In this study, how football is commercialized in the triangle of football-television-advertising companies and how this association is reflected in commercials has been analyzed. In the study, it is aimed to reveal with which communication strategies the institutions / organizations and brands design their advertising messages, what they say to the audience / consumer with the signs and connotations in the commercial films, and how they position their brands. The study also aims to contribute to the correct reading, perception and interpretation of advertising messages and to be a conscious audience at the stages of analysis, synthesis and comprehension. Turkcell, Petlas, Mercedes and Opet commercial films, which were selected in line with the purposeful sampling in the study, were analyzed using the method of semiotics. In the football-themed commercials discussed in the study; patriotism, national identity, national consciousness themes, and collectivist elements are predominantly handled, giving national messages rather than individual messages. In commercial films; by giving place to social values such as be loyal, protect your past, never give up, be together, be healthy and clean, and be helpful; it is aimed to establish a positive brand image by providing the transfer of meaning between the consumer / audience and the brand. As a result of the study, football went beyond being a simple game; It has been determined that it is used by large companies in line with their own interests with the advertising industry-television cooperation.