Yıl: 2021 Cilt: 17 Sayı: 36 Sayfa Aralığı: 2975 - 2991 Metin Dili: İngilizce DOI: 10.26466/opus.840936 İndeks Tarihi: 18-06-2022

What Is Neuroentrepreneurship? The Theoretical Framework, Critical Evaluation, And Research Program

Öz:
As interest in entrepreneurship research to identify the possible economic development opportunities that entrepreneurs can provide, entrepreneurship research's objective tools are reaching their limits. Researchers in entrepreneurship are striving to discover new techniques and methodologies to answer questions about what makes a person an entrepreneur and perhaps identify and encourage an entrepreneur in the next step. Although a great deal of research has been done to answer these questions scientifically, traditional techniques have failed to produce the desired answers. For this reason, researchers working in the entrepreneurship field have recently been increasingly interested in applying neuroscience methods, especially after the proliferation of research fields such as neuroeconomics, neuromarketing, and neuropolitics. Although the population of neuroentrepreneurship research is gradually increasing, we cannot say that the field has been studied theoretically enough yet. In this article, a theoretical definition of neuroentrepreneurship is made, and a scientific framework is tried to be gained on the way to future research.
Anahtar Kelime:

Nörogirişimcilik Nedir? Teorik Çerçeve, Kritik Değerlendirme ve Araştırma Programı

Öz:
Girişimcilerin sağlayabileceği olası ekonomik kalkınma fırsatlarını belirlemek için girişimcilik araştırmalarına ilgi arttıkça, girişimcilik kavrramını araştırmak için uygulanan nesnel araçlar sınırlarına ulaşıyor. Girişimcilik konusunda araştırma faaliyetlerinde bulunanlar, bir kişiyi hangi unsurların girişimci yaptığına ve belki de bir sonraki adımda bir girişimcinin nasıl belirlenip teşvik edilebileceğine dair cevaplanmamış sorulara yanıt bulabilmek için yeni teknikler ve metodolojiler keşfetmek adına gayret ediyorlar. Bu soruları bilimsel olarak cevaplamak için çok sayıda araştırma yapılmasına rağmen, geleneksel teknikler istenen cevapları üretmekte yetersiz kalmıştır. Bu nedenle, girişimcilik alanında çalışmalar yapan araştırmacılar son zamanlarda, özellikle nöroekonomi, nöropazarlama ve nöropolitika gibi araştırma alanlarının yaygınlaşmasından sonra, nörobilimin bu alanda sağladığı teknikleri uygulamaya giderek alana daha fazla ilgi gösteriyorlar. Nörogirişimcilik araştırmaları popülaritesi giderek artsa da, alan henüz teorik olarak yeteri kadar çalışılmış diyemeyiz. Bu makalede, nörogrişimciliğin teorik bir tanımı yapılarak gelecek araştırmalara giden yolda bilimsel bir çerçeve kazandırılmaya çalışılmıştır.
Anahtar Kelime:

Belge Türü: Makale Makale Türü: Derleme Erişim Türü: Erişime Açık
  • Aydın, H. U. D., and Irmis, A. (2018). Looking deeper into entrepreneurship: Neuroentrepreneurship. Current Debates in Management & Organization, 29, 237-249. Alivisatos, A., Chun, M., Church, G., Deisseroth, K., Donoghue, J., Greenspan, R., and
  • Yuste, R. (2013). The brain activity map. Science, 339, 1284-1285. doi: 10.1126/science. 123693
  • Antshel, K. M. (2018). Attention Deficit/Hyperactivity Disorder (ADHD) and Entrepreneurship. Academy of Management Perspectives, 32(2), 486-503. doi: 10.5465/amp.2016.0144
  • Baucus, D. A., and Baucus, M. S. (2017). Opportunity Conception: An Analysis of Percept- Concept Structures in the Human Brain. Academy of Management Proceedings, 2014(1), 523-542. doi: 10.5465/ambpp.2014.12675abstract
  • Bentzen, J. S. (2018). Cognitive neuroscience perspective on entrepreneurship. (Chp.) The Palgrave Handbook of Multidisciplinary Perspectives on Entrepreneurship. Palgrave Macmillan: UK.
