While human beings maintain their daily lives with the knowledge they have obtained through their senses, on the other hand, they contribute to the formation of a social culture with this knowledge. Along with the fact that communication is a simple action that enables people to establish relationships among themselves, the realization of communication with the help of technological tools within the historical process, and the use of many different ways of communication are also included in these cultural processes. The data flow, which gained speed along with the invention of mass media in the nineteenth century, carried these tools to an important point in social life. Their informative, communicative and entertaining functions for the society further increased the effects of these tools. In particular, these tools play a major role in their description as the twenty-first century's communication age, information age, show age. These tools also enabled the emergence of new ways of seeing and the transformation of visual culture into global culture along with the increasing use of visuals. In this study, the use of visual as a way of communication was discussed through visual culture theory. For this purpose, it was attempted to investigate how a culture was created through the ways visuals are used especially in visual-based mass media. It was emphasized that visuals strengthen expression and communication and also guides the perspectives of societies and people. In this study, whose literature was reviewed, it was pointed out that the visuals affect the audience's mental world and is of importance in the establishment of communication, and it was focused on the role of mass media in this process.