Yıl: 2005 Cilt: 29 Sayı: 2 Sayfa Aralığı: 225 - 231 Metin Dili: Türkçe

The effect of mad cow (BSE) scare on demand and sales loss: The case of İzmir

Öz:
Bu çalışma yoğun yazılı basın haberlerinin yolaçtığı deli dana (BSE) korkusunun sığır eti tüketimine etkisini araştırmaktadır. Ocak 1995 ile şubat 1997 arasındaki aylık verileri kullanmak suretiyle İzmir için bir talep modeli tahmin edilmiştir. Sığır eti satışları, deli dana haberlerinin medyada yer almaya başladığı 1996 nisanında aniden düşmüş ve bu düşüş medya haberlerinin sona erdiği 1996 haziranına kadar devam etmiştir. Ekonometrik model, eğer deli dana krizi yaşanmasaydı sığır eti et satışlarının % 36,4 daha fazla olacağını göstermiştir. Ayrıca, tüketicilerin deli dana bulaşığı olmayan ete yılda kişi başına 0,5224 ABD doları ödemeyi kabul ettiği belirlenmiştir.
Anahtar Kelime: İzmir tüketici davranışları halk sağlığı kitle iletişimi ekonometrik modeller talep sığır spongiform ensefalopatisi sığır eti kayıp talep analizleri artıkdeğer tüketici tercihi

Deli dana korkusunun dana eti tüketimi ve satış kaybı üzerine etkisi: İzmir örneği

Öz:
This paper investigates the effect of the BSE scare on beef consumption due to the intense media coverage. Using monthly data, a beef demand model for January 1995-February 1997 period is estimated for İzmir Province. Beef sales dropped immediately after the media coverage on BSE in April 1996 and continued through June 1996 when the intense media coverage stopped. The econometric model reveals that beef sales in İzmir would have been 36.4% higher if the BSE crisis never occurred. The annual individual willingness to pay is $0.5224 per year to avoid consuming BSE contaminated meat.
Anahtar Kelime: surpluses Izmir public health demand bovine spongiform encephalopathy losses consumer preferences demand analysis consumer behaviour econometric models beef mass media