  • Binder, J. K., McBride, R., Sud, A., Wuebker, R. J., Krueger, N. F., Cesinger, B.,… Pereira, D. (2017). Is "Neuroentrepreneurship" Worth Pursuing?. Academy of Management Proceedings, 2015(1), 348-361.
  • Blair, E. S. (2010). What you think is not what you think: unconsciousness and entrepreneurial behavior. (Chp.) Neuroeconomics and the Firm, Edward Elgard Publishing: UK.
  • Brannback, M., and Carsrud, A. L. (Eds.). (2017). Revisiting the entrepreneurial mind. Springer: Switzerland.
  • Centeno, V. P. (2017). Which tool should I use? Neuroscience technologies for braindriven entrepreneurship researchers. In Handbook of Research Methodologies and Design in Neuroentrepreneurship, Chapter 11, p.259-284, Edward Elgar Publishing.
  • Cummings, T., and Nickerson, J. A. (2017). An Exploration of Brain Science and its Potential Contributions to Strategic Management & Thinking. Academy of Management Proceedings, 2017(1), 264-283. doi: 10.5465/AMBPP.2017.146
  • Day, M., Boardman, M. C., and Krueger, N. F. (Eds.). (2017). Handbook of research methodologies and design in neuroentrepreneurship. Cheltenham, UK: Edward Elgar Publishing.
  • Drover, W. Cerf, M., and Shane, S. (2016). The neuroscience of investor decision making: An fMRI Study. Frontiers of Entrepreneurship Research, 36(1), 21.
  • Eagleman, D. (2011). Incognito: The secret lives of the brain. Pantheon Books: New York.
  • Eagleman, D. (2015). The brain: The story of you. Canongate Books: UK.
  • Fayolle, A., and Linan, F. (2014). The future of research on entrepreneurial intentions. Journal of Business Research, 67(5), 663-666. doi: 10.1016/j.jbusres.2013.11.024
  • Haynie, J. M., Shepherd, D., Mosakowski, E., and Earley, P. C. (2010). A situated metacognitive model of the entrepreneurial mindset. Journal of Business Venturing, 25(2), 217-229. doi: 10.1016/j.jbusvent.2008.10.001
  • Holan, P. M., Ortiz-Teran, P., Turrero, E. A., and Tomas, A. O. (2013). Towards neuroentrepreneurship? Early evidence from a neuroscience study. Frontiers of Entrepreneurship Research, 33(5), 12.
  • Holan, P. M. (2014). It’s all in your head: why we need neuroentrepreneurship. Journal of Management Inquiry, 23(1), 93-97. doi: 10.1177/1056492613485913
  • Holan, P. M., and Couffe, C. (2017). Unpacking neuroentrepreneurship: conducting entrepreneurship research with EEG technologies. In Handbook of Research Methodologies and Design in Neuroentrepreneurship, Chapter 4, p.94-119 Edward Elgar Publishing.
  • Hoskisson, R., Covin, J., Volberda, H., and Johnson, R. (2011). Revitalizing entrepreneurship: The search for new research opportunities. Journal of Management Studies, 48, 1141-1168. doi: 10.1111/j.1467-6486.2010.00997.x
  • Kahneman, D. and Tversky, A. (1979) Prospect model: an analysis of decisions under risk. Econometrica, 47, 262–291.
  • Kahneman, D. (2003). A perspective on judgment and decision making: mapping bounded rationality. Am. Psychol. 58, 697–720. doi: 10.1037/0003-066X.58.9.697
  • Konovalov, A., and Krajbich, I. (2016). Over a decade of neuroeconomics: What have we learned?. Organizational Research Methods, 1-26. doi: 10.1177/1094428116644502
  • Krueger, N., and Welpe, I. (2008). Experimental entrepreneurship: A research prospectus and workshop. Working paper, USASBE Annual Conference, San Antonio.
