An Investigation of the Effect of Perceived Risk on Repurchase Intention in Online Vacation Purchases

TURKMENDAG, Tuba; meydan uygur, selma

An Investigation of the Effect of Perceived Risk on Repurchase Intention in Online Vacation Purchases

Tuba TÜRKMENDAĞ, (Atatürk Üniversitesi, Turizm Fakültesi, Rekreasyon İşletmeciliği Bölümü, Erzurum, Türkiye)

Selma MEYDAN UYGUR (Ankara Hacı Bayram Veli Üniversitesi, Turizm Fakültesi, Turizm İşletmeciliği, Ankara, Türkiye)

Turizm Akademik Dergisi

3 0

Yıl: 2020 Cilt: 7 Sayı: 2 Sayfa Aralığı: 255 - 266 Metin Dili: İngilizce İndeks Tarihi: 08-12-2021

An Investigation of the Effect of Perceived Risk on Repurchase Intention in Online Vacation Purchases

Öz:

Consumers may abandon their subsequent online purchase intentions due to the risks they perceive in their first online purchases. For this reason, this study aims to determine types of risk which consumers perceive during online purchase and their effect in online repurchase intention. Academic staff in the colleges and faculties of tourism in Turkey was selected as the population, and a survey form was sent to them via e-mail. Finally, the number of available survey form completed by the participants was 129. Data was analysed using correlation and simple linear regression analysis using IBM SPSS 20.0 software program. Research findings indicate that participants were influenced by financial risks, privacy and source risks, performance risks as well as social, physical and psychological risks. Furthermore, consumers feel that being comfortable when booking a vacation online is an antecedent of repurchase intention. Finally, significant and negative relationship was found between perceived risk and repurchase intention during online vacation purchase.

Anahtar Kelime:

Belge Türü: Makale Makale Türü: Araştırma Makalesi Erişim Türü: Erişime Açık

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APA	TURKMENDAG T, meydan uygur s (2020). An Investigation of the Effect of Perceived Risk on Repurchase Intention in Online Vacation Purchases. , 255 - 266.
Chicago	TURKMENDAG Tuba,meydan uygur selma An Investigation of the Effect of Perceived Risk on Repurchase Intention in Online Vacation Purchases. (2020): 255 - 266.
MLA	TURKMENDAG Tuba,meydan uygur selma An Investigation of the Effect of Perceived Risk on Repurchase Intention in Online Vacation Purchases. , 2020, ss.255 - 266.
AMA	TURKMENDAG T,meydan uygur s An Investigation of the Effect of Perceived Risk on Repurchase Intention in Online Vacation Purchases. . 2020; 255 - 266.
Vancouver	TURKMENDAG T,meydan uygur s An Investigation of the Effect of Perceived Risk on Repurchase Intention in Online Vacation Purchases. . 2020; 255 - 266.
IEEE	TURKMENDAG T,meydan uygur s "An Investigation of the Effect of Perceived Risk on Repurchase Intention in Online Vacation Purchases." , ss.255 - 266, 2020.
ISNAD	TURKMENDAG, Tuba - meydan uygur, selma. "An Investigation of the Effect of Perceived Risk on Repurchase Intention in Online Vacation Purchases". (2020), 255-266.

APA	TURKMENDAG T, meydan uygur s (2020). An Investigation of the Effect of Perceived Risk on Repurchase Intention in Online Vacation Purchases. Turizm Akademik Dergisi, 7(2), 255 - 266.
Chicago	TURKMENDAG Tuba,meydan uygur selma An Investigation of the Effect of Perceived Risk on Repurchase Intention in Online Vacation Purchases. Turizm Akademik Dergisi 7, no.2 (2020): 255 - 266.
MLA	TURKMENDAG Tuba,meydan uygur selma An Investigation of the Effect of Perceived Risk on Repurchase Intention in Online Vacation Purchases. Turizm Akademik Dergisi, vol.7, no.2, 2020, ss.255 - 266.
AMA	TURKMENDAG T,meydan uygur s An Investigation of the Effect of Perceived Risk on Repurchase Intention in Online Vacation Purchases. Turizm Akademik Dergisi. 2020; 7(2): 255 - 266.
Vancouver	TURKMENDAG T,meydan uygur s An Investigation of the Effect of Perceived Risk on Repurchase Intention in Online Vacation Purchases. Turizm Akademik Dergisi. 2020; 7(2): 255 - 266.
IEEE	TURKMENDAG T,meydan uygur s "An Investigation of the Effect of Perceived Risk on Repurchase Intention in Online Vacation Purchases." Turizm Akademik Dergisi, 7, ss.255 - 266, 2020.
ISNAD	TURKMENDAG, Tuba - meydan uygur, selma. "An Investigation of the Effect of Perceived Risk on Repurchase Intention in Online Vacation Purchases". Turizm Akademik Dergisi 7/2 (2020), 255-266.