TÜKETİCİLERİN ÇEVRİMİÇİ İKİNCİ EL ALIŞVERİŞ PLATFORMLARINDAN ALIŞVERİŞ YAPMA MOTİVASYONLARI ÜZERİNE BİR ARAŞTIRMA: ÇEVRESEL ENDİŞENİN DÜZENLEYİCİ ROLÜ

Sema KURTULUŞ, (İstanbul Üniversitesi, İşletme Fakültesi, İstanbul, Türkiye)
Erdem ÖZKAN, (İstanbul Üniversitesi, İşletme Fakültesi, İstanbul, Türkiye)
Habib Mehmet AKPINAR, (Haliç Üniversitesi, Beden Eğitimi ve Spor Yüksek Okulu, İstanbul, Türkiye)
Aylin Ecem GÜRŞEN, (Galatasaray Üniversitesi, İktisadi ve İdari Bilimler Fakültesi, İstanbul, Türkiye)
Özlem YAMAN KOMİTOĞLU (İstanbul Üniversitesi, Sosyal Bilimler Enstitüsü, İstanbul, Türkiye)
Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
36 5
Yıl: 2021 Cilt: 0 Sayı: 47 Sayfa Aralığı: 85 - 101 Metin Dili: Türkçe DOI: 10.30794/pausbed.895184 İndeks Tarihi: 22-11-2021

TÜKETİCİLERİN ÇEVRİMİÇİ İKİNCİ EL ALIŞVERİŞ PLATFORMLARINDAN ALIŞVERİŞ YAPMA MOTİVASYONLARI ÜZERİNE BİR ARAŞTIRMA: ÇEVRESEL ENDİŞENİN DÜZENLEYİCİ ROLÜ

Öz:
Bu çalışmanın amacı, tüketicilerin ikinci el alışveriş motivasyonlarının ve tüketici sinizminin çevrimiçi ikinci el alışverişplatformlarından ürün satın alma niyetleri üzerindeki etkisinin ve çevresel endişenin bu etki üzerindeki düzenleyici rolününbelirlenmesidir. Çevrimiçi ikinci el alışveriş platformlarından en az bir defa ürün satın almış 495 kişiden yüz yüze anketyöntemiyle elde edilen verilere hiyerarşik regresyon ve moderatör analizleri uygulanmıştır. Araştırma bulguları, tüketicilerinikinci el satın alma motivasyonlarından sistem karşıtlığı, ekonomik motivasyon ve nostaljik haz ile tüketici sinizminin satın almaniyeti üzerinde anlamlı etkisinin olduğunu ortaya koymaktadır. Ayrıca çevresel endişe seviyesinin düzenleyici rolünün anlamlıolduğu belirlenmiştir. Buna göre sistem karşıtlığı, ekonomik motivasyon ve tüketici sinizminin satın alma niyeti üzerindekietkilerini tüketicilerin çevresel endişe seviyesi farklılaştırmaktadır.
Anahtar Kelime:

A STUDY ON CONSUMERS' MOTIVATIONS TO SHOPPING FROM ONLINE SECOND-HAND SHOPPING PLATFORMS: THE MODERATING ROLE OF ENVIRONMENTAL CONCERN

Öz:
This study aims to determine the effects of consumers' second-hand shopping motivation and consumer cynicism on the intention of purchasing from online second-hand shopping sites and the moderating role of environmental concern on these effects. Hierarchical regression and moderator analyzes were applied to the data obtained by face-to-face questionnaires from 495 people who have shopped at least once from online shopping platforms. In conclusion, economic motivation and nostalgic pleasure, the two sub-dimensions of consumers' second-hand shopping motivation, and consumer cynicism positively affect second-hand purchase intention. It was also determined that the regulatory role of the level of environmental concern was significant. Accordingly, the effects of system opposition and consumer cynicism on purchasing intentions differ from the level of environmental concern of consumers. These effects differ according to the level of environmental concern.
Anahtar Kelime:

