TY  - JOUR
TI  - Analyzing Attitude towards COVID-19 Vaccine in the Context of the Health Industry: The Role of Country of Origin Image
AB  - Aim: The aim of this study is to investigate individuals’ attitude towards the coronavirusdisease 2019 (COVID-19) vaccine, and explain vaccination intention in the framework of thetheory of reasoned action. The study extends the theory of reasoned action with country oforigin image variable.Material and Methods: The data of the study were collected by survey method. The surveyconsists of a total of 48 items, including individual innovativeness, subjective norms, attitudetowards COVID-19 vaccine, intention to get COVID-19 vaccine, country of origin image,demographic characteristics, and general opinions about the vaccine and COVID-19. 333participants answered the surveys. Data were analyzed by structural equation modeling usingSPSS v.21 and AMOS v.23 package programs.Results: Attitude towards German COVID-19 vaccine (β=0.888, p<0.001) and German’scountry of origin (β=0.436, p<0.001) variables have significant and positive relationships withintention to get German vaccine. Subjective norms (β=0.750, p<0.001), China’s country ofimage (β=0.265, p<0.001), attitude towards Chinese COVID-19 vaccine (β=0.198, p<0.001),variables have significant and positive relationships with intention to get Chinese COVID-19vaccine. Country of origin image is significantly and positively related to both attitude towardsGerman COVID-19 vaccine (β=0.690, p<0.001) and Chinese COVID-19 vaccine (β=0.461,p<0.001).Conclusion: The most important factor associated with the intention to get German COVID19 vaccine is the attitude towards the COVID-19 vaccine. The most important factor associatedwith the intention to get Chinese COVID-19 vaccine is the subjective norm. Country of originimage is a significant variable for both countries.
AU  - Aydın, Kenan
AU  - KOSE, SIRIN GIZEM
AU  - Özer Çizer, Ece
DO  - 10.18678/dtfd.861952
PY  - 2021
JO  - Düzce Tıp Fakültesi Dergisi
VL  - 23
IS  - S1
SN  - 1307-671X
SP  - 122
EP  - 130
DB  - TRDizin
UR  - http://search/yayin/detay/422378
ER  -