Paylaşımlı Elektrikli Scooter Hizmetlerini Kullanma Niyetinde Etkili Olan Faktörler

Mehmet Cem BÖLEN, (Atatürk Üniversitesi, Açıköğretim Fakültesi, Erzurum, Türkiye)
Orhan ÇELİKER (Atatürk Üniversitesi, Açıköğretim Fakültesi, Erzurum, Türkiye)
Atatürk Üniversitesi İktisadi ve İdari Bilimler Dergisi
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Yıl: 2021 Cilt: 35 Sayı: 3 Sayfa Aralığı: 1101 - 1123 Metin Dili: Türkçe DOI: 10.16951/atauniiibd.898594 İndeks Tarihi: 31-08-2021

Paylaşımlı Elektrikli Scooter Hizmetlerini Kullanma Niyetinde Etkili Olan Faktörler

Öz:
Bu çalışmada tüketicilerin paylaşımlı e-scooter hizmetlerini benimsemelerinde etkiliolan faktörler “Değer Temelli Benimseme Modeli” perspektifinden incelenmiştir. Bu kapsamdageliştirilen araştırma modeli, daha önce Türkiye’de paylaşımlı e-scooter hizmetini kullanmış 118kişiden toplanan veriler kullanılarak yapısal eşitlik modellemesi tekniği ile analiz edilmiştir.Analiz sonucunda tüketicilerin, paylaşımlı e-scooter hizmetlerini kullanışlı ve eğlenceli bir ulaşımaracı olarak gördükleri sonucuna ulaşılmıştır. Bununla birlikte paylaşımlı e-scooter hizmetleriücretlerinin, bu hizmetlerin tüketiciler için sundukları değeri olumsuz etkilediği gözlemlenmiştir.Son olarak tüketicilerin, paylaşımlı e-scooter hizmetlerini değerli bir hizmet olarak gördükleri vesöz konusu hizmetleri kullanmalarını güçlü şekilde etkilediği ortaya koyulmuştur.
Anahtar Kelime:

Factors affecting usage intention of shared electric scooter services

Öz:
In this study, the factors affecting consumers' adoption of shared e-scooter services were examined from the perspective of “Value-based Adoption Model”. The structural equation modeling technique (SEM) was employed to evaluate the proposed research model, and the proposed model was empirically tested using data collected from 118 actual users of shared e-scooter services in Turkey. The results showed that consumers perceive shared e-scooter services as a useful and enjoyable means of transportation. On the other hand, it was observed that the perceived price of e-scooter shared services was negatively associated with perceived value. Lastly, It has been demonstrated that consumers see shared e-scooter services as a valuable service, and this strongly affects their use of these services.
Anahtar Kelime:

Belge Türü: Makale Makale Türü: Araştırma Makalesi Erişim Türü: Erişime Açık
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APA Bölen M, ÇELIKER O (2021). Paylaşımlı Elektrikli Scooter Hizmetlerini Kullanma Niyetinde Etkili Olan Faktörler. , 1101 - 1123. 10.16951/atauniiibd.898594
Chicago Bölen Mehmet Cem,ÇELIKER ORHAN Paylaşımlı Elektrikli Scooter Hizmetlerini Kullanma Niyetinde Etkili Olan Faktörler. (2021): 1101 - 1123. 10.16951/atauniiibd.898594
MLA Bölen Mehmet Cem,ÇELIKER ORHAN Paylaşımlı Elektrikli Scooter Hizmetlerini Kullanma Niyetinde Etkili Olan Faktörler. , 2021, ss.1101 - 1123. 10.16951/atauniiibd.898594
AMA Bölen M,ÇELIKER O Paylaşımlı Elektrikli Scooter Hizmetlerini Kullanma Niyetinde Etkili Olan Faktörler. . 2021; 1101 - 1123. 10.16951/atauniiibd.898594
Vancouver Bölen M,ÇELIKER O Paylaşımlı Elektrikli Scooter Hizmetlerini Kullanma Niyetinde Etkili Olan Faktörler. . 2021; 1101 - 1123. 10.16951/atauniiibd.898594
IEEE Bölen M,ÇELIKER O "Paylaşımlı Elektrikli Scooter Hizmetlerini Kullanma Niyetinde Etkili Olan Faktörler." , ss.1101 - 1123, 2021. 10.16951/atauniiibd.898594
ISNAD Bölen, Mehmet Cem - ÇELIKER, ORHAN. "Paylaşımlı Elektrikli Scooter Hizmetlerini Kullanma Niyetinde Etkili Olan Faktörler". (2021), 1101-1123. https://doi.org/10.16951/atauniiibd.898594
APA Bölen M, ÇELIKER O (2021). Paylaşımlı Elektrikli Scooter Hizmetlerini Kullanma Niyetinde Etkili Olan Faktörler. Atatürk Üniversitesi İktisadi ve İdari Bilimler Dergisi, 35(3), 1101 - 1123. 10.16951/atauniiibd.898594
Chicago Bölen Mehmet Cem,ÇELIKER ORHAN Paylaşımlı Elektrikli Scooter Hizmetlerini Kullanma Niyetinde Etkili Olan Faktörler. Atatürk Üniversitesi İktisadi ve İdari Bilimler Dergisi 35, no.3 (2021): 1101 - 1123. 10.16951/atauniiibd.898594
MLA Bölen Mehmet Cem,ÇELIKER ORHAN Paylaşımlı Elektrikli Scooter Hizmetlerini Kullanma Niyetinde Etkili Olan Faktörler. Atatürk Üniversitesi İktisadi ve İdari Bilimler Dergisi, vol.35, no.3, 2021, ss.1101 - 1123. 10.16951/atauniiibd.898594
AMA Bölen M,ÇELIKER O Paylaşımlı Elektrikli Scooter Hizmetlerini Kullanma Niyetinde Etkili Olan Faktörler. Atatürk Üniversitesi İktisadi ve İdari Bilimler Dergisi. 2021; 35(3): 1101 - 1123. 10.16951/atauniiibd.898594
Vancouver Bölen M,ÇELIKER O Paylaşımlı Elektrikli Scooter Hizmetlerini Kullanma Niyetinde Etkili Olan Faktörler. Atatürk Üniversitesi İktisadi ve İdari Bilimler Dergisi. 2021; 35(3): 1101 - 1123. 10.16951/atauniiibd.898594
IEEE Bölen M,ÇELIKER O "Paylaşımlı Elektrikli Scooter Hizmetlerini Kullanma Niyetinde Etkili Olan Faktörler." Atatürk Üniversitesi İktisadi ve İdari Bilimler Dergisi, 35, ss.1101 - 1123, 2021. 10.16951/atauniiibd.898594
ISNAD Bölen, Mehmet Cem - ÇELIKER, ORHAN. "Paylaşımlı Elektrikli Scooter Hizmetlerini Kullanma Niyetinde Etkili Olan Faktörler". Atatürk Üniversitesi İktisadi ve İdari Bilimler Dergisi 35/3 (2021), 1101-1123. https://doi.org/10.16951/atauniiibd.898594
Sayfa Oluşturulma Tarihi
23-04-2024 19:10

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