUALITY MODEL OF TECHNOLOGY STORES: THE CASE OF TURKEY

Öz:
In recent years, the evaluation of website quality has become an important issue and many studies have been done on the evaluation of website quality. In spite of this, there is no study which evaluates website quality of technology stores. This study aims to fill this gap in the literature. Within this context, a new model with multiple criteria specific to the application area has been developed based on the ISO 25010 quality model. The new model has been used to evaluate website quality of six alternative technology stores operating in Turkey. Accordingly, the fuzzy analytic hierarchy process (FAHP) has been used for both determining the importance of the criteria and evaluating and ranking the alternatives. In addition, a sensitivity analysis has been conducted to investigate the impact of changes in criteria weights on websites rankings. This study will contribute to the literature theoretically by providing a new website quality evaluation model, and in practical terms, it is a guide to designing websites so that they can provide better quality service to customers of technology stores.
Anahtar Kelime:

Belge Türü: Makale Makale Türü: Araştırma Makalesi Erişim Türü: Erişime Açık
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APA Yalçın N, Simsek Yagli B (2020). TEKNOLOJİ MAĞAZALARININ ISO 25010 KALİTE MODELİNE DAYALI WEBSİTESİ KALİTE DEĞERLENDİRMESİNİN ÇOK KRİTERLİ ANALİZİ: TÜRKİYE ÖRNEĞİ. , 57 - 76. 10.18092/ulikidince.557263
Chicago Yalçın Neşe,Simsek Yagli Burcu TEKNOLOJİ MAĞAZALARININ ISO 25010 KALİTE MODELİNE DAYALI WEBSİTESİ KALİTE DEĞERLENDİRMESİNİN ÇOK KRİTERLİ ANALİZİ: TÜRKİYE ÖRNEĞİ. (2020): 57 - 76. 10.18092/ulikidince.557263
MLA Yalçın Neşe,Simsek Yagli Burcu TEKNOLOJİ MAĞAZALARININ ISO 25010 KALİTE MODELİNE DAYALI WEBSİTESİ KALİTE DEĞERLENDİRMESİNİN ÇOK KRİTERLİ ANALİZİ: TÜRKİYE ÖRNEĞİ. , 2020, ss.57 - 76. 10.18092/ulikidince.557263
AMA Yalçın N,Simsek Yagli B TEKNOLOJİ MAĞAZALARININ ISO 25010 KALİTE MODELİNE DAYALI WEBSİTESİ KALİTE DEĞERLENDİRMESİNİN ÇOK KRİTERLİ ANALİZİ: TÜRKİYE ÖRNEĞİ. . 2020; 57 - 76. 10.18092/ulikidince.557263
Vancouver Yalçın N,Simsek Yagli B TEKNOLOJİ MAĞAZALARININ ISO 25010 KALİTE MODELİNE DAYALI WEBSİTESİ KALİTE DEĞERLENDİRMESİNİN ÇOK KRİTERLİ ANALİZİ: TÜRKİYE ÖRNEĞİ. . 2020; 57 - 76. 10.18092/ulikidince.557263
IEEE Yalçın N,Simsek Yagli B "TEKNOLOJİ MAĞAZALARININ ISO 25010 KALİTE MODELİNE DAYALI WEBSİTESİ KALİTE DEĞERLENDİRMESİNİN ÇOK KRİTERLİ ANALİZİ: TÜRKİYE ÖRNEĞİ." , ss.57 - 76, 2020. 10.18092/ulikidince.557263
ISNAD Yalçın, Neşe - Simsek Yagli, Burcu. "TEKNOLOJİ MAĞAZALARININ ISO 25010 KALİTE MODELİNE DAYALI WEBSİTESİ KALİTE DEĞERLENDİRMESİNİN ÇOK KRİTERLİ ANALİZİ: TÜRKİYE ÖRNEĞİ". (2020), 57-76. https://doi.org/10.18092/ulikidince.557263
APA Yalçın N, Simsek Yagli B (2020). TEKNOLOJİ MAĞAZALARININ ISO 25010 KALİTE MODELİNE DAYALI WEBSİTESİ KALİTE DEĞERLENDİRMESİNİN ÇOK KRİTERLİ ANALİZİ: TÜRKİYE ÖRNEĞİ. Uluslararası İktisadi ve İdari İncelemeler Dergisi, 0(Talha Özel Sayısı), 57 - 76. 10.18092/ulikidince.557263
Chicago Yalçın Neşe,Simsek Yagli Burcu TEKNOLOJİ MAĞAZALARININ ISO 25010 KALİTE MODELİNE DAYALI WEBSİTESİ KALİTE DEĞERLENDİRMESİNİN ÇOK KRİTERLİ ANALİZİ: TÜRKİYE ÖRNEĞİ. Uluslararası İktisadi ve İdari İncelemeler Dergisi 0, no.Talha Özel Sayısı (2020): 57 - 76. 10.18092/ulikidince.557263
MLA Yalçın Neşe,Simsek Yagli Burcu TEKNOLOJİ MAĞAZALARININ ISO 25010 KALİTE MODELİNE DAYALI WEBSİTESİ KALİTE DEĞERLENDİRMESİNİN ÇOK KRİTERLİ ANALİZİ: TÜRKİYE ÖRNEĞİ. Uluslararası İktisadi ve İdari İncelemeler Dergisi, vol.0, no.Talha Özel Sayısı, 2020, ss.57 - 76. 10.18092/ulikidince.557263
AMA Yalçın N,Simsek Yagli B TEKNOLOJİ MAĞAZALARININ ISO 25010 KALİTE MODELİNE DAYALI WEBSİTESİ KALİTE DEĞERLENDİRMESİNİN ÇOK KRİTERLİ ANALİZİ: TÜRKİYE ÖRNEĞİ. Uluslararası İktisadi ve İdari İncelemeler Dergisi. 2020; 0(Talha Özel Sayısı): 57 - 76. 10.18092/ulikidince.557263
Vancouver Yalçın N,Simsek Yagli B TEKNOLOJİ MAĞAZALARININ ISO 25010 KALİTE MODELİNE DAYALI WEBSİTESİ KALİTE DEĞERLENDİRMESİNİN ÇOK KRİTERLİ ANALİZİ: TÜRKİYE ÖRNEĞİ. Uluslararası İktisadi ve İdari İncelemeler Dergisi. 2020; 0(Talha Özel Sayısı): 57 - 76. 10.18092/ulikidince.557263
IEEE Yalçın N,Simsek Yagli B "TEKNOLOJİ MAĞAZALARININ ISO 25010 KALİTE MODELİNE DAYALI WEBSİTESİ KALİTE DEĞERLENDİRMESİNİN ÇOK KRİTERLİ ANALİZİ: TÜRKİYE ÖRNEĞİ." Uluslararası İktisadi ve İdari İncelemeler Dergisi, 0, ss.57 - 76, 2020. 10.18092/ulikidince.557263
ISNAD Yalçın, Neşe - Simsek Yagli, Burcu. "TEKNOLOJİ MAĞAZALARININ ISO 25010 KALİTE MODELİNE DAYALI WEBSİTESİ KALİTE DEĞERLENDİRMESİNİN ÇOK KRİTERLİ ANALİZİ: TÜRKİYE ÖRNEĞİ". Uluslararası İktisadi ve İdari İncelemeler Dergisi Talha Özel Sayısı (2020), 57-76. https://doi.org/10.18092/ulikidince.557263
Sayfa Oluşturulma Tarihi
02-05-2024 12:1

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