Analyzing Attitude towards COVID-19 Vaccine in the Context of the Health Industry: The Role of Country of Origin Image

Kenan AYDIN, (Yıldız Teknik Üniversitesi, İktisadi ve İdari Bilimler Fakültesi, İşletme Bilimleri Bölümü, İstanbul, Türkiye)
Ece ÖZER, (Yıldız Teknik Üniversitesi, İktisadi ve İdari Bilimler Fakültesi, İşletme Bilimleri Bölümü, İstanbul, Türkiye)
Şirin Gizem KÖSE (Yıldız Teknik Üniversitesi, İktisadi ve İdari Bilimler Fakültesi, İşletme Bilimleri Bölümü, İstanbul, Türkiye)
Düzce Tıp Fakültesi Dergisi
5 1
Yıl: 2021 Cilt: 23 Sayı: S1 Sayfa Aralığı: 122 - 130 Metin Dili: İngilizce DOI: 10.18678/dtfd.861952 İndeks Tarihi: 15-06-2021

Analyzing Attitude towards COVID-19 Vaccine in the Context of the Health Industry: The Role of Country of Origin Image

Öz:
Aim: The aim of this study is to investigate individuals’ attitude towards the coronavirusdisease 2019 (COVID-19) vaccine, and explain vaccination intention in the framework of thetheory of reasoned action. The study extends the theory of reasoned action with country oforigin image variable.Material and Methods: The data of the study were collected by survey method. The surveyconsists of a total of 48 items, including individual innovativeness, subjective norms, attitudetowards COVID-19 vaccine, intention to get COVID-19 vaccine, country of origin image,demographic characteristics, and general opinions about the vaccine and COVID-19. 333participants answered the surveys. Data were analyzed by structural equation modeling usingSPSS v.21 and AMOS v.23 package programs.Results: Attitude towards German COVID-19 vaccine (β=0.888, p<0.001) and German’scountry of origin (β=0.436, p<0.001) variables have significant and positive relationships withintention to get German vaccine. Subjective norms (β=0.750, p<0.001), China’s country ofimage (β=0.265, p<0.001), attitude towards Chinese COVID-19 vaccine (β=0.198, p<0.001),variables have significant and positive relationships with intention to get Chinese COVID-19vaccine. Country of origin image is significantly and positively related to both attitude towardsGerman COVID-19 vaccine (β=0.690, p<0.001) and Chinese COVID-19 vaccine (β=0.461,p<0.001).Conclusion: The most important factor associated with the intention to get German COVID19 vaccine is the attitude towards the COVID-19 vaccine. The most important factor associatedwith the intention to get Chinese COVID-19 vaccine is the subjective norm. Country of originimage is a significant variable for both countries.
Anahtar Kelime:

COVID-19 Aşısına Yönelik Tutumların Sağlık Sektörü Açısından Analizi: Menşei Ülke İmajının Rolü

Öz:
Amaç: Bu çalışmanın amacı, bireylerin koronavirüs hastalığı 2019 (coronavirus disease 2019, COVID-19) aşısına yönelik tutumlarını inceleyerek, aşı olma niyetini gerekçeli eylem teorisi çerçevesinde açıklamaktır. Çalışma gerekçeli eylem teorisini menşei ülke imajı değişkeni ile genişletmektedir. Gereç ve Yöntemler: Çalışmanın verileri anket yöntemiyle toplanmıştır. Anket, bireysel yenilikçilik, subjektif normlar, COVID-19 aşısına yönelik tutum, COVID-19 aşısı olma niyeti, menşe ülke imajı, demografik özellikler ve aşı ve COVID-19 hakkında genel görüşler dahil olmak üzere toplam 48 maddeden oluşmaktadır. 333 katılımcı anketleri cevaplandırmıştır. Veriler SPSS v.21 ve AMOS v.23 paket programları kullanılarak yapısal eşitlik modellemesi ile analiz edilmiştir. Bulgular: Alman COVID-19 aşısına yönelik tutum (β=0,888; p<0,001) ve Almanya’nın menşei ülke imajı (β=0,436; p<0,001) değişkenleri, Alman aşısı olma niyeti ile anlamlı ve pozitif ilişkilidir. Subjektif normlar (β=0,750; p<0,001), Çin’in menşei ülke imajı (β=0,265; p<0,001), ve Çin aşısına yönelik tutum (β=0,198; p<0,001) değişkenleri Çin aşısı olma niyeti ile anlamlı ve pozitif ilişkilidir. Menşei ülke imajı, hem Alman COVID-19 aşısına yönelik tutum ile (β=0,690; p<0,001), hem de Çin COVID-19 aşısına yönelik tutum (β=0,461; p<0,001) ile anlamlı ve pozitif ilişkilidir. Sonuç: Alman COVID-19 aşısı olma niyeti ile ilişkili en önemli faktör Alman COVID-19 aşısına yönelik tutumdur. Çin COVID-19 aşısı olma niyetiyle ilişkili en önemli faktör, subjektif normlardır. Menşei ülke imajı, her iki ülke için de önemli bir değişkendir.
Anahtar Kelime:

