İŞLETMELERİN DİJİTAL DÖNÜŞÜM SENARYOLARI - KAVRAMSAL BİR MODEL ÖNERİSİ

Müge KLEIN (Türk-Alman Üniversitesi, İstanbul, Türkiye)
Elektronik Sosyal Bilimler Dergisi (elektronik)
12 1
Yıl: 2020 Cilt: 19 Sayı: 74 Sayfa Aralığı: 997 - 1019 Metin Dili: Türkçe DOI: 10.17755/esosder.676984 İndeks Tarihi: 27-11-2020

İŞLETMELERİN DİJİTAL DÖNÜŞÜM SENARYOLARI - KAVRAMSAL BİR MODEL ÖNERİSİ

Öz:
Son yıllarda, büyük veri, sensörler, bulut bilişim, sosyal medya vs. gibi dijital teknolojilerin mümkün kıldıklarıile gündeme gelen dijital dönüşüm, tüm dünya ekonomisini ve bunun içinde yer alan işletmeleri yakındanetkilemektedir. İşletmelerin günümüze kadar yaşadıkları dijitalleşme deneyimlerinden daha kapsamlı birdijitalleşme anlamına gelen dijital dönüşüm, işletmelerin süreçlerinde, iş modellerinde, müşteri ilişkilerinde vetüm örgütsel işleyiş ve yapılarında yıkıcı değişikliklere yol açmaktadır. İşletmelerdeki bu yıkıcı değişikliğinyönetilmesi için kapsamlı bir dijital dönüşüm stratejisi geliştirilmeli ve bir yol haritası çizilmelidir. Mevcutdijital dönüşüm yol haritaları veya süreç modelleri işletmelerdeki dijital dönüşümü ya çok genel olarak elealmakta, ya da sadece tek bir dijital dönüşüm senaryosuna odaklanmaktadır. Bu çalışmanın amacı bu eksikliğikapatmak ve işletmelerdeki farklı dijital dönüşüm senaryolarını belirleyerek işletmelerin kapsamlı dijitaldönüşüm stratejisi belirlemelerine destek olmaktır. Çalışmada, kaynak araştırması incelenmesi sonucu eldeedilen bilgiler ışığında farklı dijital dönüşüm senaryolarını gösteren kavramsal bir model önerisi yapılmıştır. Bukavramsal model işletmelerde altı farklı öncü ile gerçekleşen iş model dönüşümü, iş süreç dönüşümü ve örgütseldönüşümünü ele almaktadır.
Anahtar Kelime:

DIGITAL TRANSFORMATION SCENARIOS OF BUSINESSES - A CONCEPTUAL MODEL PROPOSAL

Öz:
The entire world economy and the businesses involved in it are closely affected by digital transformation, which comes to the agenda through the possibilities of digital technologies like big data, sensors, cloud computing, social media etc. in recent years. Digital transformation, which means a more comprehensive digitalization than all the former digitalization attempts, leads to disruptive changes within businesses and transforms their business models, customer relationships, and all organizational operations and structures. To manage this disruptive change in businesses, a comprehensive digital transformation strategy must be developed and a roadmap drawn up. Current digital transformation roadmaps or process models address digital transformation in businesses either very generally or focus only on a single digital transformation scenario. This work aims to cover this deficiency and to help businesses develop comprehensive digital transformation strategies by identifying different digital transformation scenarios. In this study, a conceptual model is proposed showing the different digital transformation scenarios in businesses in the light of the information obtained from literature analysis. The conceptual model deals with business model, business process and organizational transformation of companies which are triggered by six different drivers.
Anahtar Kelime:

