Aspect Based Opinion Mining on Hotel Reviews

Demir, Yunus Emre; ELBIR, AHMET; Diri, Banu; Durmaz, Semih; SIGIRCI, IBRAHIM ONUR

doi:10.7240/jeps.896515

Aspect Based Opinion Mining on Hotel Reviews

Semih DURMAZ, (Yıldız Teknik Üniversitesi, Bilgisayar Mühendisliği Bölümü, İstanbul, Türkiye)

Yunus Emre DEMİR, (Yıldız Teknik Üniversitesi, Bilgisayar Mühendisliği Bölümü, İstanbul, Türkiye)

Ahmet ELBİR, (Yıldız Teknik Üniversitesi, Bilgisayar Mühendisliği Bölümü, İstanbul, Türkiye)

İbrahim Onur SIĞIRCI, (Marmara Üniversitesi, Teknoloji Fakültesi, Bilgisayar Mühendisliği Bölümü, İstanbul, Türkiye)

Banu DİRİ (Marmara Üniversitesi, Teknoloji Fakültesi, Bilgisayar Mühendisliği Bölümü, İstanbul, Türkiye)

International journal of advances in engineering and pure sciences (Online)

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Yıl: 2021 Cilt: 33 Sayı: 0 Sayfa Aralığı: 28 - 34 Metin Dili: İngilizce DOI: 10.7240/jeps.896515 İndeks Tarihi: 29-07-2022

Aspect Based Opinion Mining on Hotel Reviews

Öz:

Users often use online reviews to assess the quality of hotels according to their various attributes. In this study, a sentiment analysis of online reviews has been conducted using 11 predetermined attributes pertaining to hotels. Using this analysis, users’ overall assessments of hotels have been determined and summarized from reviews left for a group of various hotels. To identify words with similar meanings to the 11 predetermined hotel attributes, the Word2Vec method has been employed. Additionally, the FastText method has been used to detect words containing spelling errors. The sentiment analysis of the comments has been made by using three different methods belonging to two different approaches. These methods are: VADER method as dictionary-based approach, BERT and RoBERTa as machine learning approaches. Using these methods, the reviews have been evaluated in three categories as positive, negative, and neutral, and the quality score has been calculated. In addition, a software with a user-friendly graphical interface has been implemented in an effort to easily use all the methods used in this study.

Anahtar Kelime: hotel reviews social media opinion mining sentiment analysis aspect based

Otel Değerlendirmeleri Üzerinde Hedef Tabanlı Fikir Madenciliği

Öz:

Kullanıcılar, çevrimiçi yorumları kullanarak otelleri çeşitli özelliklerine göre değerlendirmektedirler. Bu çalışmada; oteller ile ilgili yorumlar içerisinde hakkında en çok değerlendirme yapılan on bir özellik belirlenmiş ve bu özellikleri içeren yorumların duygu analizleri yapılmıştır. Bu sayede otelin bir niteliği hakkında yapılan yorumlardan kullanıcıların genel görüşü tespit edilmiş ve özetlenmiştir. Çalışmada belirlenen on bir özelliği temsil edecek benzer anlamlı kelimelerin tespiti için Word2Vec ve yazım hataları içeren kelimelerin tespiti için FastText yöntemi kullanılmıştır. Yorumların duygu analizi, iki ayrı yaklaşıma ait üç farklı yöntem kullanılarak yapılmıştır. Birincisi, sözlük tabanlı yaklaşımlardan VADER, ikincisi makine öğrenmesi yaklaşımlarından BERT ve RoBERTa'dır. Bu yöntemler ile yorumlar; olumlu, olumsuz ve nötr olmak üzere üç kategoride karşılaştırmalı olarak değerlendirilerek nitelik skoru hesaplanmıştır. Buna ek olarak, bu çalışma kapsamında kullanılan tüm yöntemleri kolay bir şekilde uygulamak için açık kaynaklı ve kullanıcı dostu bir grafik ara yüze sahip yazılım gerçeklenmiştir.

