Yıl: 2020 Cilt: 17 Sayı: 2 Sayfa Aralığı: 186 - 202 Metin Dili: Türkçe DOI: 10.24010/soid.779149 İndeks Tarihi: 07-04-2021

Turistlerin Özgünlük Algısı Üzerinde Bireyci Değerlerin Etkisi

Öz:
Bireylerin turizme katılımlarında evrensel değerlerin yanında, içinde yaşadıkları kültüre özgü değerler de etkili olmaktadır. Öte yandan, alanyazında turist davranışlarını açıklamada temel bir konu olan özgünlük (otantisite) konusunun kültürel bağlamına ilişkin görgül çalışmalar sınırlıdır. Bu çalışmada, söz konusu eksikliği gidermek için, turistlerin özgünlük algısı üzerindeki bireyci değerlerin etkisi incelenmektedir. Bu amaçla, çalışmada bir kavramsal bir model kurulmuş, Kapadokya Bölgesi’ni ziyaret eden 674 yabancı turistten sağlanan veriler analiz edilmiştir. Araştırmada demografik ve tanımlayıcı verilerin analizinde SPSS 16.0, ölçüm modeli ve kavramsal modelin analizinde ise SmartPLS 3.1. kullanılmıştır. Araştırma sonucunda, bireyci değerlere sahip olmanın objeye dayalı özgünlük ve varoluşsal özgünlük algıları üzerinde anlamlı bir etkisi olduğu saptanmıştır. Buna ek olarak, özgünlüğün turist tatmini üzerinde etkili olduğu, tatminin ise davranışsal niyetleri yordadığı belirlenmiştir.
Anahtar Kelime:

The Effect of Individualism on The Tourists' Authenticity Perceptions

Öz:
Besides the universal values, the cultural context that the tourists are embedded makes an impact on tourism involvement. In other respects, the empirical research on the cultural context of authenticity in the relevant literature. This paper attempts to fill this specific literature gap by examining the effects of individualist values on authenticity perceptions of tourists. To that end, a conceptual model was designed and analyzed via the data obtained from 674 international tourists who visited Cappadocia Region. When the demographic and descriptive analysis was done by SPSS 16.0, SmartPLS 3.1 was employed to analyze the conceptual model. We found that individualism affects object-based and existentialist authenticity perceptions of tourists. Additionally, the paper reports the effects of authenticity on tourist satisfaction and the satisfaction predicted the behavioral intentions of tourists.
Anahtar Kelime:

Belge Türü: Makale Makale Türü: Araştırma Makalesi Erişim Türü: Bibliyografik
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APA Sezerel H, Karagöz D (2020). Turistlerin Özgünlük Algısı Üzerinde Bireyci Değerlerin Etkisi. , 186 - 202. 10.24010/soid.779149
Chicago Sezerel Hakan,Karagöz Deniz Turistlerin Özgünlük Algısı Üzerinde Bireyci Değerlerin Etkisi. (2020): 186 - 202. 10.24010/soid.779149
MLA Sezerel Hakan,Karagöz Deniz Turistlerin Özgünlük Algısı Üzerinde Bireyci Değerlerin Etkisi. , 2020, ss.186 - 202. 10.24010/soid.779149
AMA Sezerel H,Karagöz D Turistlerin Özgünlük Algısı Üzerinde Bireyci Değerlerin Etkisi. . 2020; 186 - 202. 10.24010/soid.779149
Vancouver Sezerel H,Karagöz D Turistlerin Özgünlük Algısı Üzerinde Bireyci Değerlerin Etkisi. . 2020; 186 - 202. 10.24010/soid.779149
IEEE Sezerel H,Karagöz D "Turistlerin Özgünlük Algısı Üzerinde Bireyci Değerlerin Etkisi." , ss.186 - 202, 2020. 10.24010/soid.779149
ISNAD Sezerel, Hakan - Karagöz, Deniz. "Turistlerin Özgünlük Algısı Üzerinde Bireyci Değerlerin Etkisi". (2020), 186-202. https://doi.org/10.24010/soid.779149
APA Sezerel H, Karagöz D (2020). Turistlerin Özgünlük Algısı Üzerinde Bireyci Değerlerin Etkisi. Seyahat ve Otel İşletmeciliği Dergisi, 17(2), 186 - 202. 10.24010/soid.779149
Chicago Sezerel Hakan,Karagöz Deniz Turistlerin Özgünlük Algısı Üzerinde Bireyci Değerlerin Etkisi. Seyahat ve Otel İşletmeciliği Dergisi 17, no.2 (2020): 186 - 202. 10.24010/soid.779149
MLA Sezerel Hakan,Karagöz Deniz Turistlerin Özgünlük Algısı Üzerinde Bireyci Değerlerin Etkisi. Seyahat ve Otel İşletmeciliği Dergisi, vol.17, no.2, 2020, ss.186 - 202. 10.24010/soid.779149
AMA Sezerel H,Karagöz D Turistlerin Özgünlük Algısı Üzerinde Bireyci Değerlerin Etkisi. Seyahat ve Otel İşletmeciliği Dergisi. 2020; 17(2): 186 - 202. 10.24010/soid.779149
Vancouver Sezerel H,Karagöz D Turistlerin Özgünlük Algısı Üzerinde Bireyci Değerlerin Etkisi. Seyahat ve Otel İşletmeciliği Dergisi. 2020; 17(2): 186 - 202. 10.24010/soid.779149
IEEE Sezerel H,Karagöz D "Turistlerin Özgünlük Algısı Üzerinde Bireyci Değerlerin Etkisi." Seyahat ve Otel İşletmeciliği Dergisi, 17, ss.186 - 202, 2020. 10.24010/soid.779149
ISNAD Sezerel, Hakan - Karagöz, Deniz. "Turistlerin Özgünlük Algısı Üzerinde Bireyci Değerlerin Etkisi". Seyahat ve Otel İşletmeciliği Dergisi 17/2 (2020), 186-202. https://doi.org/10.24010/soid.779149