Image may be defined as perceiving an object, an institution, establishment or a person, and also has an important role in respect to lighting the way for studies directed to how the countries are perceived or wished to be perceived in the international arena in the present. A country leaves a trace in the international public opinion with the image it has. By means of the image analyses executed correctly, the countries are able to see their location before the international public opinion, and enter in strategic studies for changing or reinforcing their images in accordance with the results gained. Because, the positive image the countries have an global competition environment shows itself as a competing advantage hard to imitate. The image possessed in the international platform plays a grand role in respect to the esteem of that country, and an esteemed country holds the power to affect international decision mechanisms and to form international public opinion. And this provides that country a privilege among all the world countries. An esteemed country with a positive image is able to get itself accepted by the others and to transfer both its material and moral values easily to the world. These countries, thus, take important steps in the way to be a brand. Creating a world brand from a country becomes a source for confidence, respect, morale and motivation for the citizens of that country, and provides that country an important superiority in competition. In this study, various techniques have been developed and suggestions have been presented in direction to forming the international image of Turkey; and the importance of the contribution that the new values, to be arisen when structured within the framework of these techniques developed and these image strategies suggested, will provide for the international image of Turkey lias been underlined.