@article{Ermeç2022_533749, author={Ayşegül Ermeç}, title={How Effective Are Social Media Influencers' Recommendations? The Effect of Message Source on Purchasing Intention and e-Word of Mouth (WOM) from a Para-Social Interaction Perspective}, year={2022}, journal={İşletme Araştırmaları Dergisi}, issn={1309-0712}, volume={14}, number={1}, url={http://search/yayin/detay/533749} }