Yıl: 2020 Cilt: 18 Sayı: TBMM 100. Yıl Özel Sayısı Sayfa Aralığı: 31 - 44 Metin Dili: İngilizce İndeks Tarihi: 18-12-2020

Social Media and Crisis Management: The Case Study of Cambridge Analytica

Öz:
The ever-growing use of new communication technologiesand their evolving functionality transform the use of social media in businesses. The views of socialmediathatareverydifferentfromeachother,sometimeseven diametrically opposed to each other, are put forward in terms of the effects of social media on individuals, social groups and society as a whole. Especially in crisis situations, through social media, businesses tend to communicate faster with their target audiences. However, they aim to protect their image and manage their reputation. In particular, the recent example of Cambridge Analytica, a company that analyzed social media data and utilized strategic management tools on social media, has had a serious role in the US elections and the crisis management of changing political balances caused by this social change has been loudly heard. In this study, a general theoretical framework related to social media and crisis management is presented, followed by views on the Cambridge Analytica crisis and its effects on Facebook.
Anahtar Kelime:

Belge Türü: Makale Makale Türü: Araştırma Makalesi Erişim Türü: Erişime Açık
0
0
0
  • Alkharabsheh, A., Ahmad, Z. A. &Kharabsheh, A. (2014).“Characteristics of Crisis and Decision Making Styles: The Mediating Role of Leadership Styles”.Procedia-Social and Behavioral Sciences,129, 282-288.
  • Baubion, C. (2013). Risk Management: Strategic Crisis Management.OECD Publishing.
  • Castells, M. (2002). Local and global: cities in the network society.Tijdschrift voor economische en sociale geografie,93(5), 548-558.
  • Eren, E.&Vardarlıer, P. (2013).“Social media's role in developing an employees sense of belonging in the work place as an HRM strategy”.Procedia-Social and Behavioral Sciences,99, 852-860.
  • Fener, T.&Cevik, T. (2015).“Leadership in Crisis Managment: Separation of Leadership and Executive Concepts”. Procedia Economics and Finance.26, pp.695 –701.
  • Gray,R., Vitak, J., Easton, E. W. &Ellison, N. B. (2013).Examining social adjustment to college in the age of social media: Factors influencing successful transitions and persistence.Computers & Education,67, 193-207.
  • http://digitalage.com.tr/modern-sosyal-muhendislik-cambridge-analytica-skandalindan-cikan-sonuclar/, (08.10.2018).
  • https://www.bbc.com/turkce/haberler-dunya-43469086,(09.10.2018).
  • 2020; 18 (Özel Sayı); TBMM 100. Yıl ÖzelSayısı| Sayfa 44
  • https://webrazzi.com/2018/03/22/cambridge-analytica-hikayesi-facebook-ve-buyuk-veri/, (09.04.2018).
  • http://www.hurriyet.com.tr/teknoloji/facebook-skandali-sonrasi-cambridge-analytica-sirketi-kapaniyor-40824237, (09.08.2018).
  • http://www.milliyet.com.tr/Cambridge-Analytica-nedir--Cambridge-Analytica-ve-Facebook-veri-skandali-nedir--molatik-7467/, (15.09.2018).
  • https://www.ft.com/content/2af83cd4-eda3-11e8-89c8-d36339d835c0, (09.04.2018).
  • Irak, D. & Yazıcıoğlu,O. (2012).“Türkiye ve Sosyal Medya”.İstanbul: Okuyanus Yayınları.
  • Jinsong, Z., Yonghai,Y., Bing,X.,& Kaiyu, Z. (2009).“A Social Network Service-oriented architecture for mass customization.” IEEE 10th International Conference on.Wenzhou: Computer-Aided Industrial Design & Conceptual Design. 2012 -2015.
  • Karapinar, K. (2006).“Türkiye’de Sayısal Platform Yayıncılığı ve Digitürk Beklentiler ve Sorunlar”, Yeni İletişim Ortamları ve Etkileşim Uluslararası Konferansı Kitabı Marmara Üniversitesi İletişim Fakültesi, İstanbul.
  • Kosinski, M., Stillwell, D.&Graepel, T. (2013).“Private traits and attributes are predictable from digital records of human behavior”.Proceedings of the National Academy of Sciences, 201218772.
  • Liebeskind, J.,Porter, O., Zucker, L.&Brewer, M. (1996). “Social networks, learning, and flexibility: Sourcing scientific knowledge in new biotechnology firms”.Organization science,7(4), 428-443.
  • Lockwood, N.R. & SPHR, G. (2005). “Crisis management in today’s business environment”. SHRM Research Quarterly, 4, s. 1-9.
