TY  - JOUR
TI  - EXAMINING THE EFFECT OF FOMO ON CONSPICUOUS CONSUMPTION AND 
ASSIMILATION: A STUDY ON GENERATION Z
AB  - This research was carried out to examine the effect of fear of missing out (FOMO) on conspicuous consumption and assimilation
in the context of tourism in individuals in Generation Z. For this purpose, firstly, a preliminary study was carried out by taking the 
opinions of 80 participants in the context of conspicuous consumption in tourism, and in line with these views, it was concluded 
that the experiences of participating in the Cappadocia, Black Sea Tour and Orient Express can be an indicator of visits for 
conspicuous consumption. Then, data were collected from 400 people living in Eskişehir and in the Z generation. It was seen that 
384 questionnaires were usable and validity and reliability analyzes were made on these data and the relationships between the 
related variables were investigated. After the analysis, it was found that the FOMO perceptions of the participants were at a moderate 
level (2,36). However, it has been seen that FOMO affects the holiday preferences of the participants in the context of conspicuous
consumption and assimilation, and it is understood that the participants can demand touristic elements that they believe will add 
prestige to them with the effect of FOMO. In parallel with these findings, recommendations are presented.
AU  - ÖZHASAR, Yunus
AU  - KILIÇ, Özel
AU  - YILMAZDOGAN, ORHAN CAN
DO  - 10.33083/joghat.2021.97
PY  - 2021
JO  - Journal of gastronomy, hospitality and travel (Online)
VL  - 4
IS  - 2
SN  - 2619-9548
SP  - 612
EP  - 625
DB  - TRDizin
UR  - http://search/yayin/detay/532446
ER  -