Anahtar Kelime:

Belge Türü: Makale Makale Türü: Araştırma Makalesi Erişim Türü: Erişime Açık

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APA	Durmaz S, Demir Y, ELBIR A, SIGIRCI I, Diri B (2021). Aspect Based Opinion Mining on Hotel Reviews. , 28 - 34. 10.7240/jeps.896515
Chicago	Durmaz Semih,Demir Yunus Emre,ELBIR AHMET,SIGIRCI IBRAHIM ONUR,Diri Banu Aspect Based Opinion Mining on Hotel Reviews. (2021): 28 - 34. 10.7240/jeps.896515
MLA	Durmaz Semih,Demir Yunus Emre,ELBIR AHMET,SIGIRCI IBRAHIM ONUR,Diri Banu Aspect Based Opinion Mining on Hotel Reviews. , 2021, ss.28 - 34. 10.7240/jeps.896515
AMA	Durmaz S,Demir Y,ELBIR A,SIGIRCI I,Diri B Aspect Based Opinion Mining on Hotel Reviews. . 2021; 28 - 34. 10.7240/jeps.896515
Vancouver	Durmaz S,Demir Y,ELBIR A,SIGIRCI I,Diri B Aspect Based Opinion Mining on Hotel Reviews. . 2021; 28 - 34. 10.7240/jeps.896515
IEEE	Durmaz S,Demir Y,ELBIR A,SIGIRCI I,Diri B "Aspect Based Opinion Mining on Hotel Reviews." , ss.28 - 34, 2021. 10.7240/jeps.896515
ISNAD	Durmaz, Semih vd. "Aspect Based Opinion Mining on Hotel Reviews". (2021), 28-34. https://doi.org/10.7240/jeps.896515

APA	Durmaz S, Demir Y, ELBIR A, SIGIRCI I, Diri B (2021). Aspect Based Opinion Mining on Hotel Reviews. International journal of advances in engineering and pure sciences (Online), 33(0), 28 - 34. 10.7240/jeps.896515
Chicago	Durmaz Semih,Demir Yunus Emre,ELBIR AHMET,SIGIRCI IBRAHIM ONUR,Diri Banu Aspect Based Opinion Mining on Hotel Reviews. International journal of advances in engineering and pure sciences (Online) 33, no.0 (2021): 28 - 34. 10.7240/jeps.896515
MLA	Durmaz Semih,Demir Yunus Emre,ELBIR AHMET,SIGIRCI IBRAHIM ONUR,Diri Banu Aspect Based Opinion Mining on Hotel Reviews. International journal of advances in engineering and pure sciences (Online), vol.33, no.0, 2021, ss.28 - 34. 10.7240/jeps.896515
AMA	Durmaz S,Demir Y,ELBIR A,SIGIRCI I,Diri B Aspect Based Opinion Mining on Hotel Reviews. International journal of advances in engineering and pure sciences (Online). 2021; 33(0): 28 - 34. 10.7240/jeps.896515
Vancouver	Durmaz S,Demir Y,ELBIR A,SIGIRCI I,Diri B Aspect Based Opinion Mining on Hotel Reviews. International journal of advances in engineering and pure sciences (Online). 2021; 33(0): 28 - 34. 10.7240/jeps.896515
IEEE	Durmaz S,Demir Y,ELBIR A,SIGIRCI I,Diri B "Aspect Based Opinion Mining on Hotel Reviews." International journal of advances in engineering and pure sciences (Online), 33, ss.28 - 34, 2021. 10.7240/jeps.896515
ISNAD	Durmaz, Semih vd. "Aspect Based Opinion Mining on Hotel Reviews". International journal of advances in engineering and pure sciences (Online) 33/0 (2021), 28-34. https://doi.org/10.7240/jeps.896515