Covid-19 Salgınının Turizm Endüstrisine Etkisi ve Ülkelerin Kriz Yönetim Stratejilerinin Karşılaştırmalı Analizi

Murat BAYRAM (PAMUKKALE ÜNİVERSİTESİ, TURİZM FAKÜLTESİ)
Semih ARICI, (PAMUKKALE ÜNİVERSİTESİ, TURİZM FAKÜLTESİ)
Ümmühan BAYRAM (PAMUKKALE ÜNİVERSİTESİ, TURİZM FAKÜLTESİ)
29 29

Proje Grubu: SOBAG Sayfa Sayısı: 98 Proje No: 120K531 Proje Bitiş Tarihi: 01.12.2020 Metin Dili: Türkçe İndeks Tarihi: 28-07-2021

Covid-19 Salgınının Turizm Endüstrisine Etkisi ve Ülkelerin Kriz Yönetim Stratejilerinin Karşılaştırmalı Analizi

Öz:
Turizm endüstrisi yarattıgı istihdam, olusturdugu ekonomik boyut ve diger sektörlere destekleri ile birlikte kadınlar, gençler ve kırsal topluluklar için istihdam ve fırsatların saglanmasında öncülük etmektedir. Turizm endüstrisinin Covid-19 krizinden en az kayıpla çıkması ve yakın dönemde kayıplarını telefi edebilmesi için bir kriz stratejisine olan ihtiyacın aciliyeti bulunmaktadır. Bu nedenle projenin temel amacı Dünya?da en çok ziyaretçi agırlayan ülkelerin, Covid-19 salgını sürecindeki kiriz yönetim stratejilerini incelemektir. Arastırmada ilk olarak Covid-19 ve geçmis salgınlar hakkında bilgi verilmis ve salgının turizm endüstrisine etkileri anlatılmıstır. Daha sonra bu amaç dogrultusunda ülkelerin salgına yönelik turizm endüstrisine sagladıgı destekler (ekonomik, hibe, krediler, tesvikler) çalısanlar, yerel isletmeler ve iliskili sektörler üzerinden incelenmis ve salgın odaklı tanıtım ve pazarlama içeriklerinde vurgulanan mesajlar analiz edilmistir. Bu nedenle bu arastırmada ülkelerin turizm politikalarında uyguladıkları kriz yönetim unsurlarını belirlemek için arastırma kapsamındaki ülkelerin destinasyon yönetim örgütlerinin resmî web sayfaları ve sosyal medya araçlarındaki içerikler nitel arastırma desenlerinden bütüncül çoklu durum deseni yaklasımı ile degerlendirilmistir. Veri toplama yöntemi olarak doküman incelemesi ve verilerin analizinde de içerik analizi kullanılmıstır. Arastırmanın sonuçların göre, ülkelerin pazarlama odaklı paylasımlarının salgın öncesi ve sonrası nicelik olarak degismedigi, paylasılan içeriklerin temalarında da bazı temalar haricinde önemli bir farklılık görülmedigi ortaya çıkmaktadır. Ayrıca, ülkelerin salgın sürecinde uyguladıkları kriz yönetim yaklasımları maliye ve para politikası, pazarlama ve iletisim çalısmaları, is birligi yaklasımı, toparlanma stratejileri, iç turizmi canlandırma girisimleri ve dogrudan sektör destekleri olmak üzere yedi baslık altında toplandıgı görülmektedir. Ayrıca bu arastırmada Covid-19 salgınında ülkelerin kriz dönemi uygulamaları da göz önüne alınarak salgınlar ve diger kriz türlerinde de uygulanabilecek bir kriz yönetim modeli önerilmistir.
Anahtar Kelime: turizm kriz yönetimi salgın covid-19

Konular: Otelcilik, Konaklama, Spor ve Turizm İşletme
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APA BAYRAM M, ARICI S, Bayram Ü (2020). Covid-19 Salgınının Turizm Endüstrisine Etkisi ve Ülkelerin Kriz Yönetim Stratejilerinin Karşılaştırmalı Analizi. , 1 - 98.
Chicago BAYRAM Murat,ARICI Semih,Bayram Ümmühan Covid-19 Salgınının Turizm Endüstrisine Etkisi ve Ülkelerin Kriz Yönetim Stratejilerinin Karşılaştırmalı Analizi. (2020): 1 - 98.
MLA BAYRAM Murat,ARICI Semih,Bayram Ümmühan Covid-19 Salgınının Turizm Endüstrisine Etkisi ve Ülkelerin Kriz Yönetim Stratejilerinin Karşılaştırmalı Analizi. , 2020, ss.1 - 98.
AMA BAYRAM M,ARICI S,Bayram Ü Covid-19 Salgınının Turizm Endüstrisine Etkisi ve Ülkelerin Kriz Yönetim Stratejilerinin Karşılaştırmalı Analizi. . 2020; 1 - 98.
Vancouver BAYRAM M,ARICI S,Bayram Ü Covid-19 Salgınının Turizm Endüstrisine Etkisi ve Ülkelerin Kriz Yönetim Stratejilerinin Karşılaştırmalı Analizi. . 2020; 1 - 98.
IEEE BAYRAM M,ARICI S,Bayram Ü "Covid-19 Salgınının Turizm Endüstrisine Etkisi ve Ülkelerin Kriz Yönetim Stratejilerinin Karşılaştırmalı Analizi." , ss.1 - 98, 2020.
ISNAD BAYRAM, Murat vd. "Covid-19 Salgınının Turizm Endüstrisine Etkisi ve Ülkelerin Kriz Yönetim Stratejilerinin Karşılaştırmalı Analizi". (2020), 1-98.
APA BAYRAM M, ARICI S, Bayram Ü (2020). Covid-19 Salgınının Turizm Endüstrisine Etkisi ve Ülkelerin Kriz Yönetim Stratejilerinin Karşılaştırmalı Analizi. , 1 - 98.
Chicago BAYRAM Murat,ARICI Semih,Bayram Ümmühan Covid-19 Salgınının Turizm Endüstrisine Etkisi ve Ülkelerin Kriz Yönetim Stratejilerinin Karşılaştırmalı Analizi. (2020): 1 - 98.
MLA BAYRAM Murat,ARICI Semih,Bayram Ümmühan Covid-19 Salgınının Turizm Endüstrisine Etkisi ve Ülkelerin Kriz Yönetim Stratejilerinin Karşılaştırmalı Analizi. , 2020, ss.1 - 98.
AMA BAYRAM M,ARICI S,Bayram Ü Covid-19 Salgınının Turizm Endüstrisine Etkisi ve Ülkelerin Kriz Yönetim Stratejilerinin Karşılaştırmalı Analizi. . 2020; 1 - 98.
Vancouver BAYRAM M,ARICI S,Bayram Ü Covid-19 Salgınının Turizm Endüstrisine Etkisi ve Ülkelerin Kriz Yönetim Stratejilerinin Karşılaştırmalı Analizi. . 2020; 1 - 98.
IEEE BAYRAM M,ARICI S,Bayram Ü "Covid-19 Salgınının Turizm Endüstrisine Etkisi ve Ülkelerin Kriz Yönetim Stratejilerinin Karşılaştırmalı Analizi." , ss.1 - 98, 2020.
ISNAD BAYRAM, Murat vd. "Covid-19 Salgınının Turizm Endüstrisine Etkisi ve Ülkelerin Kriz Yönetim Stratejilerinin Karşılaştırmalı Analizi". (2020), 1-98.
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18-04-2024 3:18

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