  • Mahajan,P. (2009).“Use Of Social Networking In A Linguistically And Culturally Rich India.” The International Information & Library Review.India: Elsevier, 129-136.
  • Onat, F.&Alikılıç, Ö. A. (2008).“Sosyal Ağ Sitelerinin Reklam ve Halkla Ilişkiler Ortamlari Olarak Değerlendirilmesi”.Journal of Yaşar University,3(9), 1111-1143.
  • Safko,L. (2012).“Fusion Marketing Bible”. McGraw-Hill Publishing.
  • Safko, L. & Brake, D.K. (2009).“The social media bible: Tactics, tools, and strategies for business success“(3rd ed.). New Jersey: Wiley.
  • Solis, B.(2010). Defining social media: 2006–2010.Message posted to http://www. briansolis. com.
  • Tekvar, S. O.,(2012).“Yeni medya ve halkla ilişkilerde dönüşüm: farklı kurumsal yapılarda halkla ilişkiler algısı ve sosyal paylaşım ağları”. Yayımlanmamış doktora tezi, Ankara Üniversitesi,Ankara.
  • Toprak, A.(2009). Toplumsal Paylaşım Ağı facebook:" görülüyorum öyleyse varım!". Kalkedon.
  • Törenli, N. (2005).“Yeni medya, yeni iletişim ortamı”.Bilim ve Sanat Yayınları, Ankara, 94-96.
  • Vardarlıer, P. (2017).“Learning From Catastrophes and Leadership Thought”.Journal of Arts, Science & Commerce. 8, (3), p.160.
  • Vise, D. A. & Malseed, M. (2005). The Google Story–Inside the Hottest Business.Media and Technology Success.
  • Vural,Z. B.& Bat, M. (2010).“Yeni Bir İletişim Ortamı Olarak Sosyal Medya: Ege Üniversitesi İletişim Fakültesine Yönelik Bir Araştırma”. Journal of Yasar University, 20 (5): 3348-3382.
  • Wellman, B. &Gulia,M.(1999)."Net Surfers Don't Ride Alone: Virtual Communities as Communities." Pp. 331-66 in Barry Wellman (ed.), Networks in the Global Village. Boulder, Col.: Westview Press.
  • Yücesan-Özdemir, G. (2008).“İletişim, Emek ve Kalkınma: Ekonomi Politik Yaklaşım”, 40.Yıl Kitaplığı, Ankara, Gazi Üniversitesi İletişim Fakültesi.
  • Zafarmand, N. (2010).“Halkla İlişkiler Alanında Yeni Mecra ve Uygulamaların Yeri ve Önemi: Sosyal Medya ve PR. 2.0”.Gazi Üniversitesi, Sosyal Bilimler Enstitüsü, Yüksek Lisans Tezi, Ankara.
APA vardarlier p, ZAFER C (2020). Social Media and Crisis Management: The Case Study of Cambridge Analytica. , 31 - 44.
Chicago vardarlier pelin,ZAFER CEM Social Media and Crisis Management: The Case Study of Cambridge Analytica. (2020): 31 - 44.
MLA vardarlier pelin,ZAFER CEM Social Media and Crisis Management: The Case Study of Cambridge Analytica. , 2020, ss.31 - 44.
AMA vardarlier p,ZAFER C Social Media and Crisis Management: The Case Study of Cambridge Analytica. . 2020; 31 - 44.
Vancouver vardarlier p,ZAFER C Social Media and Crisis Management: The Case Study of Cambridge Analytica. . 2020; 31 - 44.
IEEE vardarlier p,ZAFER C "Social Media and Crisis Management: The Case Study of Cambridge Analytica." , ss.31 - 44, 2020.
ISNAD vardarlier, pelin - ZAFER, CEM. "Social Media and Crisis Management: The Case Study of Cambridge Analytica". (2020), 31-44.
APA vardarlier p, ZAFER C (2020). Social Media and Crisis Management: The Case Study of Cambridge Analytica. Celal Bayar Üniversitesi Sosyal Bilimler Dergisi, 18(TBMM 100. Yıl Özel Sayısı), 31 - 44.
Chicago vardarlier pelin,ZAFER CEM Social Media and Crisis Management: The Case Study of Cambridge Analytica. Celal Bayar Üniversitesi Sosyal Bilimler Dergisi 18, no.TBMM 100. Yıl Özel Sayısı (2020): 31 - 44.
MLA vardarlier pelin,ZAFER CEM Social Media and Crisis Management: The Case Study of Cambridge Analytica. Celal Bayar Üniversitesi Sosyal Bilimler Dergisi, vol.18, no.TBMM 100. Yıl Özel Sayısı, 2020, ss.31 - 44.
AMA vardarlier p,ZAFER C Social Media and Crisis Management: The Case Study of Cambridge Analytica. Celal Bayar Üniversitesi Sosyal Bilimler Dergisi. 2020; 18(TBMM 100. Yıl Özel Sayısı): 31 - 44.
Vancouver vardarlier p,ZAFER C Social Media and Crisis Management: The Case Study of Cambridge Analytica. Celal Bayar Üniversitesi Sosyal Bilimler Dergisi. 2020; 18(TBMM 100. Yıl Özel Sayısı): 31 - 44.
IEEE vardarlier p,ZAFER C "Social Media and Crisis Management: The Case Study of Cambridge Analytica." Celal Bayar Üniversitesi Sosyal Bilimler Dergisi, 18, ss.31 - 44, 2020.
ISNAD vardarlier, pelin - ZAFER, CEM. "Social Media and Crisis Management: The Case Study of Cambridge Analytica". Celal Bayar Üniversitesi Sosyal Bilimler Dergisi 18/TBMM 100. Yıl Özel Sayısı (2020), 31-44.