  • Krueger, N., and Day, M. (2010). Looking forward, looking backward: from entrepreneurial cognition to neuroentrepreneurship. In Handbook of Entrepreneurship Research, Springer: New York.
  • Krueger, N. and Welpe, I. (2014). Neuroentrepreneurship: what can entrepreneurship learn from neuroscience?. Annals of Entrepreneurship Education and Pedagogy. Laureiro-Martinez, D., Canessa, N., Brusino, S., Rollo, M., Hare, T., Alemanno, F., and
  • Cappa, S. E. (2014). Frontopolar cortex and decision-making efficiency: comparing brain activity of experts with different professional background during an exploration-explotaition task. Frontiers in Neuroscience, 7(927), 1-10. doi: 10.3389/fnhum.2013.00927
  • Lawrence, A., Clark, L., Labuzetta, J., Sahakian, B., and Vyakarnum, S. (2008). The innovative brain. Nature, 456(7219), 168-169. doi: 10.1038/456168a
  • Libet, B., Gleason, C., Wright, E., and Pearl, D. (1983). Time of conscious intention to act in relation to onset of cerebral activity: unconscious initiation of a freely voluntary act. Brain, 106, 623-642.
  • Massaro, S. (2017). Neuroscience methods: Promising tools to advance organizational research on affect. Academy of Management Proceedings, 2014 (1), 276-291. doi: 10.5465/ambpp.2014.12260abstract
  • McBride, R. (2014). Toward a study of neuroentrepreneurship. Working paper, Annual Academy of Management Conference, Philadelphia.
  • Moore, C., McIntyre, N. H., Lanivich, S. E., and Levasseur, L. (2019). ADHD and the Entrepreneurial Mindset. Academy of Management Proceedings, 2019(1), 187-206. doi: 10.5465/AMBPP.2019.11086abstract
  • Perez-Centeno, V. (2018). Brain-driven entrepreneurship research: Expanded review and research agenda towards entrepreneurial enhancement. Working Paper, No. 02/18, Institut für Mittelstandsforschung (IfM) Bonn, Bonn.
  • Satpathy, J. (2012). Issues in neuro : Management decision making. International Journal of Business Management, 2(2), 23-36.
  • Stanton, A., Day, M., Krueger, N., Welpe, I., Acs, Z., and Audretsch, D. (2008). The questions (not so) rational entrepreneurs ask: decision-making through the lens of neuroeconomics. Working paper, Academy of Management Conference, Anaheim.
  • Stanton, A, and Welpe, I. (2010). Risk perspectives in entrepreneurial research. In Neuroeconomics & the Firm. Cheltenham UK: Edward Elgar.
  • Turcan, R. V., and Fraser, N. M. (2018). The Palgrave handbook of multidisciplinary perspectives on entrepreneurship. Palgrave Macmillan: UK.
  • Tversky, A., and Kahneman, D. (1974). Judgment under uncertainty: heuristics and biases. Science, 185, 1124–1131. doi: 10.1126/science.185.4157.1124
  • Tversky, A., and Kahneman, D. (1979). Prospect theory: An analysis of decision under risk. Econometrica, 47(2), pp. 263-291.
