The Effect of Brochure and Virtual Reality Goggles on Purchasing Intention in Destination Marketing

İlker KILIÇ, (Yozgat Bozok Üniversitesi, Akdağmadeni Meslek Yüksek Okulu, Yozgat, Türkiye)
Ali DOĞANTEKİN, (Yozgat Bozok Üniversitesi, Sorgun Meslek Yüksek Okulu, Yozgat, Türkiye)
Yaşar SARI (Eskişehir Osmangazi Üniversitesi, Turizm Fakültesi, Turizm İşletmeciliği Bölümü, Eskişehir, Türkiye)
Advances in Hospitality and Tourism Research (AHTR)
9 1
Yıl: 2021 Cilt: 9 Sayı: 2 Sayfa Aralığı: 313 - 340 Metin Dili: İngilizce DOI: 10.30519/ahtr.784131 İndeks Tarihi: 29-07-2022

The Effect of Brochure and Virtual Reality Goggles on Purchasing Intention in Destination Marketing

Öz:
The aim of this research is to reveal the effects of brochures and virtual reality, which are among the promotional tools in destination marketing, on the purchasing intention and compare the results of these two promotional tools. The theoretical background of the research was established within the framework of the Theory of Planned Behavior (TPB). 120 potential tourists living in Eskişehir who intend to go on holiday, have been reached during the implementation phase of the research. Two questionnaires, i.e. the brochure involvement and virtual reality involvement questionnaires, were obtained from the participants. The data were analyzed through Smart PLS v.3.2.7. Research findings demonstrate that virtual reality is more successful in the perceived service quality and product attitude development. However, the effect of the brochure on the development of advertising attitudes is higher. Some suggestions are presented in line with the results of the research.
Anahtar Kelime: Destination Marketing Brochure Behavioral Intention Virtual Reality

Belge Türü: Makale Makale Türü: Araştırma Makalesi Erişim Türü: Erişime Açık
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APA Kılıç İ, DOĞANTEKİN A, SARI Y (2021). The Effect of Brochure and Virtual Reality Goggles on Purchasing Intention in Destination Marketing. , 313 - 340. 10.30519/ahtr.784131
Chicago Kılıç İlker,DOĞANTEKİN ALİ,SARI YAŞAR The Effect of Brochure and Virtual Reality Goggles on Purchasing Intention in Destination Marketing. (2021): 313 - 340. 10.30519/ahtr.784131
MLA Kılıç İlker,DOĞANTEKİN ALİ,SARI YAŞAR The Effect of Brochure and Virtual Reality Goggles on Purchasing Intention in Destination Marketing. , 2021, ss.313 - 340. 10.30519/ahtr.784131
AMA Kılıç İ,DOĞANTEKİN A,SARI Y The Effect of Brochure and Virtual Reality Goggles on Purchasing Intention in Destination Marketing. . 2021; 313 - 340. 10.30519/ahtr.784131
Vancouver Kılıç İ,DOĞANTEKİN A,SARI Y The Effect of Brochure and Virtual Reality Goggles on Purchasing Intention in Destination Marketing. . 2021; 313 - 340. 10.30519/ahtr.784131
IEEE Kılıç İ,DOĞANTEKİN A,SARI Y "The Effect of Brochure and Virtual Reality Goggles on Purchasing Intention in Destination Marketing." , ss.313 - 340, 2021. 10.30519/ahtr.784131
ISNAD Kılıç, İlker vd. "The Effect of Brochure and Virtual Reality Goggles on Purchasing Intention in Destination Marketing". (2021), 313-340. https://doi.org/10.30519/ahtr.784131
APA Kılıç İ, DOĞANTEKİN A, SARI Y (2021). The Effect of Brochure and Virtual Reality Goggles on Purchasing Intention in Destination Marketing. Advances in Hospitality and Tourism Research (AHTR), 9(2), 313 - 340. 10.30519/ahtr.784131
Chicago Kılıç İlker,DOĞANTEKİN ALİ,SARI YAŞAR The Effect of Brochure and Virtual Reality Goggles on Purchasing Intention in Destination Marketing. Advances in Hospitality and Tourism Research (AHTR) 9, no.2 (2021): 313 - 340. 10.30519/ahtr.784131
MLA Kılıç İlker,DOĞANTEKİN ALİ,SARI YAŞAR The Effect of Brochure and Virtual Reality Goggles on Purchasing Intention in Destination Marketing. Advances in Hospitality and Tourism Research (AHTR), vol.9, no.2, 2021, ss.313 - 340. 10.30519/ahtr.784131
AMA Kılıç İ,DOĞANTEKİN A,SARI Y The Effect of Brochure and Virtual Reality Goggles on Purchasing Intention in Destination Marketing. Advances in Hospitality and Tourism Research (AHTR). 2021; 9(2): 313 - 340. 10.30519/ahtr.784131
Vancouver Kılıç İ,DOĞANTEKİN A,SARI Y The Effect of Brochure and Virtual Reality Goggles on Purchasing Intention in Destination Marketing. Advances in Hospitality and Tourism Research (AHTR). 2021; 9(2): 313 - 340. 10.30519/ahtr.784131
IEEE Kılıç İ,DOĞANTEKİN A,SARI Y "The Effect of Brochure and Virtual Reality Goggles on Purchasing Intention in Destination Marketing." Advances in Hospitality and Tourism Research (AHTR), 9, ss.313 - 340, 2021. 10.30519/ahtr.784131
ISNAD Kılıç, İlker vd. "The Effect of Brochure and Virtual Reality Goggles on Purchasing Intention in Destination Marketing". Advances in Hospitality and Tourism Research (AHTR) 9/2 (2021), 313-340. https://doi.org/10.30519/ahtr.784131
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