Yabancı pazarlara giriş stratejilerini belirleme: Analitik hiyerarşi süreci (AHP) tabanlı bir analiz

Metin ÇAKIROĞLU, (Giresun Üniversitesi, Giresun, Türkiye)
Esin CAN (Yıldız Teknik Üniversitesi, İstanbul, Türkiye)
Business and Management Studies: An International Journal
4 1
Yıl: 2021 Cilt: 9 Sayı: 2 Sayfa Aralığı: 714 - 736 Metin Dili: Türkçe DOI: 10.15295/bmij.v9i2.1776 İndeks Tarihi: 18-01-2022

Yabancı pazarlara giriş stratejilerini belirleme: Analitik hiyerarşi süreci (AHP) tabanlı bir analiz

Öz:
Günümüzün küresel dünyasında gelişmekte olan ülkeler hem bir pazar olarak hem de uluslararasılaşma stratejileri doğrultusunda bir dış yatırımcı olarak oldukça aktif bir oyuncu niteliğindedir. Gelişmekte olan ülke işletmeleri bir veya daha fazla ülkede yatırım yapmayı stratejik olarak gerekli bulmakta ve buna göre pazara giriş yolları aramaktadır. Çalışmada, Türkiye gibi gelişmekte olan ülke firmalarının, yabancı pazarlara girmeyi düşünen yöneticileri için, yabancı pazara giriş stratejileri alternatiflerini belirlemek ve karar almalarını kolaylaştırmak amacıyla bir metodoloji geliştirilmesi hedeflenmiştir. Metodoloji, yabancı pazara giriş stratejileriyle ilgili riskler ve belirsizliklerle ilgilenmekte ve pazara girişin hangi yolla olması gerektiği konusunda yol gösterici nitelik taşımaktadır. Araştırma farklı alternatifler arasından en uygun olanının seçilmesine olanak vermesi ve ev sahibi ülke ile belirsizlikler karşısında işletmelerin daha kolay ve daha doğru karar almasını sağlama özelliğine sahip olmasından dolayı Analitik Hiyerarşi Prosesi (AHP) ile kurgulanmıştır. Araştırma da pazara girişi etkileyen ana kriterler içinde ev sahibi ülke faktörleri en yüksek öneme sahip ana kriter olmuştur. Bununla birlikte Türk Çokuluslu İşletmelerinin (TÇUİ) farklı pazara giriş alternatifleri arasından yüksek düzeyde kontrol gücü sağlayan ortak girişim ve doğrudan yabancı yatırım stratejilerini daha yüksek düzeyde tercih ettiği belirlenmiştir.
Anahtar Kelime:

Determining strategies for entrance to foreign markets: An analysis based on analytical hierarchy process (AHP)

Öz:
In today’s global world, the developing countries are pretty active players both as a market and as an international investor in line with internationalization strategies. Investing in one or more countries are seen as strategically necessary by companies located in developing countries, and they search for ways to enter markets. This research aims to develop a methodology to identify the alternatives for foreign markets entry strategies and facilitate managers who are volunteering to enter foreign markets like Turkey. The methodology deals with the risks and uncertainties associated with foreign markets access strategies and guides entry. The research has been designed with the Analytical Hierarchy Process (AHP) since it allows selecting the most suitable strategy among diffent alternatives and enabling enterprises to make more accurate and straightforward decisions to confront uncertainties in the host country. In the research, the factors of the host country have been determined the main criterion of highest importance among the main criteria of influencing market entry. Therefore Turkish Multinational Enterprise (TMNE) choose joint venture and foreign direct investment strategies that provide a high level of control power among a range of market entry alternatives at a higher grade.
Anahtar Kelime:

