Tüketici İlgilenimini Ölçmek
Yıl: 2007 Cilt: 4 Sayı: 4 Sayfa Aralığı: 163 - 180 Metin Dili: Türkçe İndeks Tarihi: 29-07-2022
Tüketici İlgilenimini Ölçmek
Öz: Tüketici ilgilenimi, tüketicinin satın alma ve karar verme davranışının anlaşılması için yararlı ve önemli bir konsepttir. Reklam stratejisi üretiminde de tüketicinin ilgilenim türünü ve seviyesini bilmek reklam yaratıcılarını avantajlı kılar. Ancak konseptin verimli kullanılabilmesi onun ölçülebilmesine bağlıdır. İlgilenimin ölçülmesi konusunda literatürde tatmin edici bir birikim vardır. Burada bu birikimin önemli parçalarından olan bazı ölçekler tanıtılarak, ilgilenimi ölçme konusuna giriş yapılmaktadır.
Anahtar Kelime: Konular:
Measuring the Consumer Involvement
Öz: Consumer involvement is a useful and important concept for understanding the buying and decision behaviors of the consumer. At producing advertising strategies, knowing the type and level of the consumer involvement makes up an advantage for advertising creators. However, the effective use of the concept is dependent on it’s measurability. There is a satisfactory literature collection in measuring consumer involvement. In this study, some important scales from the literature are presented as an introduction to involvement measuring.
Anahtar Kelime: Konular:
Belge Türü: Makale Makale Türü: Araştırma Makalesi Erişim Türü: Erişime Açık
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| APA | ÇAKIR V (2007). Tüketici İlgilenimini Ölçmek. , 163 - 180. |
| Chicago | ÇAKIR VESİLE Tüketici İlgilenimini Ölçmek. (2007): 163 - 180. |
| MLA | ÇAKIR VESİLE Tüketici İlgilenimini Ölçmek. , 2007, ss.163 - 180. |
| AMA | ÇAKIR V Tüketici İlgilenimini Ölçmek. . 2007; 163 - 180. |
| Vancouver | ÇAKIR V Tüketici İlgilenimini Ölçmek. . 2007; 163 - 180. |
| IEEE | ÇAKIR V "Tüketici İlgilenimini Ölçmek." , ss.163 - 180, 2007. |
| ISNAD | ÇAKIR, VESİLE. "Tüketici İlgilenimini Ölçmek". (2007), 163-180. |
| APA | ÇAKIR V (2007). Tüketici İlgilenimini Ölçmek. Selçuk İletişim, 4(4), 163 - 180. |
| Chicago | ÇAKIR VESİLE Tüketici İlgilenimini Ölçmek. Selçuk İletişim 4, no.4 (2007): 163 - 180. |
| MLA | ÇAKIR VESİLE Tüketici İlgilenimini Ölçmek. Selçuk İletişim, vol.4, no.4, 2007, ss.163 - 180. |
| AMA | ÇAKIR V Tüketici İlgilenimini Ölçmek. Selçuk İletişim. 2007; 4(4): 163 - 180. |
| Vancouver | ÇAKIR V Tüketici İlgilenimini Ölçmek. Selçuk İletişim. 2007; 4(4): 163 - 180. |
| IEEE | ÇAKIR V "Tüketici İlgilenimini Ölçmek." Selçuk İletişim, 4, ss.163 - 180, 2007. |
| ISNAD | ÇAKIR, VESİLE. "Tüketici İlgilenimini Ölçmek". Selçuk İletişim 4/4 (2007), 163-180. |
