Social media channels that enable news production and consumption have shaped journalism, and Instagram journalism has made a breakthrough in the popularization of visual journalism. Nowadays, Instagram, which has become the first preferred platform to eliminate the feeling of curiosity about any subject, has assumed a supportive role for opinion leaders with the opportunity it provides to journalists to share both personally and in their fields. In this research, the aim of the study was to examine with the content analysis method the accounts of three journalists who were among the top five journalists with the highest number of Instagram followers in Turkey. For this purpose, the Instagram account of İsmail Küçükkaya, Pelin Kaya, Ayşe Arman was classified and investigated in June 2020 under the titles of ‘Journalist's Instagram Identity’, ’Content’ and ‘Interaction’. The main results are summarized as follows: (a) The use of hashtags affects the increase in the number of followers, (b) İsmail Küçükkaya makes 80% personal shares from his account rather than his business area, (c) Ayşe Arman who shared the most posts on Instagram compared with the other two journalists shared 80 posts in a month. The second one is İsmail Küçükkaya with 56 posts and Pelin Kaya with 25 posts in the third place. d) Personal posts are the most liked. As a result of the research, it was once again brought to the agenda that journalists have the function of guiding the society and in this direction, they are carefully followed by large masses, including personal posts. In this context, it is thought that the sharing data of the most followed journalists in our country can provide clues about Instagram journalism.