Nowadays, target groups and stakeholder groups are more demanding towards corporations and socialresponsibility takes place near to top in consumer expectations. Cause-related marketing emerges both as aninitiation of corporate social responsibility and as a communication type of corporate social responsibility. It isperceived and applied a key activity that allows corporations to dissolve their marketing and social responsibilityactivities in a single pot. While the term, cause-related marketing, that is summarized as a donation of a part ofthe income that derived from the sales of products of a company or brand for a social benefit or a cause isconsidered one of the gold marketing and public relations tools of the future, it also has doubts about sincerity inthe motivation of the implementing institution. In this study, the general attitudes towards cause-relatedmarketing activities of university students who are the consumers of the future were determined and it isexamined whether this attitude has a relationship with the perception of the motivation of an institution thatperforms cause-related marketing activities. It is also examined whether there is a relationship between attitudestowards cause-related marketing activities, the perception of the motivation of an institution that performs cause- related marketing activities and corporate image. In the study, data were collected through questionnaire that isone of the quantitative data collection techniques. In questionnaire, the statements about corporate motivationand corporate image were presented with an actual cause-related marketing campaign. In conclusion, it wasascertained that attitude and perceptions differ according to demographic variables and there is a statisticallysignificant relationship between the scales were used. These results include higher positive attitudes of universitystudents towards institutional motivation than skeptical attitudes, higher attitude levels of women than men interms of general attitude towards CRM activities, and more positive attitudes of women than men towards themotivation of institutions that carry out CRM activities.