Belge Türü: Makale Makale Türü: Araştırma Makalesi Erişim Türü: Erişime Açık
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APA Aydın K, Özer Çizer E, KOSE S (2021). Analyzing Attitude towards COVID-19 Vaccine in the Context of the Health Industry: The Role of Country of Origin Image. , 122 - 130. 10.18678/dtfd.861952
Chicago Aydın Kenan,Özer Çizer Ece,KOSE SIRIN GIZEM Analyzing Attitude towards COVID-19 Vaccine in the Context of the Health Industry: The Role of Country of Origin Image. (2021): 122 - 130. 10.18678/dtfd.861952
MLA Aydın Kenan,Özer Çizer Ece,KOSE SIRIN GIZEM Analyzing Attitude towards COVID-19 Vaccine in the Context of the Health Industry: The Role of Country of Origin Image. , 2021, ss.122 - 130. 10.18678/dtfd.861952
AMA Aydın K,Özer Çizer E,KOSE S Analyzing Attitude towards COVID-19 Vaccine in the Context of the Health Industry: The Role of Country of Origin Image. . 2021; 122 - 130. 10.18678/dtfd.861952
Vancouver Aydın K,Özer Çizer E,KOSE S Analyzing Attitude towards COVID-19 Vaccine in the Context of the Health Industry: The Role of Country of Origin Image. . 2021; 122 - 130. 10.18678/dtfd.861952
IEEE Aydın K,Özer Çizer E,KOSE S "Analyzing Attitude towards COVID-19 Vaccine in the Context of the Health Industry: The Role of Country of Origin Image." , ss.122 - 130, 2021. 10.18678/dtfd.861952
ISNAD Aydın, Kenan vd. "Analyzing Attitude towards COVID-19 Vaccine in the Context of the Health Industry: The Role of Country of Origin Image". (2021), 122-130. https://doi.org/10.18678/dtfd.861952
APA Aydın K, Özer Çizer E, KOSE S (2021). Analyzing Attitude towards COVID-19 Vaccine in the Context of the Health Industry: The Role of Country of Origin Image. Düzce Tıp Fakültesi Dergisi, 23(S1), 122 - 130. 10.18678/dtfd.861952
Chicago Aydın Kenan,Özer Çizer Ece,KOSE SIRIN GIZEM Analyzing Attitude towards COVID-19 Vaccine in the Context of the Health Industry: The Role of Country of Origin Image. Düzce Tıp Fakültesi Dergisi 23, no.S1 (2021): 122 - 130. 10.18678/dtfd.861952
MLA Aydın Kenan,Özer Çizer Ece,KOSE SIRIN GIZEM Analyzing Attitude towards COVID-19 Vaccine in the Context of the Health Industry: The Role of Country of Origin Image. Düzce Tıp Fakültesi Dergisi, vol.23, no.S1, 2021, ss.122 - 130. 10.18678/dtfd.861952
AMA Aydın K,Özer Çizer E,KOSE S Analyzing Attitude towards COVID-19 Vaccine in the Context of the Health Industry: The Role of Country of Origin Image. Düzce Tıp Fakültesi Dergisi. 2021; 23(S1): 122 - 130. 10.18678/dtfd.861952
Vancouver Aydın K,Özer Çizer E,KOSE S Analyzing Attitude towards COVID-19 Vaccine in the Context of the Health Industry: The Role of Country of Origin Image. Düzce Tıp Fakültesi Dergisi. 2021; 23(S1): 122 - 130. 10.18678/dtfd.861952
IEEE Aydın K,Özer Çizer E,KOSE S "Analyzing Attitude towards COVID-19 Vaccine in the Context of the Health Industry: The Role of Country of Origin Image." Düzce Tıp Fakültesi Dergisi, 23, ss.122 - 130, 2021. 10.18678/dtfd.861952
ISNAD Aydın, Kenan vd. "Analyzing Attitude towards COVID-19 Vaccine in the Context of the Health Industry: The Role of Country of Origin Image". Düzce Tıp Fakültesi Dergisi 23/S1 (2021), 122-130. https://doi.org/10.18678/dtfd.861952
Sayfa Oluşturulma Tarihi
23-04-2024 18:21

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