TY  - JOUR
TI  - Rise and Functions of New Media in Architecture: An Investigation via Archdaily
AB  - With the rapid spread and easy access to the Internet, the concept of digitalmedia has entered all areas of life. Media tools, which are highly related toprofessions, affected the discipline of architecture as well and changed itsdynamics in terms of design, production, marketing, and advertising. Inthis context, a closer look at the media concept becomes necessary due toits triggering effect on critical thinking in architecture. In this study, 5functions of digital media (Information, Cultural continuity, Socialization,Creating/Shaping Public Opinion and Entertainment) which were definedby Katz (Katz, 1960), McQuail, D. (1987) and Burton, G., & Marshall, P.D. (1993) will be introduced in detail and the Archdaily platform, one ofthe most popular and widely used new media of Architecture, will beanalyzed via these functions. For this, 967 posts published by Arcdaily in2019 were analyzed. In addition to the main hypothesis ‘Does Archdailyoperate as a new architectural medium?’, sub-analyzes was carried out tosee how Archdaily contributed to the world of architecture. Findingsindicated that Archdaily was active in fulfilling all the 5 functions of media,though 3 functions, which are “socializing”, “providing culturalcontinuity” and “entertaining”, were observed to be fulfilled less thangiving information and creating/shaping public opinion. Furthermore,qualitative analyses have shown that media functions were associated withthe contents of publications. Findings imply the need for digital platformsto increase their activities in all functions equally and even surprise orexceed the 5 functions theory by adding new dimensions.
AU  - Esen, Işıl
AU  - DİNÇ KALAYCI, PINAR
DO  - 10.37246/grid.776887
PY  - 2021
JO  - Grid - architecture, planning and design journal (Online)
VL  - 4
IS  - 1
SN  - 2619-9556
SP  - 1
EP  - 25
DB  - TRDizin
UR  - http://search/yayin/detay/437668
ER  -