Belge Türü: Makale Makale Türü: Araştırma Makalesi Erişim Türü: Erişime Açık
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APA CAKIROGLU M, CAN E (2021). Yabancı pazarlara giriş stratejilerini belirleme: Analitik hiyerarşi süreci (AHP) tabanlı bir analiz. , 714 - 736. 10.15295/bmij.v9i2.1776
Chicago CAKIROGLU Metin,CAN ESIN Yabancı pazarlara giriş stratejilerini belirleme: Analitik hiyerarşi süreci (AHP) tabanlı bir analiz. (2021): 714 - 736. 10.15295/bmij.v9i2.1776
MLA CAKIROGLU Metin,CAN ESIN Yabancı pazarlara giriş stratejilerini belirleme: Analitik hiyerarşi süreci (AHP) tabanlı bir analiz. , 2021, ss.714 - 736. 10.15295/bmij.v9i2.1776
AMA CAKIROGLU M,CAN E Yabancı pazarlara giriş stratejilerini belirleme: Analitik hiyerarşi süreci (AHP) tabanlı bir analiz. . 2021; 714 - 736. 10.15295/bmij.v9i2.1776
Vancouver CAKIROGLU M,CAN E Yabancı pazarlara giriş stratejilerini belirleme: Analitik hiyerarşi süreci (AHP) tabanlı bir analiz. . 2021; 714 - 736. 10.15295/bmij.v9i2.1776
IEEE CAKIROGLU M,CAN E "Yabancı pazarlara giriş stratejilerini belirleme: Analitik hiyerarşi süreci (AHP) tabanlı bir analiz." , ss.714 - 736, 2021. 10.15295/bmij.v9i2.1776
ISNAD CAKIROGLU, Metin - CAN, ESIN. "Yabancı pazarlara giriş stratejilerini belirleme: Analitik hiyerarşi süreci (AHP) tabanlı bir analiz". (2021), 714-736. https://doi.org/10.15295/bmij.v9i2.1776
APA CAKIROGLU M, CAN E (2021). Yabancı pazarlara giriş stratejilerini belirleme: Analitik hiyerarşi süreci (AHP) tabanlı bir analiz. Business and Management Studies: An International Journal, 9(2), 714 - 736. 10.15295/bmij.v9i2.1776
Chicago CAKIROGLU Metin,CAN ESIN Yabancı pazarlara giriş stratejilerini belirleme: Analitik hiyerarşi süreci (AHP) tabanlı bir analiz. Business and Management Studies: An International Journal 9, no.2 (2021): 714 - 736. 10.15295/bmij.v9i2.1776
MLA CAKIROGLU Metin,CAN ESIN Yabancı pazarlara giriş stratejilerini belirleme: Analitik hiyerarşi süreci (AHP) tabanlı bir analiz. Business and Management Studies: An International Journal, vol.9, no.2, 2021, ss.714 - 736. 10.15295/bmij.v9i2.1776
AMA CAKIROGLU M,CAN E Yabancı pazarlara giriş stratejilerini belirleme: Analitik hiyerarşi süreci (AHP) tabanlı bir analiz. Business and Management Studies: An International Journal. 2021; 9(2): 714 - 736. 10.15295/bmij.v9i2.1776
Vancouver CAKIROGLU M,CAN E Yabancı pazarlara giriş stratejilerini belirleme: Analitik hiyerarşi süreci (AHP) tabanlı bir analiz. Business and Management Studies: An International Journal. 2021; 9(2): 714 - 736. 10.15295/bmij.v9i2.1776
IEEE CAKIROGLU M,CAN E "Yabancı pazarlara giriş stratejilerini belirleme: Analitik hiyerarşi süreci (AHP) tabanlı bir analiz." Business and Management Studies: An International Journal, 9, ss.714 - 736, 2021. 10.15295/bmij.v9i2.1776
ISNAD CAKIROGLU, Metin - CAN, ESIN. "Yabancı pazarlara giriş stratejilerini belirleme: Analitik hiyerarşi süreci (AHP) tabanlı bir analiz". Business and Management Studies: An International Journal 9/2 (2021), 714-736. https://doi.org/10.15295/bmij.v9i2.1776
Sayfa Oluşturulma Tarihi
27-04-2024 9:16

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