EXAMINING THE EFFECT OF FOMO ON CONSPICUOUS CONSUMPTION AND ASSIMILATION: A STUDY ON GENERATION Z
Yıl: 2021 Cilt: 4 Sayı: 2 Sayfa Aralığı: 612 - 625 Metin Dili: İngilizce DOI: 10.33083/joghat.2021.97 İndeks Tarihi: 07-07-2022
EXAMINING THE EFFECT OF FOMO ON CONSPICUOUS CONSUMPTION AND ASSIMILATION: A STUDY ON GENERATION Z
Öz: This research was carried out to examine the effect of fear of missing out (FOMO) on conspicuous consumption and assimilation
in the context of tourism in individuals in Generation Z. For this purpose, firstly, a preliminary study was carried out by taking the
opinions of 80 participants in the context of conspicuous consumption in tourism, and in line with these views, it was concluded
that the experiences of participating in the Cappadocia, Black Sea Tour and Orient Express can be an indicator of visits for
conspicuous consumption. Then, data were collected from 400 people living in Eskişehir and in the Z generation. It was seen that
384 questionnaires were usable and validity and reliability analyzes were made on these data and the relationships between the
related variables were investigated. After the analysis, it was found that the FOMO perceptions of the participants were at a moderate
level (2,36). However, it has been seen that FOMO affects the holiday preferences of the participants in the context of conspicuous
consumption and assimilation, and it is understood that the participants can demand touristic elements that they believe will add
prestige to them with the effect of FOMO. In parallel with these findings, recommendations are presented.
Anahtar Kelime: Belge Türü: Makale Makale Türü: Araştırma Makalesi Erişim Türü: Erişime Açık
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| APA | YILMAZDOGAN O, ÖZHASAR Y, KILIÇ Ö (2021). EXAMINING THE EFFECT OF FOMO ON CONSPICUOUS CONSUMPTION AND ASSIMILATION: A STUDY ON GENERATION Z. , 612 - 625. 10.33083/joghat.2021.97 |
| Chicago | YILMAZDOGAN ORHAN CAN,ÖZHASAR Yunus,KILIÇ Özel EXAMINING THE EFFECT OF FOMO ON CONSPICUOUS CONSUMPTION AND ASSIMILATION: A STUDY ON GENERATION Z. (2021): 612 - 625. 10.33083/joghat.2021.97 |
| MLA | YILMAZDOGAN ORHAN CAN,ÖZHASAR Yunus,KILIÇ Özel EXAMINING THE EFFECT OF FOMO ON CONSPICUOUS CONSUMPTION AND ASSIMILATION: A STUDY ON GENERATION Z. , 2021, ss.612 - 625. 10.33083/joghat.2021.97 |
| AMA | YILMAZDOGAN O,ÖZHASAR Y,KILIÇ Ö EXAMINING THE EFFECT OF FOMO ON CONSPICUOUS CONSUMPTION AND ASSIMILATION: A STUDY ON GENERATION Z. . 2021; 612 - 625. 10.33083/joghat.2021.97 |
| Vancouver | YILMAZDOGAN O,ÖZHASAR Y,KILIÇ Ö EXAMINING THE EFFECT OF FOMO ON CONSPICUOUS CONSUMPTION AND ASSIMILATION: A STUDY ON GENERATION Z. . 2021; 612 - 625. 10.33083/joghat.2021.97 |
| IEEE | YILMAZDOGAN O,ÖZHASAR Y,KILIÇ Ö "EXAMINING THE EFFECT OF FOMO ON CONSPICUOUS CONSUMPTION AND ASSIMILATION: A STUDY ON GENERATION Z." , ss.612 - 625, 2021. 10.33083/joghat.2021.97 |
| ISNAD | YILMAZDOGAN, ORHAN CAN vd. "EXAMINING THE EFFECT OF FOMO ON CONSPICUOUS CONSUMPTION AND ASSIMILATION: A STUDY ON GENERATION Z". (2021), 612-625. https://doi.org/10.33083/joghat.2021.97 |
| APA | YILMAZDOGAN O, ÖZHASAR Y, KILIÇ Ö (2021). EXAMINING THE EFFECT OF FOMO ON CONSPICUOUS CONSUMPTION AND ASSIMILATION: A STUDY ON GENERATION Z. Journal of gastronomy, hospitality and travel (Online), 4(2), 612 - 625. 10.33083/joghat.2021.97 |
| Chicago | YILMAZDOGAN ORHAN CAN,ÖZHASAR Yunus,KILIÇ Özel EXAMINING THE EFFECT OF FOMO ON CONSPICUOUS CONSUMPTION AND ASSIMILATION: A STUDY ON GENERATION Z. Journal of gastronomy, hospitality and travel (Online) 4, no.2 (2021): 612 - 625. 10.33083/joghat.2021.97 |
| MLA | YILMAZDOGAN ORHAN CAN,ÖZHASAR Yunus,KILIÇ Özel EXAMINING THE EFFECT OF FOMO ON CONSPICUOUS CONSUMPTION AND ASSIMILATION: A STUDY ON GENERATION Z. Journal of gastronomy, hospitality and travel (Online), vol.4, no.2, 2021, ss.612 - 625. 10.33083/joghat.2021.97 |
| AMA | YILMAZDOGAN O,ÖZHASAR Y,KILIÇ Ö EXAMINING THE EFFECT OF FOMO ON CONSPICUOUS CONSUMPTION AND ASSIMILATION: A STUDY ON GENERATION Z. Journal of gastronomy, hospitality and travel (Online). 2021; 4(2): 612 - 625. 10.33083/joghat.2021.97 |
| Vancouver | YILMAZDOGAN O,ÖZHASAR Y,KILIÇ Ö EXAMINING THE EFFECT OF FOMO ON CONSPICUOUS CONSUMPTION AND ASSIMILATION: A STUDY ON GENERATION Z. Journal of gastronomy, hospitality and travel (Online). 2021; 4(2): 612 - 625. 10.33083/joghat.2021.97 |
| IEEE | YILMAZDOGAN O,ÖZHASAR Y,KILIÇ Ö "EXAMINING THE EFFECT OF FOMO ON CONSPICUOUS CONSUMPTION AND ASSIMILATION: A STUDY ON GENERATION Z." Journal of gastronomy, hospitality and travel (Online), 4, ss.612 - 625, 2021. 10.33083/joghat.2021.97 |
| ISNAD | YILMAZDOGAN, ORHAN CAN vd. "EXAMINING THE EFFECT OF FOMO ON CONSPICUOUS CONSUMPTION AND ASSIMILATION: A STUDY ON GENERATION Z". Journal of gastronomy, hospitality and travel (Online) 4/2 (2021), 612-625. https://doi.org/10.33083/joghat.2021.97 |
