Technological developments have created a new and artificial communication environment that covers the whole world, leading to an interactive structure where production, distribution and sharing take place by means of computers. This cyber space, where social relations are maintained through virtual links/networks, has become an area where identity is created in virtual terms. Virtual identity represents an idealized artificial identity that’s built in the virtual world. One of the social media platforms where the virtual identity building process mainly takes place is the YouTube, which is effective in helping ordinary users become active, interactive and famous by enabling them to produce content in various categories. This research focuses on YouTube with respect to identity representation and virtual identity building, and evaluates the issue of virtual identity within the framework of YouTubers. The main purpose of this research is to describe and map out the YouTuber identity. In line with this purpose, two YouTuber channels with the highest number of followers in Turkey were selected as the sample group of the research and a descriptive analysis about identity representation was made. The analyzes were elaborated by giving one example for each of the early and late period videos of these channels. The rising image and financial power demonstrated by YouTubers represent an encouraging characteristic. ID representations correspond to the demonstration of absolute perfection seen in social networks. Therefore, in the YouTube channels examined, a depiction of the world where happiness is achieved unconditionally, naturalness is reproduced and the natural becomes artifical has been observed.