TY  - JOUR
TI  - Influencer Effect during Coronavirus Period within the Framework of the Consumption Society
AB  - Consumption culture is discussed by many theorists. Since most of societies arebased on consumption, they started to be known as consumption society. Capitalist socialunderstanding based on production in early days has become consumption-based in time andhas shown itself in all areas of life. With emergence of social media networks invented witheffects of technological developments, phenomenon of consumption has been transferred to anew platform. Using influencers, which most companies have a large number of followers formarketing and product promotion, is an indicator of prevalence of consumption. In lastmonth of 2019, due to deadly Covid-19 virus, which emerged in Wuhan, China and spreadto the world, people chose to stay from their homes and prefer online shopping to avoidinfection. Therefore, in this study, effect of influencers on shopping habits of the society duringCovid-19 virus period was discussed based on phenomenon of consumer society.
AU  - ÜNLÜ DALAYLI, FEYZA
AU  - Yel, Ali Murat
DO  - 10.29224/insanveinsan.870066
PY  - 2021
JO  - İnsan ve İnsan
VL  - 8
IS  - 28
SN  - 2148-7537
SP  - 91
EP  - 102
DB  - TRDizin
UR  - http://search/yayin/detay/420021
ER  -