TY  - JOUR
TI  - To Buy or Not to Buy for My Baby
AB  - Status consumption increased with the consumption madness via social media. This effect can be seenin pregnant or first-time mothers with their newborn babies. These mothers buy the most organic, natural, uniqueand attractive products for their babies and share them on their social media accounts. Also, they makeexaggerated expenses in activities like birthday parties and baby showers to get the credit of best mother. At thesame time, these mothers extend their selves via their babies as they see them a piece of themselves. Within thisscope, the main purpose of this research is evaluating these mothers’ purchases for their babies through extended- self and status consumption theory.Mixed method has been used in this research. Both surveys and in-depthinterviews have been conducted. Having looked at the results of surveys, mothers see their babies as a reflectionof their selves. Nevertheless, they do not accept that they made status consumption. However, the research wentin deep, responses that are more honest have been got and in-depth interview results show that because of thedesire of being a part of a social group or doing the best thing led mothers to status consumption.
AU  - Akgül, Deniz
PY  - 2021
JO  - Journal of Yasar University
VL  - 16
IS  - 63
SN  - 1305-970X
SP  - 1185
EP  - 1203
DB  - TRDizin
UR  - http://search/yayin/detay/464801
ER  -