TY  - JOUR
TI  - THE MEDIATING ROLE OF INTERNAL MARKET ORIENTATION ONTHE RELATIONSHIP BETWEEN PERCEIVED SERVICE QUALITYAND JOB SATISFACTION: THE CASE OF TURKISH HOTELCOMPANIES
AB  - The purpose of this study is to determine whether service quality perceptionsof hotel employees affect their work job satisfaction and to reveal whether internal marketorientation has an intermediary role in this interaction. The population of the research is “Allemployees working in hotels with tourism establishment certificates which were operating inTurkey throughout the month of June 2019”. Data obtained from AKTOB – Association ofMediterranean Tourism, were used to determine the population size of the research. Withinthe scope of the data obtained, the size of the population was set as 315.513 people. Since itwas not possible for the population, random sampling was used. In sampling, out of randomsampling methods, the “field sampling method” was adopted. For this study, a test model hasbeen developed and a survey has been conducted on 303 employees. In this study, internalmarket orientation was researched by using the structural equation model by associating theperceived service quality and job satisfaction. The most striking result of the study is the highcausality impact of internal market orientation on job satisfaction. Employees, who feel thatthey are being cared about more in terms of internal market orientation, will have higher jobsatisfaction and high corporate loyalty. As a result of the Sobel Test, which was carried outto support the result regarding the mediation effect, also shows that the mediation effect issignificant.
AU  - YÜKSEK, GOKÇE
AU  - GENCELI, DEMET
AU  - UCA, Selda
DO  - 10.26468/trakyasobed.837035
PY  - 2021
JO  - Trakya Üniversitesi Sosyal Bilimler Dergisi
VL  - 23
IS  - 1
SN  - 1305-7766
SP  - 471
EP  - 492
DB  - TRDizin
UR  - http://search/yayin/detay/492331
ER  -