@article{DEVECI2021_499664,
author={FATMA GORGÜN DEVECI and Aysel ERCİŞ and Namık Kemal Deveci},
title={Brand Experience, Its Antecedents and Its Effects on Brand Loyalty in Online TV Streaming Platforms: The Mediation Effect of Brand Attitude and Brand Preference},
year={2021},
journal={Türkiye İletişim Araştırmaları Dergisi (Online)},
issn={2630-6220},
volume={0},
number={38},
url={http://search/yayin/detay/499664}
}