STRATEGIC ALLIANCES IN AIRLINE BUSINESS: COMPARISON OF SKYTEAM, ONEWORLD, STAR ALLIANCE GROUPS

Sabiha ANNAÇ GÖV (Gaziantep Üniversitesi, Havacılık ve Uzay Bilimleri Fakültesi, Havacılık Yönetimi Bölümü, Gaziantep, Türkiye)
Yönetim Bilimleri Dergisi
15 5
Yıl: 2020 Cilt: 18 Sayı: 38 Sayfa Aralığı: 815 - 837 Metin Dili: İngilizce DOI: 10.35408/comuybd.629382 İndeks Tarihi: 23-06-2021

STRATEGIC ALLIANCES IN AIRLINE BUSINESS: COMPARISON OF SKYTEAM, ONEWORLD, STAR ALLIANCE GROUPS

Öz:
Strategic alliance is the common use of resources and core competences by theenterprises in the production, distribution and development of goods and services inorder to gain a competitive advantage in the sector. By using strategic collaborationtechniques, airline companies can provide advantages such as economic, financial andmanagerial development, expansion of flight networks and increasing market share.Collaboration applications reduces the transfer and waiting times of passengers,provides more flight options, provides rewards for frequent flying passengers, providesreservation priority and standardized service. In this study, strategic cooperationtechniques are explained; the quantity and qualifications of the Star Alliance, Skyteamand Oneworld alliances, which are strategic cooperation organizations, were comparedaccording to many criteria such as number of members, annual income, market share,destination, daily flight. It was determined that the Star Alliance is advanced in termsof quantity and quality
Anahtar Kelime:

HAVAYOLU İŞLETMELERİNDE STRATEJİK İŞBİRLİKLERİ: SKYTEAM, ONEWORLD, STAR ALLIANCE GRUPLARININ KARŞILAŞTIRILMASI

Öz:
Stratejik işbirliği, işletmelerin sektörde rekabetçi bir üstünlük elde edebilmek için mal ve hizmetin üretimi, dağıtımı ve geliştirilmesi konularında kaynaklarını ve öz yeteneklerini ortaklaşa kullanmalarıdır. Havayolu şirketleri stratejik işbirliği tekniklerini kullanarak ekonomik, finansal ve yönetimsel açıdan gelişme, uçuş ağlarını genişletme ve pazar payını arttırma gibi avantajlar sağlayabilmektedirler. İşbirliği uygulamaları; yolcuların aktarma ve bekleme sürelerini azaltmakta, daha fazla uçuş seçeneği sunmakta, sürekli ve sık uçan yolculara ödüller kazandırmakta, rezervasyon önceliği sağlamakta ve standartlaştırılmış hizmet sunma olanağı yaratmaktadır. Bu çalışmada stratejik işbirliği teknikleri açıklanmış; stratejik işbirliği örgütleri olan Star Alliance, Skyteam ve Oneworld ittifaklarının nicelik ve nitelikleri üye sayısı, yıllık gelir, pazar payı, destinasyon, günlük uçuş gibi birçok kritere göre karşılaştırılmıştır. Star Alliance ittifakının nicelik ve nitelik bakımından ileri seviyede olduğu belirlenmiştir.
Anahtar Kelime:

Belge Türü: Makale Makale Türü: Derleme Erişim Türü: Erişime Açık
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APA Annaç Göv S (2020). STRATEGIC ALLIANCES IN AIRLINE BUSINESS: COMPARISON OF SKYTEAM, ONEWORLD, STAR ALLIANCE GROUPS. , 815 - 837. 10.35408/comuybd.629382
Chicago Annaç Göv Sabiha STRATEGIC ALLIANCES IN AIRLINE BUSINESS: COMPARISON OF SKYTEAM, ONEWORLD, STAR ALLIANCE GROUPS. (2020): 815 - 837. 10.35408/comuybd.629382
MLA Annaç Göv Sabiha STRATEGIC ALLIANCES IN AIRLINE BUSINESS: COMPARISON OF SKYTEAM, ONEWORLD, STAR ALLIANCE GROUPS. , 2020, ss.815 - 837. 10.35408/comuybd.629382
AMA Annaç Göv S STRATEGIC ALLIANCES IN AIRLINE BUSINESS: COMPARISON OF SKYTEAM, ONEWORLD, STAR ALLIANCE GROUPS. . 2020; 815 - 837. 10.35408/comuybd.629382
Vancouver Annaç Göv S STRATEGIC ALLIANCES IN AIRLINE BUSINESS: COMPARISON OF SKYTEAM, ONEWORLD, STAR ALLIANCE GROUPS. . 2020; 815 - 837. 10.35408/comuybd.629382
IEEE Annaç Göv S "STRATEGIC ALLIANCES IN AIRLINE BUSINESS: COMPARISON OF SKYTEAM, ONEWORLD, STAR ALLIANCE GROUPS." , ss.815 - 837, 2020. 10.35408/comuybd.629382
ISNAD Annaç Göv, Sabiha. "STRATEGIC ALLIANCES IN AIRLINE BUSINESS: COMPARISON OF SKYTEAM, ONEWORLD, STAR ALLIANCE GROUPS". (2020), 815-837. https://doi.org/10.35408/comuybd.629382
APA Annaç Göv S (2020). STRATEGIC ALLIANCES IN AIRLINE BUSINESS: COMPARISON OF SKYTEAM, ONEWORLD, STAR ALLIANCE GROUPS. Yönetim Bilimleri Dergisi, 18(38), 815 - 837. 10.35408/comuybd.629382
Chicago Annaç Göv Sabiha STRATEGIC ALLIANCES IN AIRLINE BUSINESS: COMPARISON OF SKYTEAM, ONEWORLD, STAR ALLIANCE GROUPS. Yönetim Bilimleri Dergisi 18, no.38 (2020): 815 - 837. 10.35408/comuybd.629382
MLA Annaç Göv Sabiha STRATEGIC ALLIANCES IN AIRLINE BUSINESS: COMPARISON OF SKYTEAM, ONEWORLD, STAR ALLIANCE GROUPS. Yönetim Bilimleri Dergisi, vol.18, no.38, 2020, ss.815 - 837. 10.35408/comuybd.629382
AMA Annaç Göv S STRATEGIC ALLIANCES IN AIRLINE BUSINESS: COMPARISON OF SKYTEAM, ONEWORLD, STAR ALLIANCE GROUPS. Yönetim Bilimleri Dergisi. 2020; 18(38): 815 - 837. 10.35408/comuybd.629382
Vancouver Annaç Göv S STRATEGIC ALLIANCES IN AIRLINE BUSINESS: COMPARISON OF SKYTEAM, ONEWORLD, STAR ALLIANCE GROUPS. Yönetim Bilimleri Dergisi. 2020; 18(38): 815 - 837. 10.35408/comuybd.629382
IEEE Annaç Göv S "STRATEGIC ALLIANCES IN AIRLINE BUSINESS: COMPARISON OF SKYTEAM, ONEWORLD, STAR ALLIANCE GROUPS." Yönetim Bilimleri Dergisi, 18, ss.815 - 837, 2020. 10.35408/comuybd.629382
ISNAD Annaç Göv, Sabiha. "STRATEGIC ALLIANCES IN AIRLINE BUSINESS: COMPARISON OF SKYTEAM, ONEWORLD, STAR ALLIANCE GROUPS". Yönetim Bilimleri Dergisi 18/38 (2020), 815-837. https://doi.org/10.35408/comuybd.629382
Sayfa Oluşturulma Tarihi
23-04-2024 18:36

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