TY  - JOUR
TI  - PRICE DISCRIMINATION FOR TOPKAPI PALACE MUSEUM IN TURKEY: VIP OR REGULAR ENTRANCE
AB  - Museums, which are our cultural heritage, are a socio-cultural phenomenon but play an active role in terms of economy.The main issue for the operation of museums is the admission-entrance fee. In order to solve the admission-entrance feeproblem, there are different ticket types. This study aims to develop a policy for museum’s revenue by setting different accessfee values to the museum for only full fare. These access values can be classified into three groups depending on weatherconditions; Regular, Exclusive and VIP. In order to attract more customers, museum operation is planning to give a souveniras a gift to visitors during inclement weather time. This study considers how handing out the souvenir to visitors will affect theprofit. Utilizing the optimal price of the Museum operation, yearly average extra revenue is calculated and compared with theother access policies that are applied. We illustrate our approach with an application to empirical data from Topkapı PalaceMuseum. Monthly data were considered from January 2010 to December 2012. As a result, to make profit of extra revenueof museum operation, regular access demand can be maximum 60% of total visitor and minimum fee of VIP and Exclusiveaccesses can be 400TL and 200TL.
AU  - Sezen, Hayrettin Kemal
AU  - Birisci, Esma
DO  - 10.30794/pausbed.676050
PY  - 2021
JO  - Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
VL  - 0
IS  - 44
SN  - 1308-2922
SP  - 131
EP  - 143
DB  - TRDizin
UR  - http://search/yayin/detay/443832
ER  -