Sponsorship has been defined as a cash and/or in-kind fee paid to a property in return for access to exploitable commercial potential associated with the property. In order to get success in sponsorship, the organization should be set consistently with sponsored corporation’s or brand’s market position, and perception level of its by the target market. In order to gain success in the sponsorship; an organization should be established according to the recognition level of the target market or according to the the brand’s market position of the sponsoring institution. Sponsorship types are: Sports sponsorship, sponsorship of artistic activities, sponsorship of social, educational, and media. Sport sponsorship which has branches like sponsorship of individual athletes, sports teams’ sponsorship, sports organizations sponsorship, are the most used types of sponsorships. In this study the federations which are associated to the General Directorate of Youth and Sports and their existing applications of sponsorship in the sport branches and their point of view of sponsorship are intended to be determined. Also the facts like priority factors in the selection of sponsoring instituition, their degrees and ranks , the descion board , uniform sponsors which intervenes the advertisement on the uniforms will be examined, and some advices will be given to the federations and sponsoring instituitions mentioned above .