ORTAK TÜKETİM ANLAYIŞINA İLİŞKİN TUTUMLARIN, İKİNCİ EL E-MODA SİTELERİNİ KULLANMA NİYETİNE ETKİSİ

Ece ÖZER, (Yıldız Teknik Üniversitesi, İstanbul, Türkiye)
Burcu MUCAN ÖZCAN (Manisa Celal Bayar Üniversitesi, Manisa, Türkiye)
Mehmet Akif Ersoy Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
7 3
Yıl: 2021 Cilt: 8 Sayı: 1 Sayfa Aralığı: 1 - 25 Metin Dili: Türkçe DOI: 10.30798/makuiibf.691529 İndeks Tarihi: 29-07-2022

ORTAK TÜKETİM ANLAYIŞINA İLİŞKİN TUTUMLARIN, İKİNCİ EL E-MODA SİTELERİNİ KULLANMA NİYETİNE ETKİSİ

Öz:
Araştırmanın temel amacı, ekonomik yarar, sürdürülebilirlik, güven, elektronik ağızdanağıza iletişim ve fiyat hassasiyetinin, ikinci el e-moda sitelerini kullanma niyetiüzerindeki etkisinde ortak tüketime ilişkin tutumların aracılık etkisini incelemektir.Türkiye’de daha önce ortak tüketim kapsamında yapılmış çalışmalar araba ve evpaylaşımı üzerine odaklanmışlardır. Bu çalışmada ise ortak tüketim kapsamında ikinciel e-moda sitelerinin ele alınması çalışmayı literatürdeki benzerlerinden ayırmaktadır.Araştırmanın verileri 316 katılımcıdan anket toplanarak elde edilmiş ve yedi değişkenlibir yapısal eşitlik modeli kurulmuştur. Çalışmada güvenilirlik ve geçerlilik analizi,korelasyon analizi, keşfedici faktör analizi, doğrulayıcı faktör analizi ve yol analizleriyapılmıştır. Araştırmanın sonucunda, ekonomik yarar, sürdürülebilirlik, güven,elektronik ağızdan ağıza iletişim ve fiyat hassasiyetinin ortak tüketim anlayışına ilişkintutumları ve kullanma niyetini pozitif yönde etkilediği görülmüştür. Ayrıca ortaktüketim anlayışına ilişkin tutumların bağımsız değişkenler ve bağımlı değişken olankullanma niyeti arasında aracılık etkisine sahip olduğu tespit edilmiştir.
Anahtar Kelime: İkinci El Alışveriş Ortak Tüketim Paylaşım Ekonomisi

THE EFFECT OF ATTITUDES TOWARDS THE CONCEPT OF COLLABORATIVE CONSUMPTION ON INTENTION TO USE SECOND HAND E-FASHION WEBSITES

Öz:
The main aim of the study is to examine the mediating effect of attitudes towards collaborative consumption on the effect of economic benefit, sustainability, trust, eWOM and price sensitivity on the intention of using second-hand e-fashion sites. Previous studies in Turkey that related collaborative consumption have focused on the car and home-sharing. In this study, second-hand fashion sites were examined within the scope of collaborative consumption. Therefore this study distinguishes from its peers in the literature. The data of the study was obtained by collecting questionnaires from 316 participants and a structural equation model with seven variables was established. Reliability and validity analysis, correlation analysis, exploratory factor analysis, confirmatory factor analysis and path analysis were performed in the study. As a result of the study, it was seen that economic benefit, sustainability, trust, eWOM and price sensitivity positively affect attitudes and intention to use on collaborative consumption. In addition, it was found that the attitudes towards the concept of collaborative consumption had a mediating effect between the independent variables and intention to use as a dependent variable
Anahtar Kelime:

