Yıl: 2020 Cilt: 8 Sayı: 1 Sayfa Aralığı: 252 - 264 Metin Dili: Türkçe DOI: 10.14514/BYK.m.26515393.2020.8/1.252-264 İndeks Tarihi: 11-05-2021

MUTLULUK-DAVRANIŞ MODELİ: TÜKETİCİLERİN MENTAL İYİ OLUŞ HÂLİNİN ONLİNE FİİLİ SATIN ALMA DAVRANIŞINA ETKİSİ

Öz:
Bu çalışmada, mental iyi oluş hâlinin online fiili satın alma davranışı üzerindeki etkisi ve onlinealışverişin algılanan faydası ve algılanan zevkinin aracı rolü incelenmiştir. Anket yöntemi ileveriler 239 katılımcıdan elde edilmiştir. Elde edilen verilerin istatistiksel analizi SPSS 18 veLISREL 8.70 paket programları ile incelenmiştir. Çalışmanın sonuçları, mental iyi oluş hâlinin,online alışverişin algılanan faydası ve algılanan zevki üzerinde doğrudan olumlu bir etkiye sahipolduğunu göstermektedir. Buna ek olarak, çalışma sonucuna göre, online alışverişin algılananfaydası, mental iyi oluş hâlinin online fiili satın alma davranışı üzerindeki dolaylı olumluetkisine aracılık etmektedir
Anahtar Kelime:

HAPPINESS-BEHAVIOR MODEL: THE EFFECT OF CONSUMERS' MENTAL WELL-BEING ON ONLINE ACTUAL PURCHASING BEHAVIOR

Öz:
In this study, the effect of mental well-being on online actual purchasing behavior and the perceived usefulness of online shopping and the mediating role of perceived enjoyment are examined. With the survey method, data was obtained from 239 participants. Statistical analysis of the data obtained are examined through SPSS 18 and LISREL 8.70 package programs. The results of the study show that mental well-being has a direct positive effect on the perceived usefulness and perceived enjoyment of online shopping. In addition, according to the study result, the perceived usefulness of online shopping mediates the indirect positive effect of mental well-being on online actual purchase behavior.
Anahtar Kelime:

