TY  - JOUR
TI  - A SYSTEMATIC REVIEW TO UNDERSTAND THE PHENOMENA OF PSYCHOLOGY IN MARKETING FIELD
AB  - This paper systematically reviews and synthesizes 99 studies conducted on the consumer psychology field that has significant research interests in the past two decades. To this day, some literature review attempts with a narrow point of view have been made. Thus, with the multi-dimensional analysis of consumer psychology, this paper aims to provide essential insights and opportunities for future research. After the discussion of prior findings, 17 research questions in 8 topics (perception - self, personality, and identity - learning and memory - motivation – culture, socialization, lifestyle and values – purchase decision process – marketing communication – ethics and social responsibility) are proposed to point out the need for research.
AU  - alkan, abdullah
AU  - Oncul, Ugur
AU  - Makul, Sinem
AU  - Guven, Asli
AU  - Dortyol, Ibrahim Taylan
DO  - 10.15659/ppad.15.2.1067378
PY  - 2022
JO  - Pazarlama ve Pazarlama Araştırmaları Dergisi
VL  - 15
IS  - 2
SN  - 1309-243X
SP  - 593
EP  - 644
DB  - TRDizin
UR  - http://search/yayin/detay/516226
ER  -