Belge Türü: Makale Makale Türü: Araştırma Makalesi Erişim Türü: Erişime Açık
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APA Özer Çizer E, MUCAN B (2021). ORTAK TÜKETİM ANLAYIŞINA İLİŞKİN TUTUMLARIN, İKİNCİ EL E-MODA SİTELERİNİ KULLANMA NİYETİNE ETKİSİ. , 1 - 25. 10.30798/makuiibf.691529
Chicago Özer Çizer Ece,MUCAN BURCU ORTAK TÜKETİM ANLAYIŞINA İLİŞKİN TUTUMLARIN, İKİNCİ EL E-MODA SİTELERİNİ KULLANMA NİYETİNE ETKİSİ. (2021): 1 - 25. 10.30798/makuiibf.691529
MLA Özer Çizer Ece,MUCAN BURCU ORTAK TÜKETİM ANLAYIŞINA İLİŞKİN TUTUMLARIN, İKİNCİ EL E-MODA SİTELERİNİ KULLANMA NİYETİNE ETKİSİ. , 2021, ss.1 - 25. 10.30798/makuiibf.691529
AMA Özer Çizer E,MUCAN B ORTAK TÜKETİM ANLAYIŞINA İLİŞKİN TUTUMLARIN, İKİNCİ EL E-MODA SİTELERİNİ KULLANMA NİYETİNE ETKİSİ. . 2021; 1 - 25. 10.30798/makuiibf.691529
Vancouver Özer Çizer E,MUCAN B ORTAK TÜKETİM ANLAYIŞINA İLİŞKİN TUTUMLARIN, İKİNCİ EL E-MODA SİTELERİNİ KULLANMA NİYETİNE ETKİSİ. . 2021; 1 - 25. 10.30798/makuiibf.691529
IEEE Özer Çizer E,MUCAN B "ORTAK TÜKETİM ANLAYIŞINA İLİŞKİN TUTUMLARIN, İKİNCİ EL E-MODA SİTELERİNİ KULLANMA NİYETİNE ETKİSİ." , ss.1 - 25, 2021. 10.30798/makuiibf.691529
ISNAD Özer Çizer, Ece - MUCAN, BURCU. "ORTAK TÜKETİM ANLAYIŞINA İLİŞKİN TUTUMLARIN, İKİNCİ EL E-MODA SİTELERİNİ KULLANMA NİYETİNE ETKİSİ". (2021), 1-25. https://doi.org/10.30798/makuiibf.691529
APA Özer Çizer E, MUCAN B (2021). ORTAK TÜKETİM ANLAYIŞINA İLİŞKİN TUTUMLARIN, İKİNCİ EL E-MODA SİTELERİNİ KULLANMA NİYETİNE ETKİSİ. Mehmet Akif Ersoy Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 8(1), 1 - 25. 10.30798/makuiibf.691529
Chicago Özer Çizer Ece,MUCAN BURCU ORTAK TÜKETİM ANLAYIŞINA İLİŞKİN TUTUMLARIN, İKİNCİ EL E-MODA SİTELERİNİ KULLANMA NİYETİNE ETKİSİ. Mehmet Akif Ersoy Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi 8, no.1 (2021): 1 - 25. 10.30798/makuiibf.691529
MLA Özer Çizer Ece,MUCAN BURCU ORTAK TÜKETİM ANLAYIŞINA İLİŞKİN TUTUMLARIN, İKİNCİ EL E-MODA SİTELERİNİ KULLANMA NİYETİNE ETKİSİ. Mehmet Akif Ersoy Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, vol.8, no.1, 2021, ss.1 - 25. 10.30798/makuiibf.691529
AMA Özer Çizer E,MUCAN B ORTAK TÜKETİM ANLAYIŞINA İLİŞKİN TUTUMLARIN, İKİNCİ EL E-MODA SİTELERİNİ KULLANMA NİYETİNE ETKİSİ. Mehmet Akif Ersoy Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi. 2021; 8(1): 1 - 25. 10.30798/makuiibf.691529
Vancouver Özer Çizer E,MUCAN B ORTAK TÜKETİM ANLAYIŞINA İLİŞKİN TUTUMLARIN, İKİNCİ EL E-MODA SİTELERİNİ KULLANMA NİYETİNE ETKİSİ. Mehmet Akif Ersoy Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi. 2021; 8(1): 1 - 25. 10.30798/makuiibf.691529
IEEE Özer Çizer E,MUCAN B "ORTAK TÜKETİM ANLAYIŞINA İLİŞKİN TUTUMLARIN, İKİNCİ EL E-MODA SİTELERİNİ KULLANMA NİYETİNE ETKİSİ." Mehmet Akif Ersoy Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 8, ss.1 - 25, 2021. 10.30798/makuiibf.691529
ISNAD Özer Çizer, Ece - MUCAN, BURCU. "ORTAK TÜKETİM ANLAYIŞINA İLİŞKİN TUTUMLARIN, İKİNCİ EL E-MODA SİTELERİNİ KULLANMA NİYETİNE ETKİSİ". Mehmet Akif Ersoy Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi 8/1 (2021), 1-25. https://doi.org/10.30798/makuiibf.691529
Sayfa Oluşturulma Tarihi
23-04-2024 18:56

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