Belge Türü: Makale Makale Türü: Araştırma Makalesi Erişim Türü: Erişime Açık
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APA ÇELİK Z, DÜLEK B (2020). MUTLULUK-DAVRANIŞ MODELİ: TÜKETİCİLERİN MENTAL İYİ OLUŞ HÂLİNİN ONLİNE FİİLİ SATIN ALMA DAVRANIŞINA ETKİSİ. , 252 - 264. 10.14514/BYK.m.26515393.2020.8/1.252-264
Chicago ÇELİK ZÜBEYİR,DÜLEK BULUT MUTLULUK-DAVRANIŞ MODELİ: TÜKETİCİLERİN MENTAL İYİ OLUŞ HÂLİNİN ONLİNE FİİLİ SATIN ALMA DAVRANIŞINA ETKİSİ. (2020): 252 - 264. 10.14514/BYK.m.26515393.2020.8/1.252-264
MLA ÇELİK ZÜBEYİR,DÜLEK BULUT MUTLULUK-DAVRANIŞ MODELİ: TÜKETİCİLERİN MENTAL İYİ OLUŞ HÂLİNİN ONLİNE FİİLİ SATIN ALMA DAVRANIŞINA ETKİSİ. , 2020, ss.252 - 264. 10.14514/BYK.m.26515393.2020.8/1.252-264
AMA ÇELİK Z,DÜLEK B MUTLULUK-DAVRANIŞ MODELİ: TÜKETİCİLERİN MENTAL İYİ OLUŞ HÂLİNİN ONLİNE FİİLİ SATIN ALMA DAVRANIŞINA ETKİSİ. . 2020; 252 - 264. 10.14514/BYK.m.26515393.2020.8/1.252-264
Vancouver ÇELİK Z,DÜLEK B MUTLULUK-DAVRANIŞ MODELİ: TÜKETİCİLERİN MENTAL İYİ OLUŞ HÂLİNİN ONLİNE FİİLİ SATIN ALMA DAVRANIŞINA ETKİSİ. . 2020; 252 - 264. 10.14514/BYK.m.26515393.2020.8/1.252-264
IEEE ÇELİK Z,DÜLEK B "MUTLULUK-DAVRANIŞ MODELİ: TÜKETİCİLERİN MENTAL İYİ OLUŞ HÂLİNİN ONLİNE FİİLİ SATIN ALMA DAVRANIŞINA ETKİSİ." , ss.252 - 264, 2020. 10.14514/BYK.m.26515393.2020.8/1.252-264
ISNAD ÇELİK, ZÜBEYİR - DÜLEK, BULUT. "MUTLULUK-DAVRANIŞ MODELİ: TÜKETİCİLERİN MENTAL İYİ OLUŞ HÂLİNİN ONLİNE FİİLİ SATIN ALMA DAVRANIŞINA ETKİSİ". (2020), 252-264. https://doi.org/10.14514/BYK.m.26515393.2020.8/1.252-264
APA ÇELİK Z, DÜLEK B (2020). MUTLULUK-DAVRANIŞ MODELİ: TÜKETİCİLERİN MENTAL İYİ OLUŞ HÂLİNİN ONLİNE FİİLİ SATIN ALMA DAVRANIŞINA ETKİSİ. Beykoz Akademi Dergisi, 8(1), 252 - 264. 10.14514/BYK.m.26515393.2020.8/1.252-264
Chicago ÇELİK ZÜBEYİR,DÜLEK BULUT MUTLULUK-DAVRANIŞ MODELİ: TÜKETİCİLERİN MENTAL İYİ OLUŞ HÂLİNİN ONLİNE FİİLİ SATIN ALMA DAVRANIŞINA ETKİSİ. Beykoz Akademi Dergisi 8, no.1 (2020): 252 - 264. 10.14514/BYK.m.26515393.2020.8/1.252-264
MLA ÇELİK ZÜBEYİR,DÜLEK BULUT MUTLULUK-DAVRANIŞ MODELİ: TÜKETİCİLERİN MENTAL İYİ OLUŞ HÂLİNİN ONLİNE FİİLİ SATIN ALMA DAVRANIŞINA ETKİSİ. Beykoz Akademi Dergisi, vol.8, no.1, 2020, ss.252 - 264. 10.14514/BYK.m.26515393.2020.8/1.252-264
AMA ÇELİK Z,DÜLEK B MUTLULUK-DAVRANIŞ MODELİ: TÜKETİCİLERİN MENTAL İYİ OLUŞ HÂLİNİN ONLİNE FİİLİ SATIN ALMA DAVRANIŞINA ETKİSİ. Beykoz Akademi Dergisi. 2020; 8(1): 252 - 264. 10.14514/BYK.m.26515393.2020.8/1.252-264
Vancouver ÇELİK Z,DÜLEK B MUTLULUK-DAVRANIŞ MODELİ: TÜKETİCİLERİN MENTAL İYİ OLUŞ HÂLİNİN ONLİNE FİİLİ SATIN ALMA DAVRANIŞINA ETKİSİ. Beykoz Akademi Dergisi. 2020; 8(1): 252 - 264. 10.14514/BYK.m.26515393.2020.8/1.252-264
IEEE ÇELİK Z,DÜLEK B "MUTLULUK-DAVRANIŞ MODELİ: TÜKETİCİLERİN MENTAL İYİ OLUŞ HÂLİNİN ONLİNE FİİLİ SATIN ALMA DAVRANIŞINA ETKİSİ." Beykoz Akademi Dergisi, 8, ss.252 - 264, 2020. 10.14514/BYK.m.26515393.2020.8/1.252-264
ISNAD ÇELİK, ZÜBEYİR - DÜLEK, BULUT. "MUTLULUK-DAVRANIŞ MODELİ: TÜKETİCİLERİN MENTAL İYİ OLUŞ HÂLİNİN ONLİNE FİİLİ SATIN ALMA DAVRANIŞINA ETKİSİ". Beykoz Akademi Dergisi 8/1 (2020), 252-264. https://doi.org/10.14514/BYK.m.26515393.2020.8/1.252-264