Belge Türü: Makale Makale Türü: Araştırma Makalesi Erişim Türü: Erişime Açık
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APA Klein M (2020). İŞLETMELERİN DİJİTAL DÖNÜŞÜM SENARYOLARI - KAVRAMSAL BİR MODEL ÖNERİSİ. , 997 - 1019. 10.17755/esosder.676984
Chicago Klein Müge İŞLETMELERİN DİJİTAL DÖNÜŞÜM SENARYOLARI - KAVRAMSAL BİR MODEL ÖNERİSİ. (2020): 997 - 1019. 10.17755/esosder.676984
MLA Klein Müge İŞLETMELERİN DİJİTAL DÖNÜŞÜM SENARYOLARI - KAVRAMSAL BİR MODEL ÖNERİSİ. , 2020, ss.997 - 1019. 10.17755/esosder.676984
AMA Klein M İŞLETMELERİN DİJİTAL DÖNÜŞÜM SENARYOLARI - KAVRAMSAL BİR MODEL ÖNERİSİ. . 2020; 997 - 1019. 10.17755/esosder.676984
Vancouver Klein M İŞLETMELERİN DİJİTAL DÖNÜŞÜM SENARYOLARI - KAVRAMSAL BİR MODEL ÖNERİSİ. . 2020; 997 - 1019. 10.17755/esosder.676984
IEEE Klein M "İŞLETMELERİN DİJİTAL DÖNÜŞÜM SENARYOLARI - KAVRAMSAL BİR MODEL ÖNERİSİ." , ss.997 - 1019, 2020. 10.17755/esosder.676984
ISNAD Klein, Müge. "İŞLETMELERİN DİJİTAL DÖNÜŞÜM SENARYOLARI - KAVRAMSAL BİR MODEL ÖNERİSİ". (2020), 997-1019. https://doi.org/10.17755/esosder.676984
APA Klein M (2020). İŞLETMELERİN DİJİTAL DÖNÜŞÜM SENARYOLARI - KAVRAMSAL BİR MODEL ÖNERİSİ. Elektronik Sosyal Bilimler Dergisi (elektronik), 19(74), 997 - 1019. 10.17755/esosder.676984
Chicago Klein Müge İŞLETMELERİN DİJİTAL DÖNÜŞÜM SENARYOLARI - KAVRAMSAL BİR MODEL ÖNERİSİ. Elektronik Sosyal Bilimler Dergisi (elektronik) 19, no.74 (2020): 997 - 1019. 10.17755/esosder.676984
MLA Klein Müge İŞLETMELERİN DİJİTAL DÖNÜŞÜM SENARYOLARI - KAVRAMSAL BİR MODEL ÖNERİSİ. Elektronik Sosyal Bilimler Dergisi (elektronik), vol.19, no.74, 2020, ss.997 - 1019. 10.17755/esosder.676984
AMA Klein M İŞLETMELERİN DİJİTAL DÖNÜŞÜM SENARYOLARI - KAVRAMSAL BİR MODEL ÖNERİSİ. Elektronik Sosyal Bilimler Dergisi (elektronik). 2020; 19(74): 997 - 1019. 10.17755/esosder.676984
Vancouver Klein M İŞLETMELERİN DİJİTAL DÖNÜŞÜM SENARYOLARI - KAVRAMSAL BİR MODEL ÖNERİSİ. Elektronik Sosyal Bilimler Dergisi (elektronik). 2020; 19(74): 997 - 1019. 10.17755/esosder.676984
IEEE Klein M "İŞLETMELERİN DİJİTAL DÖNÜŞÜM SENARYOLARI - KAVRAMSAL BİR MODEL ÖNERİSİ." Elektronik Sosyal Bilimler Dergisi (elektronik), 19, ss.997 - 1019, 2020. 10.17755/esosder.676984
ISNAD Klein, Müge. "İŞLETMELERİN DİJİTAL DÖNÜŞÜM SENARYOLARI - KAVRAMSAL BİR MODEL ÖNERİSİ". Elektronik Sosyal Bilimler Dergisi (elektronik) 19/74 (2020), 997-1019. https://doi.org/10.17755/esosder.676984
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