Oral culture, written culture and visual culture might be regarded as the basis of the great transformations that affect the history of humanity. While the written culture took the place of oral culture with the invention of writing, visual culture took the place of written culture with the development of technology. Of course, every change and transformation have brought along a number of problems in addition to benefits. With every new technological tool emerging in the process that started with television and then continued with the Internet, the communication and interaction processes of the individuals and societies that feel the effect of visual culture more deeply day by day have been reshaped. The life styles of people started to change with the rapid introduction of information technology into community life in Turkey; thus, some social values were negatively affected. Media has a significant effect on this negative course of events as well as there are broadcast policies that try to heal the wounds. However, magazine programs that bring popular culture more into the forefront affect a larger audience. Media is a tool that can change based entirely on the purpose, ability and awareness of the user regarding the benefit or harm it will cause. Just like traditional literacy, media literacy refers to having skills of criticizing, questioning and analyzing different types of information. While mini versions of many adult programs, namely ones for children, are served in the media, children can encounter all the elements that belong to adult world such as clothing, food, music, violence etc. Childhood has become a consumer-indexed part of the media industry. It is possible to observe this on various programs from advertisements for children to cartoons. Media education is on the basis of media literacy. When it comes to media education, thinking only about the use of television and Internet limits the scope of media education considerably. Newspapers, radio or even published books are a part of media education. One of the main purposes of media education is to enable individuals to bring a critical perspective by analyzing the contents of newspaper news they read, radio programs they listen to, and books they read. However, increasing rates of television and Internet use make media literacy more closely associated with these tools. Additionally, it can be mentioned that the basis of being a conscious, critical and questioning media literate is the necessity of being a good reader considering the new media tools. To be a conscious media literate, one should be a conscious literate first. Those with media literacy skills are skeptical about messages that are presented to them, and read these messages by analyzing them. Even if the individual accepts the message presented to them, this acceptance might be the best among the conscious, reasoned and available possibilities. A media literate should recognize the differences between media types and should have the competence to question the messages to which they are exposed. The media literacy course is perhaps at the top of the updates made in the curriculum in line with the requirements of the age. Because it is necessary to renew the curriculum at the same pace with new media technologies, which constantly renew themselves and increase their effect on the users. The fact that majority of discussions on media are about the effects of media on individuals and society shows the importance of this study. The fact that the diversification of knowledge and the spread of this diversity of knowledge on a global scale depending on the development of information technologies in the information society positively affect the individuals in terms of accessing to information and easy learning while it also negatively affects the individuals due to its negative role models based on the broadcast content in the media makes it necessary for individuals to evaluate media within a certain awareness. Considering that media, which is regarded as the fourth power, is not limited to the field of communication and has also psycho-social, cultural, economic, political and similar aspects, the importance of media literacy education in terms of individuals and society can be emphasized again. In this regard, the researchers will make some evaluations on the importance of being a conscious media literate to avoid the negative effects of media tools of which visuality affects us more. These evaluations will be made within the framework of inoculating approach, protective approach, empowering approach and critical approach, which are regarded as the main approaches in media literacy.