Advertisements with cultural motifs penetrate almost every aspect of people’sdaily lives. While the elements that appeal to the sense of sight in the advertisement arecolors, objects, and written expressions; The elements that appeal to the sense of hearing aremusic, sounds, and silence. Visual and auditory elements that construct human perceptionare shaped according to the cultural characteristics of societies. Advertising music isdetermined by considering visual indicators; Sometimes it plays an important role inpromoting the brand and sometimes in remembering it. In this context, Turkcell’s “We arevery attractive” advertisement, in which auditory and visual elements reflecting Turkishculture are heavily featured within the scope of the study, was selected as a sample andanalyzed with the semiotic method. By using the indicator analysis method that Ferdinandde Saussure handles in two dimensions as signifier and illustrated, it is determined howcultural indicators are coded; meanings wanted to be conveyed to the target audience weretried to be analyzed through the distinction between meaning and connotation pointedout by Roland Barthes. In the advertisement, audio indicators are presented together withyoung and dynamic human indicators reflecting Turkcell’s brand personality and intangiblecultural values reflecting Turkish culture. Using folk songs from various regions to establisha strong connection between the target audience and the brand, a message of “belonging”is given to the target audience, while also drawing attention to the strength of the coveragearea. In the ad film also various cities of Turkey’s cultural, natural and historical overviewof the making of many places to retreat to the attention of the nature of domestic touristsand mountain tourism is understood as desired.