Belge Türü: Makale Makale Türü: Araştırma Makalesi Erişim Türü: Erişime Açık
  • 1. Lacey, R.: Scares and the British Food System: Problems and Policies in Relation to Food Related Health Issues. Brit. Food J., 1992:94:26-30.
  • 2. Nayga, R. M.: Sociodemographic Influences on Consumer Concern for Food Safety: The Case of Irradiation, Antibiotics, Hormones and Pesticides. Rev. Agri. Econ., 1996; 18: 467-475.
  • 3. Vos, E.: EU Food Safety Regulation in the Aftermath of the BSE Crisis. J. Cons. Pol., 2000; 23: 227-255.
  • 4. Van Ravenswaay, E., Akgüngör, S., Hoehn, B.: Demand Response to Alar in the Big AppleE. Lansing. Michigan State University (Unpublished manuscript), USA. 2001.
  • 5. Akgüngör, S., Miran, B., Abay, C: Consumer Willingess to Pay for Food Safety Labels: A Case Study of Pesticide Residues in Urban Turkey. J. Int. Food Agribus. Market, 2001; 12: 91-107.
  • 6. Xavier, B.: European Concern over BSE Transmission. J. Am. Med. Assoc, 2001; 285: 397-398.
  • 7. Anonymous: Statistical Yearbook of Turkey, State Institute of Statistics. 2003.
  • 8. Anonymous: Agricultural Structure (Production, Price, Value), State Institute of Statistics. 2003.
  • 9. Tanet Monthly Records, İzmir, Turkey. 1995-1997.
  • 10. Viscusi, W. K.: Prospective Reference Theory: Toward an Explanation of Paradoxes. J. Risk Uncertainty, 1989; 2: 235-264.
  • 11. Hausman, A- Specification Tests in Econometrics. Econometrica, 1978;6: 1251-1271.
  • 12. Akgüngör, S.: The Economics of Consumer Response to Health- Risk Information in Food. Ph.D. Dissertation. East Lansing: Michigan State University. USA. 1992.
  • 13. Smith, M., E. O van Ravenswaay, Thompson, S. R.: Sales Loss Determination in Food Contamination Incidents: An Application to Milk Bans in Hawaii. Am. J. Agricul. Econ., 1988; 70: 513-520.
  • 14. Willig, R. D.: Consumer Surplus without Apology. Am. Econ. Rev., 1976:589-597.
  • 15. Verbeke, W., Ward, R. W.: A Fresh Meat Almost Ideal Demand System Incorporating Negative TV Press and Advertising Impact. Agricul. Econ., 2001; 25: 359-374
  • 16. Smed, S., Jensen, J.D.: Food Safety Information and Food Demand - Effects of Temporary and Permanent News. Workshop on Environment, Information and Consumer Behaviour. Denmark. 28-29 April 2003.
  • 17. Pickelsimer, C, Wahl, T.I.: Mad Cow Disease: Implications for World Beef Trade. Washington State University Impact Center Information Series. USA, 2002; 20p.
  • 18. Smith, A.P., Young, J.A., Gibson, J.: How now, mad-cow? Consumer Confidence and Source Credibility During the 1996 BSE Scare. Eur. J. Market, 1999; 33: 1107-1122.
APA MİRAN B, AKGÜNGÖR S (2005). The effect of mad cow (BSE) scare on demand and sales loss: The case of İzmir. , 225 - 231.
Chicago MİRAN Bülent,AKGÜNGÖR Sedef The effect of mad cow (BSE) scare on demand and sales loss: The case of İzmir. (2005): 225 - 231.
MLA MİRAN Bülent,AKGÜNGÖR Sedef The effect of mad cow (BSE) scare on demand and sales loss: The case of İzmir. , 2005, ss.225 - 231.
AMA MİRAN B,AKGÜNGÖR S The effect of mad cow (BSE) scare on demand and sales loss: The case of İzmir. . 2005; 225 - 231.
Vancouver MİRAN B,AKGÜNGÖR S The effect of mad cow (BSE) scare on demand and sales loss: The case of İzmir. . 2005; 225 - 231.
IEEE MİRAN B,AKGÜNGÖR S "The effect of mad cow (BSE) scare on demand and sales loss: The case of İzmir." , ss.225 - 231, 2005.
ISNAD MİRAN, Bülent - AKGÜNGÖR, Sedef. "The effect of mad cow (BSE) scare on demand and sales loss: The case of İzmir". (2005), 225-231.
APA MİRAN B, AKGÜNGÖR S (2005). The effect of mad cow (BSE) scare on demand and sales loss: The case of İzmir. Turkish Journal of Veterinary and Animal Sciences, 29(2), 225 - 231.
Chicago MİRAN Bülent,AKGÜNGÖR Sedef The effect of mad cow (BSE) scare on demand and sales loss: The case of İzmir. Turkish Journal of Veterinary and Animal Sciences 29, no.2 (2005): 225 - 231.
MLA MİRAN Bülent,AKGÜNGÖR Sedef The effect of mad cow (BSE) scare on demand and sales loss: The case of İzmir. Turkish Journal of Veterinary and Animal Sciences, vol.29, no.2, 2005, ss.225 - 231.
AMA MİRAN B,AKGÜNGÖR S The effect of mad cow (BSE) scare on demand and sales loss: The case of İzmir. Turkish Journal of Veterinary and Animal Sciences. 2005; 29(2): 225 - 231.
Vancouver MİRAN B,AKGÜNGÖR S The effect of mad cow (BSE) scare on demand and sales loss: The case of İzmir. Turkish Journal of Veterinary and Animal Sciences. 2005; 29(2): 225 - 231.
IEEE MİRAN B,AKGÜNGÖR S "The effect of mad cow (BSE) scare on demand and sales loss: The case of İzmir." Turkish Journal of Veterinary and Animal Sciences, 29, ss.225 - 231, 2005.
ISNAD MİRAN, Bülent - AKGÜNGÖR, Sedef. "The effect of mad cow (BSE) scare on demand and sales loss: The case of İzmir". Turkish Journal of Veterinary and Animal Sciences 29/2 (2005), 225-231.