TY  - JOUR
TI  - Conceptual Study on Tourist Attraction of Brand Cities: Antalya and St. Petersburg Cases
AB  - Determination of the contributions of the cities, which have become a brand by providing anadded value to the national economy, to the tourism sector is of socio-economic importance. Thisstudy, prepared from this point of view, takes Antalya as a city of sea/shore and St. Petersburgas a city of culture. Document analysis was performed taking into account the number of touristscoming to these brand cities, the purpose for visiting the cities, the number of overnight staysand the tourism income parameters of those cities. For this, document analysis method was used,which is one of the qualitative research methods and aims to analyze written materials withinformation about the subject. However, contribution of brand cities to tourism is analyzed fromsecondary data, and information is given also on the current status of the tourism market.Information on the cities were obtained through screening the statistics of the 2019 JanuaryDecember term of the Ministry of Culture and Tourism of Turkey, St. Petersburg CityAdministration, Antalya Provincial Culture and Tourism Directorate and Association of TurkishTravel Agencies (TÜRSAB). In the light of this information, the distinguishing features of thesecities, which are prominent in tourist attraction, were determined. It was seen that most of thetourists visiting Antalya come for marine / coastal tourism while tourists visiting St. Petersburgcome for business and culture tourism especially from China, Germany and Finland. Theimportance of city branding was tried to be emphasized for two important cities of Turkey andRussia.
AU  - SÜTCÜ, GÜNEŞ
AU  - Aksöz, Emre Ozan
AU  - Emir, oktay
DO  - 10.21325/jotags.2020.624
PY  - 2020
JO  - Journal of Tourism and Gastronomy Studies
VL  - 8
IS  - 3
SN  - 2147-8775
SP  - 1608
EP  - 1624
DB  - TRDizin
UR  - http://search/yayin/detay/414284
ER  -