Growing energy need is obvious considering the increasing population, industrial development, together with today's fossil fuel based living conditions. Within this framework renewable energy transition is inevitable in search for a long-term solution to this growing energy need. However, several public oppositions are encountered during such transition processes. This study focuses on the wind energy - an important source of renewable energy - in case of İzmir which is the leading city in Turkey in terms of number of wind farms as well as intensive public oppositions. Study reveals social sensitivity areas of wind energy production regarding natural environment and economic life (agriculture, animal husbandry), sensory (effect on visual integrity, noise), health (effect on human health), technological (magnetic field and turbine number) issues. The study reveals individual and collective perceptions about the sensitivity areas, on the other hand, there is an opinion that does not consider the expressed issues as a problem. The findings show the validity of social sensitivity, but also raise the possibility of making sensitivity assessment based on the thought that there is no such thing or what he heard from others. According to the findings of the study, increasing number of wind farms within the context of İzmir creates a “saturation” among the society about wind energy. In this respect, “minimum distance” criteria should be determined for the wind farm site selection to the areas where nature and human activities take place. “Cumulative effect” caused by the concentration of wind farms in a certain area should also be taken into consideration. Finally, public participation during these processes and being informed is urgent.