Belge Türü: Makale Makale Türü: Araştırma Makalesi Erişim Türü: Erişime Açık
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APA Kurtuluş S, Özkan E, Akpınar H, Gursen A, Yaman Ö (2021). TÜKETİCİLERİN ÇEVRİMİÇİ İKİNCİ EL ALIŞVERİŞ PLATFORMLARINDAN ALIŞVERİŞ YAPMA MOTİVASYONLARI ÜZERİNE BİR ARAŞTIRMA: ÇEVRESEL ENDİŞENİN DÜZENLEYİCİ ROLÜ. , 85 - 101. 10.30794/pausbed.895184
Chicago Kurtuluş Sema,Özkan Erdem,Akpınar Habib Mehmet,Gursen Aylin Ecem,Yaman Özlem TÜKETİCİLERİN ÇEVRİMİÇİ İKİNCİ EL ALIŞVERİŞ PLATFORMLARINDAN ALIŞVERİŞ YAPMA MOTİVASYONLARI ÜZERİNE BİR ARAŞTIRMA: ÇEVRESEL ENDİŞENİN DÜZENLEYİCİ ROLÜ. (2021): 85 - 101. 10.30794/pausbed.895184
MLA Kurtuluş Sema,Özkan Erdem,Akpınar Habib Mehmet,Gursen Aylin Ecem,Yaman Özlem TÜKETİCİLERİN ÇEVRİMİÇİ İKİNCİ EL ALIŞVERİŞ PLATFORMLARINDAN ALIŞVERİŞ YAPMA MOTİVASYONLARI ÜZERİNE BİR ARAŞTIRMA: ÇEVRESEL ENDİŞENİN DÜZENLEYİCİ ROLÜ. , 2021, ss.85 - 101. 10.30794/pausbed.895184
AMA Kurtuluş S,Özkan E,Akpınar H,Gursen A,Yaman Ö TÜKETİCİLERİN ÇEVRİMİÇİ İKİNCİ EL ALIŞVERİŞ PLATFORMLARINDAN ALIŞVERİŞ YAPMA MOTİVASYONLARI ÜZERİNE BİR ARAŞTIRMA: ÇEVRESEL ENDİŞENİN DÜZENLEYİCİ ROLÜ. . 2021; 85 - 101. 10.30794/pausbed.895184
Vancouver Kurtuluş S,Özkan E,Akpınar H,Gursen A,Yaman Ö TÜKETİCİLERİN ÇEVRİMİÇİ İKİNCİ EL ALIŞVERİŞ PLATFORMLARINDAN ALIŞVERİŞ YAPMA MOTİVASYONLARI ÜZERİNE BİR ARAŞTIRMA: ÇEVRESEL ENDİŞENİN DÜZENLEYİCİ ROLÜ. . 2021; 85 - 101. 10.30794/pausbed.895184
IEEE Kurtuluş S,Özkan E,Akpınar H,Gursen A,Yaman Ö "TÜKETİCİLERİN ÇEVRİMİÇİ İKİNCİ EL ALIŞVERİŞ PLATFORMLARINDAN ALIŞVERİŞ YAPMA MOTİVASYONLARI ÜZERİNE BİR ARAŞTIRMA: ÇEVRESEL ENDİŞENİN DÜZENLEYİCİ ROLÜ." , ss.85 - 101, 2021. 10.30794/pausbed.895184
ISNAD Kurtuluş, Sema vd. "TÜKETİCİLERİN ÇEVRİMİÇİ İKİNCİ EL ALIŞVERİŞ PLATFORMLARINDAN ALIŞVERİŞ YAPMA MOTİVASYONLARI ÜZERİNE BİR ARAŞTIRMA: ÇEVRESEL ENDİŞENİN DÜZENLEYİCİ ROLÜ". (2021), 85-101. https://doi.org/10.30794/pausbed.895184
APA Kurtuluş S, Özkan E, Akpınar H, Gursen A, Yaman Ö (2021). TÜKETİCİLERİN ÇEVRİMİÇİ İKİNCİ EL ALIŞVERİŞ PLATFORMLARINDAN ALIŞVERİŞ YAPMA MOTİVASYONLARI ÜZERİNE BİR ARAŞTIRMA: ÇEVRESEL ENDİŞENİN DÜZENLEYİCİ ROLÜ. Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 0(47), 85 - 101. 10.30794/pausbed.895184
