Yıl: 2005 Cilt: 29 Sayı: 2 Sayfa Aralığı: 225 - 231 Metin Dili: Türkçe İndeks Tarihi: 29-07-2022

The effect of mad cow (BSE) scare on demand and sales loss: The case of İzmir

Öz:
Bu çalışma yoğun yazılı basın haberlerinin yolaçtığı deli dana (BSE) korkusunun sığır eti tüketimine etkisini araştırmaktadır. Ocak 1995 ile şubat 1997 arasındaki aylık verileri kullanmak suretiyle İzmir için bir talep modeli tahmin edilmiştir. Sığır eti satışları, deli dana haberlerinin medyada yer almaya başladığı 1996 nisanında aniden düşmüş ve bu düşüş medya haberlerinin sona erdiği 1996 haziranına kadar devam etmiştir. Ekonometrik model, eğer deli dana krizi yaşanmasaydı sığır eti et satışlarının % 36,4 daha fazla olacağını göstermiştir. Ayrıca, tüketicilerin deli dana bulaşığı olmayan ete yılda kişi başına 0,5224 ABD doları ödemeyi kabul ettiği belirlenmiştir.
Anahtar Kelime: İzmir tüketici davranışları halk sağlığı ekonometrik modeller talep sığır spongiform ensefalopatisi sığır eti kayıp tüketici tercihi kitle iletişimi talep analizleri artıkdeğer

Konular: Ziraat Mühendisliği

Deli dana korkusunun dana eti tüketimi ve satış kaybı üzerine etkisi: İzmir örneği

Öz:
This paper investigates the effect of the BSE scare on beef consumption due to the intense media coverage. Using monthly data, a beef demand model for January 1995-February 1997 period is estimated for İzmir Province. Beef sales dropped immediately after the media coverage on BSE in April 1996 and continued through June 1996 when the intense media coverage stopped. The econometric model reveals that beef sales in İzmir would have been 36.4% higher if the BSE crisis never occurred. The annual individual willingness to pay is $0.5224 per year to avoid consuming BSE contaminated meat.
Anahtar Kelime: beef losses consumer preferences mass media demand analysis surpluses Izmir consumer behaviour public health econometric models demand bovine spongiform encephalopathy

Konular: Ziraat Mühendisliği
Belge Türü: Makale Makale Türü: Araştırma Makalesi Erişim Türü: Erişime Açık
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APA MİRAN B, AKGÜNGÖR S (2005). The effect of mad cow (BSE) scare on demand and sales loss: The case of İzmir. , 225 - 231.
Chicago MİRAN Bülent,AKGÜNGÖR Sedef The effect of mad cow (BSE) scare on demand and sales loss: The case of İzmir. (2005): 225 - 231.
MLA MİRAN Bülent,AKGÜNGÖR Sedef The effect of mad cow (BSE) scare on demand and sales loss: The case of İzmir. , 2005, ss.225 - 231.
AMA MİRAN B,AKGÜNGÖR S The effect of mad cow (BSE) scare on demand and sales loss: The case of İzmir. . 2005; 225 - 231.
Vancouver MİRAN B,AKGÜNGÖR S The effect of mad cow (BSE) scare on demand and sales loss: The case of İzmir. . 2005; 225 - 231.
IEEE MİRAN B,AKGÜNGÖR S "The effect of mad cow (BSE) scare on demand and sales loss: The case of İzmir." , ss.225 - 231, 2005.
ISNAD MİRAN, Bülent - AKGÜNGÖR, Sedef. "The effect of mad cow (BSE) scare on demand and sales loss: The case of İzmir". (2005), 225-231.
APA MİRAN B, AKGÜNGÖR S (2005). The effect of mad cow (BSE) scare on demand and sales loss: The case of İzmir. Turkish Journal of Veterinary and Animal Sciences, 29(2), 225 - 231.
Chicago MİRAN Bülent,AKGÜNGÖR Sedef The effect of mad cow (BSE) scare on demand and sales loss: The case of İzmir. Turkish Journal of Veterinary and Animal Sciences 29, no.2 (2005): 225 - 231.
MLA MİRAN Bülent,AKGÜNGÖR Sedef The effect of mad cow (BSE) scare on demand and sales loss: The case of İzmir. Turkish Journal of Veterinary and Animal Sciences, vol.29, no.2, 2005, ss.225 - 231.
AMA MİRAN B,AKGÜNGÖR S The effect of mad cow (BSE) scare on demand and sales loss: The case of İzmir. Turkish Journal of Veterinary and Animal Sciences. 2005; 29(2): 225 - 231.
Vancouver MİRAN B,AKGÜNGÖR S The effect of mad cow (BSE) scare on demand and sales loss: The case of İzmir. Turkish Journal of Veterinary and Animal Sciences. 2005; 29(2): 225 - 231.
IEEE MİRAN B,AKGÜNGÖR S "The effect of mad cow (BSE) scare on demand and sales loss: The case of İzmir." Turkish Journal of Veterinary and Animal Sciences, 29, ss.225 - 231, 2005.
ISNAD MİRAN, Bülent - AKGÜNGÖR, Sedef. "The effect of mad cow (BSE) scare on demand and sales loss: The case of İzmir". Turkish Journal of Veterinary and Animal Sciences 29/2 (2005), 225-231.