TY  - JOUR
TI  - BIBLIOMETRIC ANALYSIS OF FLOW THEORY FROM PAST TO PRESENT WITH VISUAL MAPPING TECHNIQUE: A MARKETING-SIDED APPROACH
AB  - The aim of this study is to present a general literature typology of flow theory where a history of roughly 47 years (1975-present) exists. YÖK (Council of Higher Education) Thesis Center and Google Academic databases were used for this paper and flow and flow experience concepts have been examined through these sources. YÖK Thesis Center is a website within higher education institution in Turkey, where publication of master’s and doctoral thesis. A number of studies published in the time period from 1975 to the present had been obtained and these studies were reviewed. Subsequently, frequency analyses were made for the research and the bibliographic mapping of the data was done using VOSviewer software. As a result of the analysis, a bibliography of 110 selected studies is presented. Flow experience, which is mainly subject to physical activities, is evaluated in the areas of technology acceptance and consumer behavior in computer-mediated environments. Flow theory is mostly integrated with the technology acceptance model. Flow theory experience is characterized by the dimensions of concentration, enjoyment, and control, respectively. This research provides clear explanations for bibliographic analysis of studies on flow, models/theories with which flow theory is most integrated, and dimensions of flow experience.
AU  - ÇELİK, ZÜBEYİR
AU  - Uslu, Aypar
DO  - 10.14783/maruoneri.990480
PY  - 2022
JO  - ÖNERİ
VL  - 17
IS  - 57
SN  - 1300-0845
SP  - 243
EP  - 267
DB  - TRDizin
UR  - http://search/yayin/detay/505788
ER  -