Chicago Kurtuluş Sema,Özkan Erdem,Akpınar Habib Mehmet,Gursen Aylin Ecem,Yaman Özlem TÜKETİCİLERİN ÇEVRİMİÇİ İKİNCİ EL ALIŞVERİŞ PLATFORMLARINDAN ALIŞVERİŞ YAPMA MOTİVASYONLARI ÜZERİNE BİR ARAŞTIRMA: ÇEVRESEL ENDİŞENİN DÜZENLEYİCİ ROLÜ. Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi 0, no.47 (2021): 85 - 101. 10.30794/pausbed.895184
MLA Kurtuluş Sema,Özkan Erdem,Akpınar Habib Mehmet,Gursen Aylin Ecem,Yaman Özlem TÜKETİCİLERİN ÇEVRİMİÇİ İKİNCİ EL ALIŞVERİŞ PLATFORMLARINDAN ALIŞVERİŞ YAPMA MOTİVASYONLARI ÜZERİNE BİR ARAŞTIRMA: ÇEVRESEL ENDİŞENİN DÜZENLEYİCİ ROLÜ. Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, vol.0, no.47, 2021, ss.85 - 101. 10.30794/pausbed.895184
AMA Kurtuluş S,Özkan E,Akpınar H,Gursen A,Yaman Ö TÜKETİCİLERİN ÇEVRİMİÇİ İKİNCİ EL ALIŞVERİŞ PLATFORMLARINDAN ALIŞVERİŞ YAPMA MOTİVASYONLARI ÜZERİNE BİR ARAŞTIRMA: ÇEVRESEL ENDİŞENİN DÜZENLEYİCİ ROLÜ. Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi. 2021; 0(47): 85 - 101. 10.30794/pausbed.895184
Vancouver Kurtuluş S,Özkan E,Akpınar H,Gursen A,Yaman Ö TÜKETİCİLERİN ÇEVRİMİÇİ İKİNCİ EL ALIŞVERİŞ PLATFORMLARINDAN ALIŞVERİŞ YAPMA MOTİVASYONLARI ÜZERİNE BİR ARAŞTIRMA: ÇEVRESEL ENDİŞENİN DÜZENLEYİCİ ROLÜ. Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi. 2021; 0(47): 85 - 101. 10.30794/pausbed.895184
IEEE Kurtuluş S,Özkan E,Akpınar H,Gursen A,Yaman Ö "TÜKETİCİLERİN ÇEVRİMİÇİ İKİNCİ EL ALIŞVERİŞ PLATFORMLARINDAN ALIŞVERİŞ YAPMA MOTİVASYONLARI ÜZERİNE BİR ARAŞTIRMA: ÇEVRESEL ENDİŞENİN DÜZENLEYİCİ ROLÜ." Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 0, ss.85 - 101, 2021. 10.30794/pausbed.895184
ISNAD Kurtuluş, Sema vd. "TÜKETİCİLERİN ÇEVRİMİÇİ İKİNCİ EL ALIŞVERİŞ PLATFORMLARINDAN ALIŞVERİŞ YAPMA MOTİVASYONLARI ÜZERİNE BİR ARAŞTIRMA: ÇEVRESEL ENDİŞENİN DÜZENLEYİCİ ROLÜ". Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi 47 (2021), 85-101. https://doi.org/10.30794/pausbed.895184
Sayfa Oluşturulma Tarihi
03-04-2024 18:40

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