  • Welpe, I. M., Spörrle, M., Grichnik, D., Michl, T., and Audretsch, D. B. (2012). Emotions and opportunities: The interplay of opportunity evaluation, fear, joy, and anger as antecedent of entrepreneurial exploitation. Entrepreneurship Theory & Practice, 36, 69-96. doi: 10.1111/j.1540-6520.2011.00481.x
  • Wuebker, R. J., Krueger, N. F., Belousova, O., Costa, S. F., Day, M., Frederiks, A.,… McBride, R. (2017). In search of the “entrepreneurial mindset”: Insights from Neuroscience. Academy of Management Proceedings, 2014 (1), 453-469. doi: 10.5465/ambpp.2014.15052symposium
  • Zald, D. H., Cowan, R. L., Riccardi, P., Baldwin, R. M., Ansari, M. S., Li, R., and Kessler, R. M. (2008). Midbrain dopamine receptor availability is inversely associated with novelty-seeking traits in humans. Journal of Neuroscience, 28(53), 14372-8. doi: 10.1523/JNEUROSCI.2423-08.2008
  • Zaro, M. A., Fagundes, L. C., Rocha, F. T., and Nunes, W. C. (2016). Cognitive brain mapping used in the study of entrepreneurial behavior: Pilot test with the use of electroencephalogram - EEG during the Process of Identification of Business Opportunities. American Journal of Educational Research, 4(6), 472-478. doi: 10.12691/education-4-6-5
APA Girisken A, Cakar T (2021). What Is Neuroentrepreneurship? The Theoretical Framework, Critical Evaluation, And Research Program. , 2975 - 2991. 10.26466/opus.840936
Chicago Girisken Arzu,Cakar Tuna What Is Neuroentrepreneurship? The Theoretical Framework, Critical Evaluation, And Research Program. (2021): 2975 - 2991. 10.26466/opus.840936
MLA Girisken Arzu,Cakar Tuna What Is Neuroentrepreneurship? The Theoretical Framework, Critical Evaluation, And Research Program. , 2021, ss.2975 - 2991. 10.26466/opus.840936
AMA Girisken A,Cakar T What Is Neuroentrepreneurship? The Theoretical Framework, Critical Evaluation, And Research Program. . 2021; 2975 - 2991. 10.26466/opus.840936
Vancouver Girisken A,Cakar T What Is Neuroentrepreneurship? The Theoretical Framework, Critical Evaluation, And Research Program. . 2021; 2975 - 2991. 10.26466/opus.840936
IEEE Girisken A,Cakar T "What Is Neuroentrepreneurship? The Theoretical Framework, Critical Evaluation, And Research Program." , ss.2975 - 2991, 2021. 10.26466/opus.840936
ISNAD Girisken, Arzu - Cakar, Tuna. "What Is Neuroentrepreneurship? The Theoretical Framework, Critical Evaluation, And Research Program". (2021), 2975-2991. https://doi.org/10.26466/opus.840936
APA Girisken A, Cakar T (2021). What Is Neuroentrepreneurship? The Theoretical Framework, Critical Evaluation, And Research Program. OPUS Uluslararası Toplum Araştırmaları Dergisi, 17(36), 2975 - 2991. 10.26466/opus.840936
Chicago Girisken Arzu,Cakar Tuna What Is Neuroentrepreneurship? The Theoretical Framework, Critical Evaluation, And Research Program. OPUS Uluslararası Toplum Araştırmaları Dergisi 17, no.36 (2021): 2975 - 2991. 10.26466/opus.840936
MLA Girisken Arzu,Cakar Tuna What Is Neuroentrepreneurship? The Theoretical Framework, Critical Evaluation, And Research Program. OPUS Uluslararası Toplum Araştırmaları Dergisi, vol.17, no.36, 2021, ss.2975 - 2991. 10.26466/opus.840936
AMA Girisken A,Cakar T What Is Neuroentrepreneurship? The Theoretical Framework, Critical Evaluation, And Research Program. OPUS Uluslararası Toplum Araştırmaları Dergisi. 2021; 17(36): 2975 - 2991. 10.26466/opus.840936
Vancouver Girisken A,Cakar T What Is Neuroentrepreneurship? The Theoretical Framework, Critical Evaluation, And Research Program. OPUS Uluslararası Toplum Araştırmaları Dergisi. 2021; 17(36): 2975 - 2991. 10.26466/opus.840936
IEEE Girisken A,Cakar T "What Is Neuroentrepreneurship? The Theoretical Framework, Critical Evaluation, And Research Program." OPUS Uluslararası Toplum Araştırmaları Dergisi, 17, ss.2975 - 2991, 2021. 10.26466/opus.840936
ISNAD Girisken, Arzu - Cakar, Tuna. "What Is Neuroentrepreneurship? The Theoretical Framework, Critical Evaluation, And Research Program". OPUS Uluslararası Toplum Araştırmaları Dergisi 17/36 (2021), 2975-2991. https://doi.org/10.26466/opus.840936