The aim of this study is to try to understand the perception of tour guiding that occurs in the mind of society. People, from past to present participate in the travel and tourism movement, they need tour guides to make sense of the places they visit and turn their vacation into an experience. In this study, it is aimed to reveal the perceptions of not only the people who participated in guided tours, but also those who have not traveled in a group before, but who have a tourist guide figure in mind. In the study, all comments on tour guidance since 2001 on the Ekşi Sözlük platform were evaluated using the content analysis method. In addition, it should be taken into account that it is not correct to make a definite judgment in this study, in which it is aimed to gain an idea about the perception of the society. As a result of the research, it is seen that the society has a high negative perspective towards tour guides. It has been deduced that society finds the job of tour guides difficult because they have to deal with people, they are brokers because they are enthusiastic to receive commissions from customers, and they see them as liars and inadequate because they do not refrain from responding even to unfamiliar matters. In addition, while there is a segment that gives neutral answers only by defining the profession, the positive answers in this regard say that it is a pleasant, prestigious and professional profession with intellectual accumulation