Contemporary management approach created on understanding about persons and institutions, which are received product and service, to be taken into account in the first place by management process, and that means the end of the understanding of “what is produced can be sold”. Within the conditions of competition in our days, the ability of selling what you produced is depend on the fact of being admired, trusted and preferred. In fact to be an “admired and trusted” organization by the community is not an easy task. This task requires many interrelated factor within a broad area that may be extended from the quality of product to the responsibility of its workers towards society. In this respect, the institutions which are aware of their responsibilities are becoming more successfully in term of obtaining and continuing the confidence of the people.